USA TODAY Demographics (2024)

USA TODAY Demographics (1)

USA Today readers are leaders in their fields who want news they can use now. USA Today gives its readers impactful stories happening all across the nation and the world. Even during the pandemic, USA Today has been a ever-present source of reassurance. By keeping our country up to date. Russell Johns Associates is the official publisher’s representative for the USA TODAY Classifieds. For more information on USA Today Demographics see this additional page or Contact us for a custom quote.

USA TODAY Demographics (2)

USA TODAY provides dynamic news that is colorful and compelling. USA Today provides its audience. How, when, and where they want it! Breaking down complex issues with visual storytelling and a uniquely personal focus. Create a custom ad to appear in the USA TODAY Newspaper, and create a custom advertisem*nt to run online at classifieds.usatoday.com.Post your website on classifieds.usatoday.com and let your clients find you on Google when they are searching for a business like yours!

Ads in USA Today start for as low as $250 and is shown in both print and digital editions nationwide in daily or weekly newspapers throughout the country, by state or region. USA TODAY reaches over 123MM of the most influential American consumers each month. USATODAY.com has more than 80 million unique visitors per month. Include your ad listing onUSA TODAY Online Classifiedsand reach millions of potential customers.The daily feature provides a prime environment for business, real estate, career, financial, travel, auto, personal, announcement, product and service advertising.For more information about USA Today Demographics please see this page.

USA TODAY Demographics Reader Profile
Income
< $50k26%
$50k-$74.9k13%
$75k-$99.9k13%
$100+48%
Age>
18-2414%
25-3418%
35-4420%
45-5418%
55-6413%
65+17%
Median Age44.1
Other
Men56%
Women44%
Married55%
Have Children43%
Own Home65%
Have a Pet55%
Bachelor Degree25% - 124 Index
Post-Grad Degree17% - 142 Index
Influencer Index193

Index: A18+*Influencer: The one in ten people who tell the other nine how to vote, where to eat, and what to buy. An “Influential” is a consumer who answers “yes” to at least 3 of 17 public activities (e.g. voted, been active member of group to influence public policy/gov’t, written or called any Politician at any level, participated in environment groups/causes). Source: 2020 Spring GfK MRI

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USA TODAY Demographics (2024)

FAQs

What are the demographics of USA TODAY readership? ›

USA TODAY Reader Demographics
USA TODAY Demographics Reader Profile
Median Age44.1
Other
Men56%
Women44%
21 more rows

Who is the audience of the USA TODAY? ›

Our premium 132MM monthly unique visitors represent geographically and ideologically diverse audiences. USA TODAY Network connects a cross-section of America with highly engaged consumers with interests ranging from government policy and social justice to extreme sports fans, travel enthusiasts, and so much more!

Is the USA TODAY a liberal or conservative? ›

It has been shown to maintain a generally center-left audience, in regards to political persuasion.

How much is USA TODAY? ›

Your order
Product QuantityTotal
× Monday-Friday Delivery - Billed Monthly -$9.99
Cart Subtotal$9.99
ShippingFree Shipping
Order Total$9.99

What is the current U.S. demographic breakdown? ›

White: 60.1% (Non-Hispanic) Hispanic: 18.5% Black: 12.2% Asian: 5.6%

What is the best source for U.S. demographic information? ›

Census.gov. U.S. Census Bureau Homepage. Access demographic, economic and population data from the U.S. Census Bureau. Explore census data with visualizations and view tutorials.

Are the USA TODAY popular? ›

Print circulation has plummeted at all newspapers. But USA Today, which once could boast that it was the most-read general interest newspaper in the country, with 2.3 million daily copies, is now just the fifth, with 113,228 at the end of last year.

Who owns the USA TODAY newspaper? ›

Gannett was founded by Frank Earnest Gannett, who incorporated the company in 1906. By the early 2000s, Gannett was publishing more than 100 newspapers. Today, Gannett publishes USA TODAY along with hundreds of local media outlets across the United States, and over 150 news brands in the United Kingdom.

What is the oldest newspaper in the United States? ›

Founded prior to American independence, The Hartford Courant is the country's oldest newspaper in continuous publication. On October 29, 1764, New Haven printer Thomas Green began publishing The Hartford Courant (then known as The Connecticut Courant) out of the Heart and Crown Tavern in Hartford, Connecticut.

What is the left politically? ›

Political scientists and other analysts usually regard the left as including anarchists, communists, socialists, democratic socialists, social democrats, left-libertarians, progressives, and social liberals. Movements for racial equality, as well as trade unionism, have also been associated with the left.

What are the conservative newspapers in the United States? ›

W
  • The Wall Street Journal‎ (1 C, 26 P)
  • American conservative websites‎ (3 C, 62 P)
  • The Weekly Standard people‎ (32 P)
  • Winning Team Publishing‎ (1 C, 1 P)
  • WorldNetDaily people‎ (50 P)

What is the ideology of the GoP? ›

Ideologically, the GOP typically supports a smaller federal government. Historically, this translated into keeping power in the hands of powerful state governments, as in the cases of civil rights, abortion laws, regulations on marriage, and mapping of voting districts.

What kind of newspaper is the USA today? ›

USA Today, National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s.

Is USA Today still free? ›

Yes, you can keep reading content on our site without creating an account, but more and more you might come across an article, video, or photo gallery that requires a free account to access. Your future self will thank you for signing up now. All of that sounds great, but what if I want more from USA TODAY?

Who delivers USA today? ›

Print delivery is available within the newspaper distribution area only. Based on your location, delivery of your newspaper may come through the U.S Postal Service and arrive at the same time as your postal service.

What is the readership of the US newspapers? ›

A new report by Pew Research Center finds that despite a decline in the mid-2000s, Americans are still seeking news from newspapers. An estimated 20.9 million print and digital newspapers were in daily circulation for both weekday and Sunday editions. This is down 8 percent and 10 percent respectively from 2021.

How many people read USA TODAY? ›

USA TODAY and USATODAY.com reach a combined seven million readers daily.

Where is the demographic center of the United States today? ›

In other words, the center of population is the average location of where people in the United States currently live. Based on data from the 2020 Census, the current center of the population is near Hartville, Missouri. The first center of population, based on the 1790 census, was located in Chestertown, Maryland.

What are the demographics of the NOW organization? ›

27% of National Organization for Women employees are male and 73% of National Organization for Women employees are female. The most common race/ethnicity at National Organization for Women is White. 61% of employees at National Organization for Women are White.

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