Vodacom and Safaricom to accelerate M-Pesa expansion (2024)

Vodacom and Safaricom announce that they have completed the acquisition of the M-PESA brand, product development and support services from Vodafone through a newly-created joint venture.

The transaction, which was first announced in 2019, will accelerate M-PESA’s growth in Africa by giving both Vodacom and Safaricom full control of the M-PESA brand, product development and support services as well as the opportunity to expand M-PESA into new African markets.

Shameel Joosub, Vodacom Group CEO, said: “This is a significant milestone for Vodacom as it will accelerate our financial services aspirations in Africa. Our joint venture will allow Vodacom and Safaricom to drive the next generation of the M-PESA platform – an intelligent, cloud-based platform for the smartphone age. It will also help us to promote greater financial inclusion and help bridge the digital divide within the communities in which we operate.”

Michael Joseph, outgoing Safaricom CEO said: “For Safaricom, we’re excited that the management, support and development of the M-Pesa platform has now been relocated to Kenya, where the journey to transform the world of mobile payments began 13 years ago. This new partnership with Vodacom will allow us to consolidate our platform development, synchronise more closely our product roadmaps, and improve our operational capabilities into a single, fully converged Centre of Excellence.”

Nick Read, Vodafone Group’s CEO, said: “M-PESA is hugely successful and enables millions of unbanked people in Africa to transfer money, pay bills and trade. It benefits communities and helps create a multitude of small and micro-business ventures. However, with the rapid increase in smartphone penetration, the evolution into financial services and the potential for geographical expansion, we believe the next step in M-PESA’s African growth will be more effectively overseen by Vodacom and Safaricom.”

M-PESA is the largest payments platform on the African continent, it has 40 million users and processes over a billion transactions every month. M-PESA is operational in Kenya, Tanzania, Lesotho, Democratic Republic of Congo, Ghana, Mozambique and Egypt. Currently around 25% of all M-PESA customers have access to a smartphone – a figure that is growing by 10% every year.

The disposal of the M-PESA brand, support and product development services to Vodacom and Safaricom is broadly financially neutral for Vodafone Group.

For further information

Vodafone Group
Media Relations
[email protected]

Investor Relations
[email protected]

Vodacom
Lexi Fincham
Tel: +27 72 992 0641
[email protected]

Safaricom
Safaricom PR & Corporate Communications
Tel: +254 722 005211
[email protected]

About Vodafone Group

Vodafone Group is one of the world’s leading telecoms and technology service providers. We have extensive experience in connectivity, convergence and the Internet of Things, as well as championing mobile financial services and digital transformation in emerging markets.

Vodafone Group has mobile operations in 23 countries, partners with mobile networks in 42 more, and fixed broadband operations in 18 markets. As of 31 December 2019, Vodafone Group had approximately 625 million mobile customers, 27 million fixed broadband customers and 22 million TV customers, including all of the customers in Vodafone’s joint ventures and associates. For more information, please visit: www.vodafone.com.

About Vodacom

Vodacom is a leading African communications company providing a wide range of communication services, including mobile voice, messaging, data, financial and converged services to over 117 million (including Safaricom) customers. From our roots in South Africa, we have grown our mobile network business to include operations in Tanzania, the DRC, Mozambique, Lesotho and Kenya. Our mobile networks cover a population of over 291 million people. Through Vodacom Business Africa (VBA), we offer business managed services to enterprises in 50 countries. Vodacom is majority owned by Vodafone (60.5% holding), one of the world’s largest communications companies by revenue.

About Safaricom

Safaricom transforms lives.

We provide voice, data, financial services and enterprise solutions for a range of customers, small businesses and government, using a variety of platforms. We delight over 34.5 million customers, providing over 200,000 touch points for our customers and offering over 100 different products under our portfolio.

Listed on the Nairobi Securities Exchange and with annual revenues in excess of KES 200 Billion, Safaricom invested KES 38 billion in infrastructure this year, providing over 93% of Kenya’s population with 4G and 3G coverage and providing 2G coverage to 96% of Kenyans. Safaricom has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business, which provides managed I.T. services to clients in the East African region.

Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world. Launched in March 2007, M-PESA now has over 23.6 million active customers and over 176,000 M-PESA Agent outlets countrywide.

For more news, please visit: https://www.safaricom.co.ke/about/media-center/publications/press-release

For media-ready photos, visit: https://www.flickr.com/photos/safaricom_pr

Vodacom and Safaricom to accelerate M-Pesa expansion (2024)

FAQs

Why does the M-Pesa work so well in Kenya? ›

- Favorable regulatory environment: The Kenyan government has been supportive of M-Pesa and has created a regulatory environment that is conducive to its growth. This has helped to ensure that M-Pesa is a safe and secure service.

