As the final wave of Millennials reaches their early twenties and transitions into adulthood, the generation is quickly becoming the world’s most active group of consumers, and hence, a major focus of marketing and entertainment media across the country. Growing up around the same time that internet and personal computers entered into mainstream use, the generation is seen as technologically savvy and highly focused on staying mobile and connected. There are plenty of stereotypes regarding Millennials (some more accurate than others), but studies tend to confirm that they are major consumers of technology products, with significant shares of the group owning smartphones, tablets, computers, and gaming consoles.
The effect of Millennials on traditional forms of media has been somewhat ambiguous. Print magazine readership is low, but young adults tend to be the highest consumers of printed books. The generation listens to much less traditional radio than previous generations, but are the largest consumers of online radio in the country. The problem doesn’t seem to be the media itself, but rather its accessibility. If the companies in the traditional media industry can find way to deliver their products on a platform with greater support for mobility and on demand access, they may be able to find success among this younger generation of media consumers.
The opposing fortunes of streaming services providers and cable TV companies is a great example of the power of a more advanced media platform. Video streaming services offer essentially the same products as many cable TV services, yet by allowing more on-demand, mobile access, streaming services have skyrocketed in popularity. Around 88 percent of Millennials subscribe to a video streaming service while 60 percent subscribe to a music streaming service. They spend an average of around 105 minutes per week watching video content via their smartphone, a possibility which is unavailable via cable TV. Millennials rate Netflix, Hulu, and Amazon Prime Video among their most indispensable TV networks and video sources, again evidencing the popularity of streaming.
With all of these changes in consumer preferences, advertising and media companies alike are asking the same question: “How do we get the attention of this new generation of consumer?” Luckily for them, the presence of this generation online allows ads to be more targeted towards specific, likely interested individuals. Around 57 percent of Millennials say that online advertising has become more relevant for their wants and needs over the past few years. Even as adblockers and other advertisem*nt filters become more common online, marketers are finding new ways to reach consumers, especially through the use of social media influencers, who are viewed as honest and knowledgeable unlike many traditional advertisem*nt options. With a huge percentage of people below the age of 50 using social media platforms such as Facebook, Instagram, and Twitter, it’s no surprise that advertisers are eager to take advantage of social media as a way to reach possible customers.
The increasing importance of entertainment and media in the everyday lives of millennials reflects growing possibilities for advertisers and media companies alike. An inability to adapt and meet the demands of consumers has led many traditional media companies into decline, but the popularity of services like Netflix and Spotify prove that media consumption has never been higher.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Amy Watson Research expert covering news and publishing 
Key insights
- Daily time spent using a smartphone for U.S. consumers ages 18 to 34
- 253 mins
Detailed statistics
Time spent with media in the U.S. 2020, by age group
- Total number of Millennial smart speaker users 2018
- 24.9m
Detailed statistics
Smart speaker user number among Millennials in the United States 2017-2018
- Electronic device with the highest ownership rate among Millennials
- Smartphone
Detailed statistics
U.S. Millennials: consumer devices penetration by ethnicity 2018
Get more insights
Editor’s Picks Current statistics on this topic
Further recommended statistics
General
6
- Premium Statistic Time spent with media in the U.S. 2020, by age group
- Premium Statistic Most common media activities in the U.S. 2018, by age
- Premium Statistic Favorite media activities in the U.S. in 2018, by age group
- Premium Statistic Media use among LGBTQ consumers in the U.S. 2018, by generation
- Premium Statistic U.S. Millennials: consumer devices penetration by ethnicity 2018
