Small businesses should offer competitive employee benefits packages not only to attract and retain top talent but also to enhance company culture and boost productivity. However, with five generations in the workplace, the best benefits for each employee can vary greatly. Offering a flexible benefits package is the best way to ensure that your employees are receiving the benefits most important to them.
What are flexible benefits?
Employee benefits are the compensation that team members receive outside of their standard wages. When you offer flexible benefit plans, you provide a set of benefits that each employee can choose from (e.g., top health insurance plans, reimbursem*nt accounts or highly rated retirement plans) to create a custom employee benefits package that fits their lifestyle and preferences. Flexible benefits have become extremely popular with both employers and employees.
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Examples of flexible benefits
There are several types of employee benefits that you can offer depending on the flexible benefits plan you set up. A cafeteria plan, one of the most common flexible benefits plans, comprises several benefits to cover eligible expenses, as long as they meet the criteria outlined by the IRS in Section 125.
“The benefits usually offered can range from cash value, life assurance, premium conversions, medical opt out, critical care, vision and dental to a health savings account (HSA) and 401(k),” Zane Dalal, executive vice president at Benefit Programs Administration, told us. “It is important to remember that these flexible benefits tend to be ancillary in nature, and the rights and obligations of employees and their employers differ from state to state and region to region.”
Although flexible benefits can take many forms, Carla Yudhishthu, HR consultant and former chief people officer at Mineral, said they generally pertain to employee needs associated with work, home life and planning for the future.
Yudhishthu listed the following flexible benefits that employers can offer:
Operational benefits (work)
- Career planning (e.g., sabbaticals or personal leaves of absence)
- Commuter benefits (e.g., tax-free reimbursem*nt of parking or mass transit costs)
- Expense coverage for remote work (e.g., Wi-Fi, cell phone or incidentals)
- Flexible scheduling (e.g., flextime, shift flexibility, compressed workweeks or job sharing)
- Paid volunteer time
- Professional development (e.g., classes or training to earn or maintain professional credentials)
- Telework options (e.g., working from home or video conferencing)
- Paid time-off benefits (e.g., personal days, floating holidays or vacation buying)
Health and wellness benefits (home life)
- Bereavement leave
- Employee assistance programs (e.g., confidential counseling, self-help and development content, and referrals)
- Employer matching for philanthropic donations
- Flexible spending account (tax-free reimbursem*nt for health expenses)
- Dependent care flexible spending account
- Health coverage (medical, dental and vision benefits), including both high-deductible and traditional plans
- Health reimbursem*nt arrangements, paid by the employer and tax-free to employees
- Income protection (e.g., short- and long-term disability insurance)
- Life and accident insurance with choice of coverage amounts
- Tuition and student loan reimbursem*nt
- Voluntary insurance options (e.g., individual policies for specific diseases, accidents or long-term care)
- Wellness programs (e.g., health promotions and incentives)
Retirement and savings benefits (future planning)
- 401(k) plan (tax-free savings for retirement)
- Health savings account (tax-free savings for current or future health expenses)
Did You Know?
Some of the most popular employee benefits include affordable medical insurance, mental health benefits, family care, retirement plans, flexible work arrangements, unlimited paid time off (PTO) and professional development opportunities.
What are the pros of offering flexible benefits?
Flexible benefits are popular among employers and employees for several reasons. However, the core benefits pertain to recruitment and retention, employee flexibility, work-life balance, diversity and inclusion, and employer confidence.
1. It increases employee recruitment and retention.
It is essential for small businesses to offer comprehensive benefits packages to stay competitive with other employers within their industry. Employees place high importance on benefits, and for some, benefits packages can be the deciding factor between two jobs. To attract and retain top talent, you should expect to compensate employees accordingly.
2. It gives employees control over their benefits.
Every employee is unique, and benefits should reflect that. An unhealthy older employee with a large family will want different benefits than a young, healthy, single employee laden with student debt. In MetLife’s Employee Benefit Trends study, 79 percent of employees said they want benefits tailored to their life stages, positions and personal circ*mstances. Flexible benefits plans allow your employees to choose only the benefits that are relevant to them.
“Flexible benefits empower employees to ensure their organization is meeting their professional and personal needs,” Yudhishthu said. “Employees want to feel their employer is investing in them, and flexible plans are a great way to do exactly that.
3. It improves employees’ work-life balance.
Work-life balance is critical. MetLife’s study found that it is one of the top causes of poor mental health among employees (33 percent), just behind financial concerns (44 percent) and stress from reasons outside of work (36 percent). Offering employees the option to choose the benefits that best fit their specific needs is a great way to support that work-life balance and reduce employee stress.