What is the relationship between Safaricom and Vodacom? ›

Vodafone currently holds a 40% indirect interest in Safaricom through a wholly-owned subsidiary, Vodafone Kenya Ltd (“VKL”). Vodacom has agreed to acquire an 87.5% shareholding in VKL, representing a 35% indirect interest in Safaricom.

Can Safaricom freeze your M-Pesa account? ›

Your Account shall be suspended if you port your number to other networks or if your SIM has been inactive for a period of ninety (90) days or such other period as may be prescribed.

What are the success factors of M-Pesa? ›

Like all successful businesses, Mpesa succeeded because ;
  • It identified a need in the market….. there was a huge chunk of Kenyans who were unbanked.
  • Met the need…. provided a platform for people to “bank” their money conveniently and transact in real time.
  • At an affordable cost.
  • And for a mass market.
Feb 15, 2023

How has M-Pesa helped to improve the economy in Kenya? ›

The program has helped people access banking services like savings and credit. Since then, their economic prospects have improved. The development of M-Pesa has also aided Kenya's economic expansion. An analysis by the World Bank found that since M-Pesa in 2007, it has contributed 2 percent to Kenya's GDP.

What makes M-Pesa successful? ›

Its success can partly be attributed to the collaboration between service providers and the central bank throughout the process, determining usage charges at the start, then continuing to iterate with new legislation designed to mitigate risks without harming functionality.

Does Vodacom own mpesa? ›

Vodacom Group jointly acquired the M-Pesa brand, product development and support services from Vodafone in 2020 through a newly-created venture with Safaricom.

Who sold Mpesa to Safaricom? ›

The move comes after Safaricom took control of M-Pesa Holding Company Limited —the firm that holds the cash powering its mobile money service— from London-based Vodafone Group Plc which is its ultimate parent company. Safaricom paid Vodafone a token amount of $1 (Sh151) in the transaction.

Which company owns Safaricom in Kenya? ›

Our shareholding structure changed during the year and is currently comprised of the Government of Kenya (35 per cent), Vodacom (35 per cent), Vodafone (5 per cent) and free float (25 per cent). * Company holds an indirect interest in Safaricom through a wholly-owned subsidiary, Vodafone Kenya Ltd (VKL).

Can you have two M-Pesa accounts? ›

Safaricom Care on X: "@Brian_Bwana You can have two numbers maximum registered on M-PESA ^EM" / X.

How does Safaricom pay M-Pesa agents? ›

Agents earn a commission from Safaricom whenever they make deposits or withdrawals for their clients. M-PESA deposits to clients are free, Safaricom still pays commissions to M-PESA agents performing this service.

What are the disadvantages of M-Pesa services? ›

Deposit and withdrawal transactions become complicated because the bank cannot initiate deposit into, or withdraw directly from, a customer's M-PESA account without involving Safaricom. Similarly Safaricom cannot initiate deposits into, or withdrawals from, a customer's bank account without the bank being involved.

What is Safaricom biggest competitive advantage? ›

the company has done this by keeping overheads within the industry brackets. Secondly, Safaricom as a company uses differentiation strategy and this has been achieved by having a strong brand image and offering value added services in the products and service thus enhance competitive advantage over its competitors.

Why is M-Pesa not successful in South Africa? ›

Analysts believe M-Pesa failed in SA because Vodacom did not take into account the major differences between the Kenyan and South African markets. This after Vodacom announced it plans to discontinue its M-Pesa offering in SA on 30 June.

Why is M-Pesa so popular in Africa? ›

Buying data (in Kenya mobile phone users don't have subscriptions but buy data and airtime on the go) is expensive for them. But using the Super App is free, as M-PESA makes its money by taking a share of each transaction performed.

What makes Safaricom successful? ›

Safaricom grew from an apartment at the Norfolk to Kenya's top brand. It did this through innovative products and services, which add value to its customers' lives, promote financial and tech inclusion and drive the economy. Twenty years ago a company was conceived inside a two-bedroom apartment at Norfolk in Nairobi.

What are the advantages of using M-Pesa? ›

Also, individuals and business owners don't have to wait in long lines for hours to make their electricity and water bill payments because these can be made using M-Pesa. Using M-Pesa allows small business owners in remote and rural areas to conduct financial transactions safely and easily via their mobile phones.

What is the competitive advantage of M-Pesa? ›

It was found that the main sources of competitive advantage for M-PESA as a MMT service are: most of the people that use money transfer services in Kenya are on the M-PESA service, the integration of M-PESA and banks, the minimum adoption barriers and the simple and transparent pricing.

Is M-Pesa profitable in Kenya? ›

Safaricom's M-PESA services continues to be the key cash cow for the business, contributing 42.1 per cent of the telcos revenue in the six months to 30th September 2023, up from 39.3 per cent in the same period in 2022.

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