With over 1 billion active users, TikTok has quickly grown to become one of the most popular social media platforms in the world. Specializing in short-form video content, TikTok’s algorithm crafts a unique experience for each user based on their likes, interests, and social media patterns. Creators on TikTok have grown to be followed by hundreds of millions of people, and their videos have been seen billions of times by viewers, fans, and followers all around the globe.
Did you think that TikTok is just fun videos, information, and some laughs? For some, it may be. But for some of these influencers and creators, TikTok is a revenue generating machine. From working with brands to create sponsored content to getting paid hundreds of thousands of dollars by TikTok per video, these creators are turning their content into cash. Brands have been working with influencers on TikTok to pay large amounts of money for influencers to create content that shows off their products to their fans and followers, commonly known as influencer marketing.
These creators have found their own unique ways to create a massive following, capturing the attention of viewers with every single video that they post to TikTok.
Check out our list of the top 10 highest-paid influencers on TikTok and rethink the importance of social media.
Who are the highest paid influencers on TikTok?
- Khaby Lame – 162M Followers @Khabane lame – $259,153.01 Per Video
- Charli D’Amelio – 154.1M Followers @charlidamelio – $246,618.83 Per Video
- Mr Beast – 94.9M Followers @mrbeast – $151,773.61 Per Video
- Bella Poarch – 94.1M Followers @bellapoarch– $150,549.95 Per Video
- Addison Rae – 88.8M Followers @addisonre – $142,031.61 Per Video
- Zach King – 82M Followers @zachking – $131,270.44 Per Video
- Kimberly Loaiza – 81M Followers @kimberly.loaiza – $129,665.73 Per Video
- Burak Özdemir – 75.1MFollowers @cznburak – $120,135.86 Per Video
- Will Smith – 74M Followers @willsmith – $118,333.26 Per Video
- Dwayne “The Rock” Johnson – 74.5M Followers @therock – $119,163.54 Per Video
Top 10 Highest TikTok Earners for 2024
Who is the top-paid TikToker? Let’s break down the numbers!
1. Khaby Lame: $259,153.01 Per Video
How much does Khaby Lame make per TikTok video? Coming in first place on our list, the answer is an astonishing $259,153 per video. For larger brand deal projects, this can go all the way up to $750,000 per video.
Khabane’s rise from factory worker to social media superstar exemplifies the transformative power of the internet. His witty, wordless reaction videos on TikTok have captured our hearts and minds. From kids to Boomers, everyone loves his funny and entertaining reactions.
You can’t help but chuckle at the videos that often feature him simplifying overly complicated life hack videos. His silent satirical comedic style is understood universally.
He reminds us of Mr. Bean and Charlie Chaplin’s physical humor, delivering laughs without saying a word. He is involved in several brand campaigns that emphasize community and inclusivity.
@khaby.lame You are very hard to make happy Shaq but in the end it all worked out. @ShaqDieselONeal #pepsipartner ♬ suono originale – Khabane lame
2. Charli D’Amelio: $246,618.83 Per Video
How much does Charli D’Amelio make per TikTok video? Outside of her nation-wide collaborations with brands like Dunkin Donuts, Charli D’Amelio can make as much as $246,618 per TikTok video.
Who doesn’t know Charli D’Amelio? Her dance videos are hugely popular on TikTok. She began posting on TikTok when she was 15 and now she has over 154 M followers on TikTok. Wow, right?
But Charli isn’t all fun and dance. She actively uses her platform and place to speak out against bullying and advocates for mental health awareness.
Now, Charli has expanded her reach beyond social media and is starring in a Hulu docuseries about her life. Her journey highlights her influence both online and offline.
@charlidamelio the best hair care for any dance day using @GarnierUSA fructis hair filler products 💚 this system reverses up to 1 year of damage to smoothness in 1 use #garnierpartner #fructishairfiller ♬ original sound – charli d’amelio
3. Mr Beast: $151,773.61 Per Video
How much does Mr Beast make per TikTok video? With millions of views from fans all over the globe, Mr Beast makes $151,773 per TikTok video he posts. If you can make a simple video of yourself counting to 100,000 go insanely viral, you deserve to be at the top. That’s right, we’re talking about the one and only Mr Beast.
He is one of the pioneers of the modern-day influencer industry. His bizarre stunts, and unbelievable videos are seen around the globe. But there’s so much more to him.
Mr Beast is famous for giving away large sums of money in his videos, which definitely contributes to his viral popularity. He even once gifted an entire house to a child on Halloween. Yes, an entire house!
Despite his carefree persona, MrBeast is committed to environmental causes. He’s the founder of initiatives like #TeamTrees and #TeamSeas, which promote planting trees and ocean clean-up.
Oh and we almost forgot, Mr. Beast is also an entrepreneur with a virtual restaurant brand and don’t forget, he’s only 26.
@mrbeast Rock, paper, eat challenge lol
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4. Bella Poarch : $150,549.95 Per Video
How much does Bella Poarch make per TikTok video? Bealla Poarch has grown to stardom in the past years, amassing tens of millions of followers watching her every move (and video). Now, Bella Poarch makes $150,549 per TikTok video.