4. It enhances workplace diversity and inclusion.
Since no two employees are exactly alike, it makes sense that your workforce would require varying benefits. Instead of taking a one-size-fits-all approach, you can appeal to a broader demographic by letting workers customize their benefits plans. This shows employees you care about their individual needs and fosters workplace diversity and inclusion.
5. It eliminates the guesswork of choosing your employee benefits.
Your employees know what type of benefits will best suit them. When you offer a flexible benefits plan, you don’t have to try to create a plan that appeases everyone. Instead, you can leave the choices up to your employees and rest assured that they are getting the right benefits to accommodate their health, budgets, and personal and professional happiness.
FYI
MetLife's study found that employers' top five challenges are employee retention (57 percent), economic uncertainty (57 percent), employee recruitment (56 percent), employee well-being (55 percent) and employee stress (55 percent). Flexible benefits can help alleviate these challenges.
6. It saves you money.
It may sound counterintuitive, but offering a range of flexible benefits can save you money when implemented strategically. Instead of offering workers cookie-cutter benefits that they don’t want, you will be able to hone in on the ones that matter most to them. As this strengthens overall employee satisfaction, engagement and retention, you may realize savings in the form of increased performance and reduced turnover. Survey workers to discover which benefits are worth paying for and which ones are dispensable.
Did You Know?
If you are looking to manage employee benefits on your own — meaning you aren't outsourcing it to a professional employer organization or HR outsourcing service — then you will benefit from using top HR software. This type of software can help digitally manage your HR functions. Since it puts some of the benefits enrollment and management process into the hands of your employees, it can ultimately save you time, reduce potential errors and increase employee satisfaction.
What are the cons of offering flexible benefits?
Although there are several advantages to offering flexible benefits plans, there are a few disadvantages to be aware of. The primary drawbacks pertain to time, resources, communication and cost.
1. It requires time and administrative resources.
When you offer employee benefits, you must continually make sure that each one complies with current federal, state and local laws and regulations. Because flexible benefits plans intersect with employee salary and pretax dollar contributions fund them, they come under the governance of the Employee Retirement Income Security Act of 1974 and receive regulation by the Department of Labor and the IRS, Dalal said. The more flexible benefits you provide, the more time and resources you need to maintain them and ensure they comply with the various laws pertaining to benefits and taxes.
“A small business that attempts to offer too many options may find that the burden of communication and administration is a disadvantage,” Yudhishthu said. “Additionally, the process of creating and implementing a flexible benefits plan is time-consuming, which takes away resources from other projects.”
2. It requires exceptional communication.
Communication is a crucial part of successfully deploying a flexible benefits program. Because flexible benefits and employee contributions can often call for modification, it is important for your HR department to have an open line of communication with your employees or to have an easy-to-access platform for employees to use to modify their benefits. You should always be up to date with the benefits your employees are selecting, so you stay in compliance with the associated payroll deduction laws and regulations. If you want to change the benefits you offer, you should clearly communicate that to your employees.
3. It can be costly.
Offering flexible benefits can get expensive. Not only is setting up a flex plan time-consuming (and time is money), but you also may need to purchase new technology to implement and maintain the plan. If you currently offer traditional benefits, speak with your employees about their benefits needs before adopting a flexible plan.
FYI
Employee benefits can come with a variety of HR compliance challenges. Learn about the common HR compliance challenges that small businesses face today.
What types of flexible benefits should you offer?
Because flexible benefits are, by definition, flexible, they should undergo customization to fit your employees’ needs. You can start by analyzing the benefits your competitors offer. Yudhishthu said that when you’re comparing your company’s benefits to those of another business, consider these three questions:
- Are the benefit offerings comparable?
- Do you want to position your business at market level or above?
- What questions are job candidates asking about flexible work options or benefits?
Your answers to these questions will help you design a flex plan that best suits your business and employees. Additionally, survey your employees to see which benefits they want the most and which ones they could do without. It is important to understand which employee benefits provide your team with the most value and which are a waste of money.
“The secret to success in small business is the fine line an employer treads between his profit margin and the well-being of those upon whom he relies to make it,” Dalal said. “Reinvestment in a small business when you expand or need new equipment is a no-brainer and, in most cases, is given tax advantages. Consider that reinvestment in your workforce is as important and brings you continual dividends, and there are considerable tax advantages to doing so.”
Source interviews were conducted for a previous version of this article.
