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Published by Sep 13, 2024
In 2023, the insurance agents, brokers and service industry in the United States spent 595.24 million U.S. dollars on advertising, down from 738.26 million dollars a year earlier. That represents an annual decrease of over 19 percent.
Advertising spending in the insurance agents, brokers and service industry in the United States in 2022 and 2023 (in million U.S. dollars)
| Characteristic | Advertising spending in million U.S. dollars |
|---|---|
| - | - |
| - | - |
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Source
Release date
July 2024
More information
Region
United States
Survey time period
2022 and 2023
Special properties
Industry SIC code: 6411
Supplementary notes
The source calculated the figures based on data from government filings and published financial records. Single industry values are based on data from participating companies. Each year the number of participating companies varies.
The historical data values for all companies within each specific industry are pooled in a cross-sectional time series analysis and a non-linear multivariate model is derived for the entire industry.
In calculating advertising-to-sales ratios, sales is defined as "top-line" of the company's income statement. In industry data, the ad-to-sales ratio is a weighted average ratio for the industry, based on the sales of each company.
A "0" value means that the expenditures reported amounted to less than 1,000 U.S. dollars per year. Missing values were not provided by the source due to lack of reporting from participating companies in the given industry.
Figures have been rounded.
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Other statistics on the topic
Insurance industry in the United States
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Statistics on " Insurance industry in the United States "
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Investment
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