Vanguard vs. BlackRock | Unbiased (2024)

Vanguard vs. BlackRock: what’s the difference?

Vanguard and BlackRock are both dynamos in the industry, especially whereexchange-traded funds (ETFs)or index funds are concerned, making deciding between the two very difficult.

Vanguard is the world’s second-largest investment company or brokerage firm, offering a range of active and passive options, as well as a competitive fee structure and other attractive selling points.

BlackRock, Inc. is the world’s largest investment firm and asset manager. The firm offers a multitude of investment strategies, all of which see you leave your portfolio management to one of the firm’s financial advisors.

Who owns BlackRock and Vanguard?

BlackRock was founded in 1988 by Larry Fink and a number of other partners.

Today, the company is not owned by a single individual or company but instead is publically traded. This means individuals and organizations can buy shares in the company, becoming partial owners.

According to Techopedia, institutional investors are the largest owners of BlackRock shares, holding 51.78% of the company’s stock. As of March 2024, the top five largest BlackRock owners are:

  • Vanguard Group

  • BlackRock

  • State Street Corporation

  • Bank of America

  • Temasek Holdings

The ownership of Vanguard is very different.

Vanguard is owned by its member funds, which in turn are owned by fund shareholders.This means Vanguard has no outside investors other than its shareholders.

According to Vanguard, this radical ownership structure is unique in the asset management industry.

BlackRock vs. Vanguard fees: what can I expect?

Understanding the fees set by any company you’re considering working with is absolutely crucial. Let’s take a closer look at BlackRock and Vanguard’s fees.

Vanguard

Vanguard offers a competitive fee structure for its services.

To access a Vanguard financial advisor, you’ll need a minimum of $50,000 in assets within eligible Vanguard Brokerage Accounts. The advisory fee is approximately 0.3%, which means that with a $50,000 investment, the maximum annual fee for all-index investment options would be $175.

For trading, the firm offers $0 stocks and ETF trading. It charges a $1.00 per contract fee to trade options contracts.

While Vanguard mutual funds and those on the no-fee list are free to all investors, the firm charges a $20 fee to trade third-party mutual funds not included on the list. Reduced-price options are available for accounts with at least $1 million in assets. There are no inactivity or non-trading fees, and the firm doesn’t require a minimum account balance.

BlackRock

BlackRock chargesan array of feesusing different schedules, making fees one of the most important differences between BlackRock and Vanguard.

These schedules and fees depend on the strategy you choose and the type of account you open. Some accounts have standard fee schedules, while others may be subject to negotiation.

For example, BlackRock’s Wrap Fee Schedule for Equity, Balanced, Retirement Journey, and WDP Strategies starts at 2.50% for the first $500,000 and grows incrementally smaller as your account balance increases.

The SMA Program: Fixed-Income Investment Strategy fee schedule starts at 0.35% for the first $1 million.

The Non-Wrap Fee Schedule for Equity and Balanced Investment Strategies starts at 1.00% for the first $1 million, and the Non-Wrap Fee Schedule for Single-Style Fixed-Income Investment Strategies starts at 0.90% for the first $1 million.

The Non-Wrap Fee Schedule for Multi-Strategy Fixed-Income and Target Income Investment Strategies starts at 1.50% for the first $500,000, and the SMA Program: Equity Investment Strategy starts at 0.65% for the first $1 million. The Liability-Driven Investing Fixed-income Strategies starts at 0.25% for the first $25 million, and the SMA Program: Fixed-Income Laddered Investment Strategy fee is 0.10% for all asset levels.

Is Vanguard or BlackRock better?

When choosing between BlackRock and Vanguard, it's wise to consider the pros and cons of both firms.

The pros and cons of Vanguard

Pros:

  • Wide selection of mutual funds

  • Leader in low-cost funds

  • High interest rate for uninvested cash

  • Good order execution quality

  • Commission-free ETF, stock, and options trades

Cons:

  • The firm offers a basic trading platform only

  • Limited research and data

The pros and cons of BlackRock

Pros:

  • Minimum account balance required

  • Financial advisors manage portfolios

Cons:

  • High investment requirement for mutual funds

  • The firm faced overpopulation and earning revision challenges

Vanguard or Blackrock: which should I choose?

Think carefully before deciding between Vanguard and BlackRock.

The two firms have different offerings, and one of them might be a much better option for your circ*mstances, needs, and goals.

It’s also essential to understand that while Vanguard offers passive and active options and lets you use data and research to research, build, and maintain your portfolio, BlackRock does not.

Instead, Blackrock’s professional financial advisors and investors will manage your portfolio according to your preferred strategy.

It’s best to aska financial advisorfor guidance in choosing an investment company.

Can I open a brokerage account with both BlackRock and Vanguard?

Vanguard primarily focuses on managing its own funds and ETFs. BlackRock offers various investment options through its iShares ETFs, but it may not provide full-service brokerage accounts.

If you’re looking for an option that lets you play a hands-on role in your investing decisions, Vanguard might be the better option. If you’re looking for passive options, either firm could be the answer.

Which platform offers better support for long-term, passive investing?

Vanguard is renowned for its commitment to passive investing and is a popular choice for those seeking low-cost,long-term investmentstrategies.

BlackRock offers a variety of options, including a good balance of active and passive options.

Can I access my Vanguard or BlackRock accounts online and through mobile apps?