- Premium Statistic Smart speaker user number among Millennials in the United States 2017-2018
General
- Premium Statistic Time spent with media in the U.S. 2020, by age group
Time spent with media in the U.S. 2020, by age group
Daily time spent with selected media in the United States in 1st quarter 2020, by age group (in minutes)
- Premium Statistic Most common media activities in the U.S. 2018, by age
Most common media activities in the U.S. 2018, by age
Most popular media activities carried out on a regular basis among consumers in the United States as of January 2018, by age
- Premium Statistic Favorite media activities in the U.S. in 2018, by age group
Favorite media activities in the U.S. in 2018, by age group
Preferred media activities among consumers in the United States as of July 2018, by age group
- Premium Statistic Media use among LGBTQ consumers in the U.S. 2018, by generation
Media use among LGBTQ consumers in the U.S. 2018, by generation
Media reach among LGBTQ consumers in the U.S. 2018, by generation
- Premium Statistic U.S. Millennials: consumer devices penetration by ethnicity 2018
U.S. Millennials: consumer devices penetration by ethnicity 2018
Millennial consumer electronic devices ownership rate in the United States as of January 2018, by ethnicity
- Premium Statistic Smart speaker user number among Millennials in the United States 2017-2018
Smart speaker user number among Millennials in the United States 2017-2018
Total number of Millennials who use smart speakers in the United States in 2017 and 2018 (in millions)
TV and video
10
- Premium Statistic TV reach in the U.S. Q1 2019, by age
- Premium Statistic Weekly viewing of traditional TV in the U.S. 2018, by age group
- Premium Statistic U.S. weekly time spent on online video 2018, by age
- Premium Statistic U.S. weekly time spent on smartphone video 2018, by age group
- Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
- Premium Statistic Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
- Premium Statistic Video genres viewed in the last month among Millennials in the U.S. 2018, by device
- Basic Statistic Digital engagement of U.S. adults with TV shows 2018
- Premium Statistic Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
- Premium Statistic Must-keep TV and video sources among 16-34 year olds U.S. 2019
TV and video
- Premium Statistic TV reach in the U.S. Q1 2019, by age
TV reach in the U.S. Q1 2019, by age
Weekly TV reach in the United States as of the 1st quarter of 2019, by age group
- Premium Statistic Weekly viewing of traditional TV in the U.S. 2018, by age group
Weekly viewing of traditional TV in the U.S. 2018, by age group
Share of viewers who watch traditional TV on a weekly basis in the United States as of November 2018, by age group
- Premium Statistic U.S. weekly time spent on online video 2018, by age
U.S. weekly time spent on online video 2018, by age
Weekly time spent by U.S. adults watching video content via computer as of 1st quarter 2018, by age group (in minutes)
- Premium Statistic U.S. weekly time spent on smartphone video 2018, by age group
U.S. weekly time spent on smartphone video 2018, by age group
Weekly time spent by U.S. adults watching video content via smartphone as of 1st quarter 2018, by age group (in minutes)
- Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
U.S. TV consumption: daily viewing time 2009-2023, by age group
Average daily time spent watching TV per capita in the United States from 2009 to 2023, by age group (in hours)
- Premium Statistic Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
Share of Millennials who watched more than three hours of TV or video content per day in the United States as of June 2018, by method
- Premium Statistic Video genres viewed in the last month among Millennials in the U.S. 2018, by device
Video genres viewed in the last month among Millennials in the U.S. 2018, by device
Leading video viewing genres among Millennials in the United States as of April 2018, by device
- Basic Statistic Digital engagement of U.S. adults with TV shows 2018
Digital engagement of U.S. adults with TV shows 2018
Digital engagement of online adults and Millennials in the United States before, during, and after a TV program as of April 2018
- Premium Statistic Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
Share of Millennial viewers who ever co-view video content with others in the United States as of November 2018, by platform
- Premium Statistic Must-keep TV and video sources among 16-34 year olds U.S. 2019
