Watch Out for 12 Real Estate Tactics Designed to Make You Spend More (2024)

Ignoring Potential Stigmas

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A stigmatized property is one that’s associated with a negative event, such as a murder, rumors of haunting, or criminal activity. These houses carry a stigma that often keeps renters and buyers away. State laws vary about whether a seller has to disclose a stigma. If you’re not familiar with what happened in the home—and your real estate agent doesn’t disclose the information—you could end up paying more for the house than anyone else would.

Related:11 Lies You Can't Tell When Selling Your Home

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The Full-Price Counter

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You found the house of your dreams and you made a respectable offer (within 5 percent of the asking price). You expect the sellers to make a counteroffer somewhere between the two amounts. If the house is newly listed, however, the seller’s agent may advise them to counter back at the full asking price. This puts you in a difficult situation. You can try countering again with a number closer to the asking price, or you can agree to pay full price. Either way, you’ll probably end up spending more than you thought.

Related:10 Real Estate Negotiation Tactics That Can Really Backfire

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Creative Descriptions

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Real estate professionals are masters of marketing lingo, and it’s all geared toward making you see a property in a positive light so you’ll make an offer. For example, when an agent tells you the yard has mature trees, this may mean the trees are old and need immediate pruning to keep branches from falling on the roof. When she tells you the house has real potential, it often means you’ll need to spend a lot of money on repairs and renovations just to make it livable. Keep your eyes open, and trust your own instincts.

Related:8 Red Flags to Look For in a Real Estate Listing

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“As Is” Listing

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Watch Out for 12 Real Estate Tactics Designed to Make You Spend More (4)

When a house has physical defects that won’t pass a termite, structural, or mechanical inspection, it’s often listed “as is.” This means the seller makes no guarantees whatsoever about the condition of the house. In the real estate world, this is a last-ditch effort to sell a home that’s seen better days. Unless you’re an expert renovator, you could easily spend more for the house than it’s worth.

Related:Real Estate Regret: 10 Simple Ways to Avoid It

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Selling at Auction

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Some houses never make the multiple-listing service. They may be sold as part of an estate because they’ve been foreclosed on, or because they’ve been seized for nonpayment of taxes. Whatever the reason, these houses are sold on the auction block. It’s a high-risk scenario because if you win the bidding war, the house is immediately your responsibility. You don’t get to reconsider. In some instances, potential bidders don’t even get to inspect the property before they buy.

Related:The Top 10 Costly Mistakes Home Buyers Make

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Selective Showings

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An agent receives a commission when a house sells, but the commission is split between the listing agency and the selling agency. Most commissions are 5 to 7 percent of the selling price, but not all. Some agents will take a 2 or 3 percent commission when they list a house. If your real estate agent isn’t showing you all the houses in your price range, it may be because she wants you to focus on houses where she’ll get a higher commission. On a positive note, most agents won’t do this.

Related:10 Questions to Ask Before Hiring a Realtor

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Upselling

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It’s a common tactic, and it can cost you big bucks. Upselling is the practice of showing clients homes that are just above their price range. Your agent may feel you’re underestimating your budget, so she may encourage you to look at more expensive homes. She may tell you that a more expensive home will raise your mortgage payments by just a few hundred dollars a month. Don't let yourself be talked into overspending. Work with your lender to establish a price range, and stick to it.

Related:Buyer Beware: 9 Real Estate Scams to Watch Out For

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Competitive Offers

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If you’re buying a house in a hot market, it’s not unusual to get into a bidding war, but if a house has been on the market for more than a couple of months and the agent tells you someone else just made an offer, be suspicious. This may be a tactic designed to encourage you to make a higher offer than you normally would have. On the flip side, it could be true, so make your offer based on your price range and how badly you want the house.

Related:9 Ways to Get the Best Price on Your Dream Home

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Manipulating Sales Comps

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When a house is listed, the listing agent will often compile a market analysis to compare the listed house to nearby homes of similar value that recently sold. This is a good way to estimate the eventual selling price of the house, but the listing agent can manipulate the comparison houses (comps) to make the listed house appear to be worth more than it really is. The best way to establish value is to have the house appraised by a certified appraiser.

Related:11 Sneaky Ways to Save When Buying a Home

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Selling the Neighborhood

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Your real estate agent may tell you “location, location, location” is the most important factor when buying a home. While it’s true that location is very important, if you buy a house you can’t afford just because you love the neighborhood, you could wind up regretting it. Make sure your agent knows you’re looking for the perfect house, not just the perfect neighborhood.

Related:11 Myths Home Buyers Should Never Believe

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Taking You Out on the Town

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If you’re buying a house in a new community, some agents will wine and dine you and show you a great time. They know that by establishing a friendly relationship, you’ll be more likely to buy a house from them. Don’t refuse their offer—you could end up becoming good friends—but don’t let the agent’s kindness make you feel indebted to buy a house you don’t want or can’t afford.

Related:Find the Right Realtor: 9 Tips from Happy Homeowners

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Short Counter Time

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Houses rarely sell for their initial asking price. You make an offer, the seller counters, and then you either take the deal or make another counteroffer. When you put in a bid on a house and the seller counters, you usually have a couple of days to consider the seller’s new offer. If the seller’s agent gives you only a few hours to counter, however, it’s a ploy to force your hand. You can avoid making an emotional decision on the spur of the moment by deciding beforehand on your top bid price and then sticking to it.