Yes, both Vanguard and BlackRock offer online platforms and mobile apps, providing convenient access to your investment accounts and tools.

How does Vanguard's investment philosophy differ from that of BlackRock?

Vanguard is often associated with its philosophy of passive investing, emphasizing low-cost index funds. BlackRock offers a variety of investment strategies, including actively managed funds.

Need more information?

It’s seldom an easy choice between Vanguard and BlackRock. As the world’s two largest investment firms, they are reputable and trustworthy. Both offer active and passive options, although Vanguard is better known for its passive options.

When deciding which firm is best for your needs, consider fee structure and whether you want to manage your portfolio or leave it to an advisor. If you need assistance, let Unbiased match you with an SEC-regulated financial advisor whom you can turn to for expertfinancial advicewhen you need it.

Vanguard vs. BlackRock | Unbiased (2024)

FAQs

Who is better, BlackRock or Vanguard? ›

If you're looking for an option that lets you play a hands-on role in your investing decisions, Vanguard might be the better option. If you're looking for passive options, either firm could be the answer.

Will Vanguard overtake BlackRock? ›

"Given its current pace" of inflows, Rosenbluth said that "Vanguard is likely at some point to surpass BlackRock" in terms of total ETF assets under management in the U.S. "What's working for Vanguard is offering low-cost, asset-allocation products," with the firm establishing "a very strong heritage with investors," ...

Is Vanguard owned by BlackRock? ›

BlackRock is publicly owned, with its shares held by various shareholders, including institutional investors like Vanguard Group and State Street Corporation and individual shareholders. The specifics of these shareholders can change over time.

What if Vanguard goes bust? ›

In the unlikely event that we become insolvent, your money and investments would be returned to you as quickly as possible, or transferred to another provider. This is because your money and investments are held separately from our own.

What is the BlackRock scandal? ›

Mississippi Secretary of State Michael Watson sent BlackRock a cease and desist order Tuesday, alleging that the firm has made “*ntrue and misleading statements” regarding both its ESG and non-ESG funds.

Is BlackRock the most powerful company in the world? ›

BlackRock is the world's largest investment manager, with $10 trillion of assets under management. There's a lot of misunderstanding about the companies BlackRock owns and what it does. The company owns several investment management and technology platforms.

Who is Vanguard's biggest competitor? ›

Vanguard's competitors and similar companies include Edward Jones, Merrill Lynch, Franklin Templeton, Fidelity Investments, BlackRock and TIAA.

Who is BlackRock owned by? ›

BlackRock is an independently managed public company with no single majority stockholder. The PNC Financial Services Group, Inc. has a minority ownership stake in BlackRock with the remainder owned by institutional and individual investors, as well as BlackRock employees.

Who owns the largest share of Vanguard? ›

The five largest shareholders/investors in each of Vanguard's funds vary depending on the specific fund. However, some of the largest shareholders in Vanguard's funds include BlackRock, State Street, Bank of New York Mellon, Charles Schwab, and Fidelity.

Who owns Disney BlackRock or Vanguard? ›

On May 10, 2024, Vanguard Group filed an SEC report disclosing ownership of 153,769,084 shares of The Walt Disney Company for the first quarter of 2024. This represented 8.43% ownership of the company, making Vanguard the largest shareholder of Disney.

Who is the richest person of BlackRock? ›

Billionaire BlackRock CEO Larry Fink runs the world's largest asset manager. Here's how he became one of the most powerful people in finance.

Does Vanguard or BlackRock own Apple? ›

Who owns Apple? Institutional, individual, and retail investors own Apple. However, institutional investors dominate the company's shareholders, with more than 60%. Vanguard, Blackrock, and Berkshire Hathaway are the largest Apple institutional shareholders.

How safe is my money in Vanguard? ›

Vanguard is covered by the Financial Services Compensation Scheme (FSCS). This means you may be entitled to compensation up to £85,000 in the unlikely event that we're unable to meet our financial obligations to you. These limits may change in future. You can find out more at www.fscs.org.uk.

Could Vanguard ever go under? ›

Each fund also owns the individual securities (stocks and bonds, for example) that make up the fund, and there's no way for a fund to go bankrupt unless every security simultaneously loses all value (an event that would reach far beyond Vanguard if it were to occur).

Can Vanguard fail like a bank? ›

So, what if Vanguard's brokerage fails? First, the chances of Vanguard failing are miniscule. That said, let's talk about brokerage accounts for a minute. Brokerage accounts are not backed by the FDIC but by the Securities Investor Protection Corp (SIPC), which protects accounts up to $500,000.

Is BlackRock trustworthy? ›

More and more investors put their trust in BlackRock, in large part because we offer more choice than any other firm in our industry. Our global platform is designed to help our clients become better positioned to meet the financial goals that matter most to them.

Is Vanguard the biggest company in the world? ›

New York-based Blackrock is the largest competitor of the Vanguard Group, and held the title of the largest investment management firm globally by AUM. Recently, Blackrock managed assets of almost two billion U.S. dollars more than the Vanguard Group.

Is BlackRock the biggest fund manager in the world? ›

BlackRock remains the world's largest asset manager overall.

Is BlackRock the best asset manager? ›

The Vanguard Group has edged BlackRock Inc. for the top spot in an annual fund investor survey gauging sentiment toward the largest asset managers. The latest edition of Broadridge's Fund Brand 50, released March 27, spotlighted top-performing third-party asset management brands globally.

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