Must-keep TV and video sources among 16-34 year olds U.S. 2019
Most indispensable TV networks and video sources according to 16 to 34-year-olds in the United States as of January 2019
Film
5
- Premium Statistic Number of movies seen in a theater in the U.S 2017-2021, by age group
- Premium Statistic U.S. frequent moviegoers 2017-2019, by age group
- Premium Statistic Frequency of going to the movies in the U.S. 2022, by age group
- Premium Statistic Movie review readers U.S. 2018, by age group
- Basic Statistic Favorite film genres in the U.S. 2018, by age group
Film
- Premium Statistic Number of movies seen in a theater in the U.S 2017-2021, by age group
Number of movies seen in a theater in the U.S 2017-2021, by age group
Number of movies seen per capita in a theater in the United States from 2017 to 2021, by age group
- Premium Statistic U.S. frequent moviegoers 2017-2019, by age group
U.S. frequent moviegoers 2017-2019, by age group
Number of frequent moviegoers in the United States from 2017 to 2019, by age group (in millions)
- Premium Statistic Frequency of going to the movies in the U.S. 2022, by age group
Frequency of going to the movies in the U.S. 2022, by age group
Frequency of going to see a movie in theaters among adults in the United States as of May 2022, by age group
- Premium Statistic Movie review readers U.S. 2018, by age group
Movie review readers U.S. 2018, by age group
Share of adults who read reviews before watching a movie in the United States as of August 2018, by age group
- Basic Statistic Favorite film genres in the U.S. 2018, by age group
Favorite film genres in the U.S. 2018, by age group
Most popular movie genres among adults in the United States as of December 2018, by age group
Radio & audio
11
- Premium Statistic Online radio reach in the U.S. 2021, by age group
- Premium Statistic Radio reach in the U.S. in 2024, by age and gender
- Premium Statistic Leading radio formats of U.S. Millennials 2018
- Premium Statistic Radio listeners number in the U.S. in 2018, by demographic group
- Premium Statistic Consumers listening to the radio on a weekly basis U.S. 2020, by age group
- Premium Statistic Spotify users in the U.S. 2018, by age
- Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
- Premium Statistic Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
- Premium Statistic Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
- Premium Statistic CD buyers in the U.S. 2018-2019, by age group
- Premium Statistic Vinyl record buyers in the U.S. 2018-2019, by age group
Radio & audio
- Premium Statistic Online radio reach in the U.S. 2021, by age group
Online radio reach in the U.S. 2021, by age group
Monthly online radio reach in the United States in 2021, by age group
- Premium Statistic Radio reach in the U.S. in 2024, by age and gender
Radio reach in the U.S. in 2024, by age and gender
Weekly radio reach in the United States as of June 2024, by age and gender
- Premium Statistic Leading radio formats of U.S. Millennials 2018
Leading radio formats of U.S. Millennials 2018
Leading radio formats among Millennials in the United States as of fall 2018
- Premium Statistic Radio listeners number in the U.S. in 2018, by demographic group
Radio listeners number in the U.S. in 2018, by demographic group
Number of weekly radio listeners in the United States in 1st quarter 2018, by demographic group
- Premium Statistic Consumers listening to the radio on a weekly basis U.S. 2020, by age group
Consumers listening to the radio on a weekly basis U.S. 2020, by age group
Share of consumers who listened to the radio on a weekly basis in the United States in the1st quarter of 2020, by age group
- Premium Statistic Spotify users in the U.S. 2018, by age
Spotify users in the U.S. 2018, by age
Share of Spotify users in the United States as of March 2018, by age
- Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
Share of people who listen to podcasts monthly in the U.S. 2020-2024, by age group
Share of people who listen to podcasts on a monthly basis in the United States from 2020 to 2024, by age group
- Premium Statistic Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
Share of consumers who listened to podcasts on a weekly basis in the United States in the 1st quarter of 2020, by age group
- Premium Statistic Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
Share of consumers who streamed or downloaded music on a weekly basis in the United States in the 1st quarter of 2020, by age group
- Premium Statistic CD buyers in the U.S. 2018-2019, by age group