Related:10 Simple Mistakes That Could Cost You Your Dream Home

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Watch Out for 12 Real Estate Tactics Designed to Make You Spend More (2024)

FAQs

What is the biggest challenge in real estate? ›

Housing affordability, maintaining sufficient inventory and keeping up with technology are among brokerages' biggest challenges over the next two years, according to the National Association of REALTORS®' “2023 Profile of Real Estate Firms,” a survey of more than 5,000 executives and senior management from companies ...

What do realtors see as their biggest threat? ›

Top 5 Threats Real Estate Agents Need to Know About
  1. Interests rates and the economy. As interest rates continue to rise, expect to see several changes in commercial and residential real estate markets. ...
  2. Affordability. ...
  3. Immigration. ...
  4. Politics. ...
  5. Technology.
Feb 1, 2019

Do realtors try to upsell you? ›

And, at least in California, realtors will always push prices up. It's pretty much never in their best interest to lower the price. Even the buyer's agent gets paid a percentage of the sale price, so if they try to lower it they'd be essentially working against themselves.

How do you make yourself stand out in real estate? ›

8 Ways Realtors Can Stand Out From Their Competitors
  1. Enhance The Client Experience. ...
  2. Be Professional When Approaching Prospects. ...
  3. Find Your Speciality & Excel At It. ...
  4. Build A Formidable Online Presence. ...
  5. Get On Google My Business. ...
  6. Invest In Branding. ...
  7. Build Your Network And Connections. ...
  8. Sponsor Local Events.

What are the three most important factors in real estate? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

What is the biggest risk of real estate? ›

Real estate investing can be lucrative but it's important to understand the risks. Key risks include bad locations, negative cash flows, high vacancies, and problematic tenants.

How do you know if you have a bad real estate agent? ›

Top Five Signs Of A Bad Real Estate Agent
  1. Lack of Communication. If you haven't heard from your real estate agent in a few weeks, it's time to find a new one. ...
  2. Lack of Leadership. ...
  3. Unused Resources. ...
  4. Too Much Pressure. ...
  5. Lack of Follow-Up. ...
  6. The Bottom Line.
Sep 20, 2010

What is the most asked question to real estate agent? ›

The Biggest Questions Your Real Estate Clients Are Asking Today (And How to Answer Them)
  • How would you market my house for sale?
  • What is a seller's market?
  • What is a buyer's market?
  • How frequently and by which methods do you communicate with your real estate clients?

How to deal with a pushy real estate agent? ›

They may be able to mediate and help you find a more suitable agent. Be Willing to Walk Away: If an agent's behavior remains pushy and doesn't change, be prepared to end the working relationship. You are not obligated to work with a real estate agent who doesn't respect your needs and boundaries.

Can an agent tell you what the highest offer is? ›

However, listing agents have a legal and ethical obligation to negotiate the best terms for their clients and to share multiple offer details with them. Sometimes, in the best interest of the seller, they may with the seller's consent disclose your offer to another buyer or another buyer's offer to you.

Is it better to upsell or downsell? ›

Upselling increases cart value. It results in a better profit margin and improves customer satisfaction rates. Down-selling builds brand loyalty. It helps you access more buyers with varying budgets and allows you to make a sale even if a customer cannot afford a premium product.

What is the secret to a fast sale of a property real estate? ›

One of the most effective ways to sell your home fast is to price it competitively. If you price it too high, you detract prospective buyers and price out potential bidders. In addition, it may take longer to settle the negotiation process if prospective buyers want your price to come down.

What part of real estate is most profitable? ›

Here are the five most profitable real Estate ventures and the key factors and trends contributing to their success.
  1. Residential Real Estate Development. ...
  2. Commercial Real Estate Investment. ...
  3. Real Estate Crowdfunding. ...
  4. Real Estate Technology ( PropTech) ...
  5. Short-Term Rentals and Vacation Properties.
Dec 28, 2023

What's the hardest part about real estate? ›

Dealing with difficult clients. All realtors have had to deal with difficult clients at least once in their real estate career. Clients are always coming up with the most ridiculous demands and realtors have to deal with them no matter how crazy they may sound.

What is the biggest issue with investing in real estate? ›

Liquidity risk

Investors consider real estate investments illiquid because they cannot easily convert them into cash. Selling a property can take months or even years, depending on market conditions. This lack of liquidity can be a problem if you need quick access to your capital or want to diversify your investments.

What is the biggest obstacle in buying a house? ›

A low credit score due to lack of credit history or an unsatisfactory record of debt repayment can be a major setback, especially when hoping to qualify for a mortgage. In either scenario, there are a range of options for restoring credit health while staying on track for home ownership.

What are some weaknesses in real estate? ›

What are weaknesses in real estate, you may wonder. Weaknesses are areas that fall short of goals, like needing help managing time effectively and feeling stressed out all the time. One common issue is communication, where some agents may be slow to respond or fail to keep clients updated on a transaction's progress.

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