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Food allergies and food intolerances are a growing public health concern causing higher consumer demand of products that are tailored to meet special dietary requirements. In particular, the global market for gluten-free foods is rocketing. By 2032, the market is projected to be valued at 14 billion U.S. dollars, more than double the 2022 market value. The interest in such foods is closely linked to the prevalence of celiac disease, a chronic digestive disorder where the consumption of gluten triggers an immune reaction which can be harmful to the small intestine. For those with celiac disease, some foods which are high in gluten and should, therefore, be avoided or replaced with gluten-free options include bread, pasta, cereals, and baked goods.
Gluten-free consumers in the U.S.
Consumers in the Generation Z and millennial cohorts were the most likely demographic to be following gluten-free nutrition rules in the United States. According to a recent survey, some 13 percent of Generation Z and 14 percent of millennial respondents were following such a diet. This figure dropped to four percent for baby boomers. Around one-fifth of both gluten and non-gluten consumers occasionally purchase gluten-free foods and products when shopping.
Gluten-free retail figures
Retail sales of all free-from products in the United States amounted to around 14.3 billion U.S. dollars in 2020. This includes products such as gluten-free and lactose-free, among others. This figure is forecast to increase by around four billion U.S. dollars by 2025, suggesting an increased interest in the free-from market. Almost 1,000 new gluten-free food and drink products were recently launched on online marketplaces in the United States recently.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Statista Research Department, Dec 18, 2023
Key insights
- Estimated global gluten-free food market size
- 6.7bn USD
Detailed statistics
Gluten-free food market value worldwide 2022-2032
- Estimated global gluten-free pasta market value
- 1.16bn USD
Detailed statistics
Gluten-free pasta: worldwide market value 2021-2027
- Estimated global gluten-free ready meal market value
- 1.05bn USD
Detailed statistics
Gluten free ready meals: worldwide market value in 2020 & 2027
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Overview
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- Premium Statistic Gluten-free food market value worldwide 2022-2032
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Overview
- Premium Statistic Gluten-free food market value worldwide 2022-2032
Gluten-free food market value worldwide 2022-2032
Global gluten-free food market value from 2022 to 2032 (in billion U.S. dollars)*
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Retail facts
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Frozen food sales in the United States in 2019, by wellness claim
Sales of frozen foods in the United States in 2019, by wellness claim (in million U.S. dollars)
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Consumer behavior
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Diets and nutrition in the U.S. 2024
Diets and nutrition in the U.S. as of June 2024
- Premium Statistic Share of gluten-free consumers in the United States 2022, by gender
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Do you follow gluten-free nutrition rules?
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