CD buyers in the U.S. 2018-2019, by age group
Distribution of CD buyers in the United States in 2018 and 2019, by age group
- Premium Statistic Vinyl record buyers in the U.S. 2018-2019, by age group
Vinyl record buyers in the U.S. 2018-2019, by age group
Distribution of new vinyl record buyers in the United States in 2018 and 2019, by age group
Print
7
- Premium Statistic Print book readers in the U.S. 2021, by age group
- Basic Statistic Book readers in the U.S. 2019-2021, by age group
- Premium Statistic Number of print magazines read in the U.S. 2020, by ethnicity
- Premium Statistic Frequency of reading print newspapers by U.S. consumers 2017, by age group
- Premium Statistic Millennials poetry reading rate in the U.S. 2012-2017
- Premium Statistic Frequency of reading comics in the U.S. 2018, by age group
- Basic Statistic Consumers who use a Bible in the U.S. 2018, by age
- Premium Statistic Print book readers in the U.S. 2021, by age group
Print book readers in the U.S. 2021, by age group
Share of adults who have read a print book in the last 12 months in the United States as of February 2021, by age group
- Basic Statistic Book readers in the U.S. 2019-2021, by age group
Book readers in the U.S. 2019-2021, by age group
Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group
- Premium Statistic Number of print magazines read in the U.S. 2020, by ethnicity
Number of print magazines read in the U.S. 2020, by ethnicity
Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity
- Premium Statistic Frequency of reading print newspapers by U.S. consumers 2017, by age group
Frequency of reading print newspapers by U.S. consumers 2017, by age group
Frequency of reading print newspapers by consumers in the United States as of May 2017, by age group
- Premium Statistic Millennials poetry reading rate in the U.S. 2012-2017
Millennials poetry reading rate in the U.S. 2012-2017
Share of Millennials reading poetry in the United States in 2012 and 2017
- Premium Statistic Frequency of reading comics in the U.S. 2018, by age group
Frequency of reading comics in the U.S. 2018, by age group
Frequency of reading comic books among adults in the United States as of November 2018, by age group
- Basic Statistic Consumers who use a Bible in the U.S. 2018, by age
Consumers who use a Bible in the U.S. 2018, by age
Share of consumers who use a Bible in the United States in 2018, by age group
News
8
- Premium Statistic Young adults' primary news sources in the U.S. 2017
- Basic Statistic News consumption frequency among millennials in the U.S. 2022, by source
- Basic Statistic Most popular news platforms in the U.S. 2022, by age group
- Premium Statistic Most used network for television news in the U.S.as of May 2018, by age
- Basic Statistic Frequency of cable news consumption in the U.S. 2022, by age group
- Premium Statistic Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
- Premium Statistic Interactions with local journalists in the U.S. 2018, by age group
- Premium Statistic U.S. voters concerned about fake news influence on elections 2018, by age group
News
- Premium Statistic Young adults' primary news sources in the U.S. 2017
Young adults' primary news sources in the U.S. 2017
Leading news sources among young consumers in the United States as of 3rd quarter 2017
- Basic Statistic News consumption frequency among millennials in the U.S. 2022, by source
News consumption frequency among millennials in the U.S. 2022, by source
Frequency of using selected news sources among millennials in the United States as of August 2022
- Basic Statistic Most popular news platforms in the U.S. 2022, by age group
Most popular news platforms in the U.S. 2022, by age group
Most popular platforms for daily news consumption in the United States as of August 2022, by age group
- Premium Statistic Most used network for television news in the U.S.as of May 2018, by age
Most used network for television news in the U.S.as of May 2018, by age
Main network used for television news among consumers in the United States as of May 2018, by age
- Basic Statistic Frequency of cable news consumption in the U.S. 2022, by age group
Frequency of cable news consumption in the U.S. 2022, by age group
Frequency of using cable news as a source of news among adults in the United States as of August 2022, by age group
- Premium Statistic Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
Average quarter hour (AQH) share for news/talk radio among Millennials in the United States from January 2014 to January 2018
- Premium Statistic Interactions with local journalists in the U.S. 2018, by age group
