Understanding Consumer Behaviour: The Four Factors | QuickBooks Canada Blog (2024)

FAQs

What are the 4 factors of consumer behaviour? ›

In general, there are four factors that influence consumer behaviour. These factors impact whether or not your target customer buys your product. They are cultural, social, personal and psychological.

There are four factors that determine the characteristics of consumer behavior: personal, psychological, social, and cultural. All factors have a major impact on a consumer's behavior and the characteristics that define a customer will change as their life changes.

Ans: Psychological, Cultural, Social and Personal are the four factors that affect consumer behaviour. Businesses try to gather data so they can decide how to contact their target audience most effectively.

Consumer Behavior Types. Experts agree that there are four main types of consumer behavior: complex-buying behavior, dissonance-reducing buying behavior, habitual buying behavior, and variety-seeking buying behavior.

The 4Cs, or the four pillars of the marketing mix, are a modern twist on the traditional 4 P's. These principles focus on customer value, convenience, communication, and cost-efficiency. As a result, marketing campaigns must be designed around customer value.

The four Ps are product, price, place, and promotion.

To lay the foundation for a consistent presence in the lives of potential patients, it's critical to align your marketing strategy with the four stages of consumer behavior—awareness, active evaluation, decision-making, and post-purchase.

The Four Factors Driving Consumer Behavior. Primarily, psychological, personal, social, and cultural factors drive our behavior.

Common factors include personal preferences, cultural influences, economic conditions, and the marketing campaigns retailers leverage. Societal and cultural factors play a considerable role in shaping consumer decisions.

These triggers or connections are made with four key categories also known by the “4 P's”: Product, Price, Place, and Promotion. Product: Product choice and product branding have significant influence on what product a consumer will purchase.

What are the 4 interdisciplinary studies of consumer behavior? ›

Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).

Four criteria – potential, responsiveness, stickiness and sales conversion – help determine and make clear the connection between marketing actions, attitudinal metrics and sales outcomes for different product types and brands.

Consumer s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal, 4) Psychological. These factors cause consumers to develop product and brand preferences.

I will examine four types of consumer model viewpoints here (1) the economic view, (2) the cognitive view, (3) the emotional view & (4) the passive view.

Within the category of consumer products, there are four main classifications: convenience goods, shopping goods, specialty goods, and unsought goods. This article will describe characteristics of goods in each category, provide examples, and discuss relevant marketing strategies.