Understanding the Connection Between Walmart and Wayfair (2024)

Wayfair, known for its vast eCommerce home goods offerings, and Walmart, the world’s largest general retailer, have both made significant impacts in the retail sector. This has led to questions about their business relationship, particularly whether Walmart owns Wayfair.

The Reality

Contrary to some beliefs, Walmart does not own Wayfair. There was speculation in the late 2010s about a possible acquisition of Wayfair by Walmart, but no such deal ever materialized. Both companies operate independently, with no ownership ties.

The Rumored Connection

Around 2015, when Walmart was expanding its online Marketplace to compete with Amazon, Wayfair reportedly started selling furniture and home goods on Walmart’s website. This move was seen as an opportunity for Wayfair to tap into Walmart’s vast customer base. However, this partnership, as claimed by some, lacks substantial evidence and is more of an internet rumor than a confirmed business strategy.

Current Status

Today, Wayfair does not sell items on Walmart’s Marketplace, and there’s no concrete evidence to suggest they ever did in the past. The supposed connection between the two companies is largely based on speculation and unverified online claims.

Ownership of Wayfair

Wayfair remains independent and is owned by its founders, Niraj Shah and Steve Conine, who started the company in 2002. Shah currently serves as the CEO, while both founders share the chairman position.

Returns and Price Matching

Despite some similarities in the products they sell, Wayfair and Walmart are distinct entities with different return policies. Items purchased from Wayfair cannot be returned to Walmart. Additionally, Walmart does not price match with Wayfair, as they are separate companies with their own pricing strategies.

The notion that Walmart owns Wayfair is a misconception. While there were rumors of a partnership or acquisition, no substantial evidence supports these claims. Both Walmart and Wayfair continue to operate as separate entities, each with its unique business model and customer base.