Interactions with local journalists in the U.S. 2018, by age group
Share of adults who have ever spoken with or been interviewed by a local journalist in the United States as of November 2018, by age group
- Premium Statistic U.S. voters concerned about fake news influence on elections 2018, by age group
U.S. voters concerned about fake news influence on elections 2018, by age group
Share of voters who are concerned about the influence of fake news on voters and elections in the United States as of June 2018, by age group
Gaming
- Premium Statistic Global gamer share worldwide in 2017, by age and gender
Global gamer share worldwide in 2017, by age and gender
Distribution of video gamers worldwide in 2017, by age group and gender
- Basic Statistic U.S. video gaming audiences 2022, by age group
U.S. video gaming audiences 2022, by age group
Distribution of video gamers in the United States in 2022, by age group
- Basic Statistic U.S. daily time spent playing games and leisure computer use 2019-2023, by age
U.S. daily time spent playing games and leisure computer use 2019-2023, by age
Average daily time spent playing games and using computer for leisure per capita in the United States from 2019 to 2023, by age group (in minutes)
- Premium Statistic Share of U.S. eSports fans 2022, by age
Share of U.S. eSports fans 2022, by age
Share of eSports fans in the United States in 2022, by age group
Subscription services
9
- Premium Statistic Streaming subscribers in the U.S. 2019, by service and generation
- Premium Statistic Netflix subscriptions in the U.S. 2021, by age group
- Premium Statistic Netflix subscribers among VoD users in the U.S. 2018, by age
- Premium Statistic Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
- Premium Statistic HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
- Premium Statistic Hulu subscriptions in the U.S. 2021, by age group
- Premium Statistic Share of households streaming SVOD daily in the U.S. 2021, by age group
- Basic Statistic Streamers subscribed to as service due to a specific show U.S. 2019, by age group
- Premium Statistic Important features of music streaming services among Millennials in the U.S. 2018
Subscription services
- Premium Statistic Streaming subscribers in the U.S. 2019, by service and generation
Streaming subscribers in the U.S. 2019, by service and generation
Share of consumers with a video or music streaming service subscription in the United States as of February 2019, by generation
- Premium Statistic Netflix subscriptions in the U.S. 2021, by age group
Netflix subscriptions in the U.S. 2021, by age group
Share of adults with a Netflix subscription in the United States as of August 2021, by age group
- Premium Statistic Netflix subscribers among VoD users in the U.S. 2018, by age
Netflix subscribers among VoD users in the U.S. 2018, by age
Share of Netflix subscribers among VoD users in the United States in 2018, by age group
- Premium Statistic Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
Share of Amazon Prime Video subscribers among VoD users in the United States in 2018, by age group
- Premium Statistic HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020, by age group
- Premium Statistic Hulu subscriptions in the U.S. 2021, by age group
Hulu subscriptions in the U.S. 2021, by age group
Share of adults with a Hulu subscription in the United States as of May 2021, by age group
- Premium Statistic Share of households streaming SVOD daily in the U.S. 2021, by age group
Share of households streaming SVOD daily in the U.S. 2021, by age group
Share of households streaming an SVOD service daily in the United States as of July 2021, by age group
- Basic Statistic Streamers subscribed to as service due to a specific show U.S. 2019, by age group
Streamers subscribed to as service due to a specific show U.S. 2019, by age group
Share of adults who have ever subscribed to a streaming service exclusively to watch a certain show in the United States as of March 2019, by age group
- Premium Statistic Important features of music streaming services among Millennials in the U.S. 2018
Important features of music streaming services among Millennials in the U.S. 2018
Most important features of music streaming services among Millennials in the United States as of March 2018
Marketing & advertising
7
- Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
- Premium Statistic Share of U.S. adults paying attention to commercials in 2019, by age
- Premium Statistic U.S. internet users negative attitude towards ads on websites 2018, by age group
- Premium Statistic U.S. internet users negative attitude towards ads in online videos 2018, by age group
- Premium Statistic Opinions of consumers about social media influencers in 2018, by age
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
- Premium Statistic U.S. retailers marketing spend plans 2018, by generation
Marketing & advertising
- Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
Opinions on online advertising relevance in the U.S. 2019-2023
Perceived relevance of digital advertising to consumers in the United States from 2019 to 2023
- Premium Statistic Share of U.S. adults paying attention to commercials in 2019, by age
Share of U.S. adults paying attention to commercials in 2019, by age
Share of adults who pay attention to commercials in the United States as of April 2019, by age group
- Premium Statistic U.S. internet users negative attitude towards ads on websites 2018, by age group
U.S. internet users negative attitude towards ads on websites 2018, by age group
Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Premium Statistic U.S. internet users negative attitude towards ads in online videos 2018, by age group
U.S. internet users negative attitude towards ads in online videos 2018, by age group
Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Premium Statistic Opinions of consumers about social media influencers in 2018, by age
Opinions of consumers about social media influencers in 2018, by age
Attitudes of influencer marketing audiences towards social media influencers worldwide as of February 2018, by age group
- Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
Adblocking penetration rate in the U.S. Q2 2020, by age group
Share of internet users who used an adblocker in the United States as of the 2nd quarter of 2020, by age group
- Premium Statistic U.S. retailers marketing spend plans 2018, by generation
U.S. retailers marketing spend plans 2018, by generation
Share of retailers who plan to change their marketing spending to consumers in the United States as of January 2018, by generation
Social media
7
- Basic Statistic Facebook usage reach in the United States 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
- Basic Statistic X/Twitter: usage reach in the United States 2023, by age group
- Basic Statistic Pinterest usage reach in the United States 2021, by age group
- Premium Statistic U.S. Facebook Messenger users 2024, by age group
- Premium Statistic U.S. Instagram users 2024, by age group
- Premium Statistic Twitter: distribution of U.S. users 2018, by age
Social media
- Basic Statistic Facebook usage reach in the United States 2021, by age group
Facebook usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Facebook as of February 2021, by age group
- Basic Statistic Instagram usage reach in the United States 2021, by age group
Instagram usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Instagram as of February 2021, by age group
- Basic Statistic X/Twitter: usage reach in the United States 2023, by age group
X/Twitter: usage reach in the United States 2023, by age group
Percentage of U.S. adults who use X (formerly Twitter) as of September 2023, by age group
- Basic Statistic Pinterest usage reach in the United States 2021, by age group
Pinterest usage reach in the United States 2021, by age group
Percentage of U.S. adults who use Pinterest as of February 2021, by age group
- Premium Statistic U.S. Facebook Messenger users 2024, by age group
U.S. Facebook Messenger users 2024, by age group
Share of Facebook Messenger users in the United States as of July 2024, by age group
- Premium Statistic U.S. Instagram users 2024, by age group
U.S. Instagram users 2024, by age group
Distribution of Instagram users in the United States as of July 2024, by age group
- Premium Statistic Twitter: distribution of U.S. users 2018, by age
Twitter: distribution of U.S. users 2018, by age
Distribution of Twitter users in the United States as of September 2018, by age group
Recreation and entertainment
6
- Basic Statistic Travel planning methods of Millennials in the U.S. as of July 2018
- Premium Statistic Websites visited on a regular basis for travel information by Millennials U.S. 2018
- Premium Statistic Information sources used by Millennials when searching for vacation ideas U.S. 2018
- Premium Statistic Most popular ways to engage with sports content in the U.S. 2022, by sport
- Premium Statistic Summer Olympics viewership intent in the U.S. 2021, by age
- Premium Statistic Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation
Recreation and entertainment
- Basic Statistic Travel planning methods of Millennials in the U.S. as of July 2018
Travel planning methods of Millennials in the U.S. as of July 2018
Travel planning methods of Millennials in the United States as of July 2018
- Premium Statistic Websites visited on a regular basis for travel information by Millennials U.S. 2018
Websites visited on a regular basis for travel information by Millennials U.S. 2018
Websites visited on a regular basis for travel information by Millennials from the United States as of June 2018*
- Premium Statistic Information sources used by Millennials when searching for vacation ideas U.S. 2018
Information sources used by Millennials when searching for vacation ideas U.S. 2018
Information sources used by Millennials from the United States when searching for vacation ideas as of June 2018*
- Premium Statistic Most popular ways to engage with sports content in the U.S. 2022, by sport
Most popular ways to engage with sports content in the U.S. 2022, by sport
Most popular ways sports fans engage with sports content in the United States as of November 2022, by sport
- Premium Statistic Summer Olympics viewership intent in the U.S. 2021, by age
Summer Olympics viewership intent in the U.S. 2021, by age
Intended viewership of the 2021 Summer Olympics in the United States as of March 2021, by age
- Premium Statistic Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation
Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation
Share of LGBTQ consumers who attended an LGBTQ film festival in the United States as of June 2018, by generation
Popular culture
10
- Premium Statistic Favorite Star Wars movie in the U.S. 2019, by age
- Premium Statistic Favorite James Bond films in the U.S. 2019, by generation
- Premium Statistic Adults who have never seen a James Bond film U.S. 2019, by generation
- Premium Statistic Favorite all-time TV shows among Millennials in the U.S. 2018
- Premium Statistic Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
- Basic Statistic Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
- Basic Statistic Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
- Premium Statistic Fans of Marvel Comics in the U.S. 2019, by age group
- Premium Statistic Appreciation of Nirvana in the U.S. 2019, by generation
- Premium Statistic Favorite Nirvana songs in the U.S. 2019, by generation
Popular culture
- Premium Statistic Favorite Star Wars movie in the U.S. 2019, by age
Favorite Star Wars movie in the U.S. 2019, by age
Favorite Star Wars movie among adults in the United States as of April 2019, by age
- Premium Statistic Favorite James Bond films in the U.S. 2019, by generation
Favorite James Bond films in the U.S. 2019, by generation
Most favorable James Bond movies in the United States as of March 2019, by generation
- Premium Statistic Adults who have never seen a James Bond film U.S. 2019, by generation
Adults who have never seen a James Bond film U.S. 2019, by generation
Share of adults who have never watched a James Bond movie in the United States as of March 2019, by generation
- Premium Statistic Favorite all-time TV shows among Millennials in the U.S. 2018
Favorite all-time TV shows among Millennials in the U.S. 2018
Favorite TV shows of all time among Millennials in the United States as of April 2018
- Premium Statistic Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
Leading favorite contemporary TV shows according to Millennials in the United States as of April 2018, by rating score
- Basic Statistic Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
Level of enjoyment of the Game of Thrones TV series in the United States as of April 2019, by generation
- Basic Statistic Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
Level of engagement with the A Song of Fire and Ice book series in the United States as of April 2019, by generation
- Premium Statistic Fans of Marvel Comics in the U.S. 2019, by age group
Fans of Marvel Comics in the U.S. 2019, by age group
Share of adults who are fans of Marvel Comics in the United States as of April 2019, by age group
- Premium Statistic Appreciation of Nirvana in the U.S. 2019, by generation
Appreciation of Nirvana in the U.S. 2019, by generation
Share of adults who enjoy the band Nirvana in the United States as of March 2019, by generation
- Premium Statistic Favorite Nirvana songs in the U.S. 2019, by generation
Favorite Nirvana songs in the U.S. 2019, by generation
Most popular Nirvana songs in the United States as of March 2019, by generation