Bella’s cute and catchy lip-sync videos practically catapulted her to fame in 2020. Her “M to the B” video was the most viewed on TikTok that year. I couldn’t have enough of it.
Her expressions aren’t just cute; they’re a complete form of entertainment. Her lively personality is felt across the screen. You probably won’t believe it, but Bella had a pretty strict upbringing and often shares stories about her time in the U.S. Navy and challenging experiences with adoption and childhood abuse. Her openness has encouraged many people to speak up about similar challenges.
Now, Bella is releasing her tracks and collaborating with well-known brands like HyperX and Warner Recording.
@bellapoarch @wetnwildbeauty eyeliner ATE✨#wetnwildambassador #breakupproofeyes
5. Addison Rae: $142,031.61 Per Video
How much does Addison Rae make per TikTok? Between her lip-syncing, dancing, and fashion content – Addison Rae makes $142,031 per TikTok video.
Addison’s a versatile dancer who has captivated millions with her trendy dance clips on TikTok. She’s now one of the platform’s top creators.
Beyond TikTok, she’s shown her acting skills in Netflix’s “He’s All That” and has expanded her reach with her own beauty line, proving she’s not just a dancer but a versatile entertainer and entrepreneur.
@addisonre My perfect everyday makeup routine🥛🍓 @ILIA Beauty #iliapartner
6. Zach King: $131,270.44 Per Video
How much does Zach King make per TikTok video? Known for his uber creative videos and VFX (visual effects), Zach King makes $131,270 per TikTok video.
Zach King’s digital magic and illusion videos earn him around $4.7 million annually. With a background in film studies, he captivates viewers by seamlessly blending digital effects into magical short-form videos. His content, which initially became famous through his “magic vines,” continues to push the creative limits of TikTok.
King also uses his platform to teach others about video production, making him both a resource and an entertainer. His educational initiatives and imaginative content inspire others to explore new creative possibilities.
@zachking #ad Even lunchtime is an adventure! Build it your way with #lunchables #ad
7. Kimberly Loaiza – $129,665.73 Per Video
How much does Kimberly Loaiza make per TikTok video? Kimberly Loaiza makes $129,665 per video.
She’s one of the top Latina influencers and has expanded her reach by moving from YouTube to TikTok, engaging a wider audience. Her style mixes everyday home life with spontaneity, making her relatable and engaging.
Loaiza consistently supports social causes and advocates for women’s rights. Her catchy and lively music reflects her cultural roots and strong media presence.
@kimberly.loaiza @Sol Beauty and Care Oficial ✨
8. Burak Özdemir: $120,135.86 Per Video
How much does ChefCZN make per TikTok video? He’s far more than just a cook, he’s also a creator who can bring in $120,135 per TikTok video.
Also known as CznBurak, he is a Turkish chef famous for his cooking videos. In his irresistibly delicious videos, he prepares oversized dishes with a smile directly at the camera.
His charismatic style and unique presentation have made him a social media sensation. Burak leverages his platform to promote Turkish cuisine worldwide and engages in charitable activities, especially within his local community in Turkey.
His entrepreneurial spirit stands out, as he owns multiple restaurants and continues to expand his brand. With a combination of engaging content and strong business acumen, he’s become a global ambassador for Turkish cuisine.
@cznburak Czn Burak Vadi İstanbul Mallda Açıldı❤️
9. Will Smith: $118,333.26 Per Video
How much does Will Smith make per TikTok video? Will Smith makes $118,333 per TikTok video.
Will Smith, or as we once knew him as Fresh Prince of Bell Air, used his film stardom to build audiences on TikTok. He shares glimpses of his personal life and career with relatable, everyday moments. His ability to blend Hollywood charm with a down-to-earth approach makes his content unique and ‘Fresh.’ He loves discussing racial equality and family values to support various social causes.
Smith’s smooth shift from traditional media to digital platforms highlights his adaptability and broad appeal. Because of this, he continues to connect with fans across generations.
@willsmith Day 1 of being a global ambassador for @insta360_official!! They said they’re down for whatever, so what should I shoot next??
10. Dwayne “The Rock” Johnson: $119,163.54 Per Video
How much does Dwanye “The Rock” Johnson make per TikTok video? With a plethora of fitness videos, brand promotions, and creator collabs on his page, Dwayne “The Rock” Johnson makes $119,163 per TikTok video.
From WWE wrestling to singing in “Moana” to acting in “Jumanji,” The Rock does it all.
His larger-than-life persona and charisma are electric and have gained him 74M followers on TikTok. He’s also one of the few actors to successfully establish himself as a fitness influencer.
In his videos, he shares his fitness routines, film projects, and personal milestones. His motivational posts and engaging charisma inspire millions, including myself. The way he blends humor, workout tips, and positivity is simply irresistible.
The Rock is also known for his philanthropic efforts, especially in children’s health, where he supports initiatives like Make-A-Wish and partners with organizations like Project Rock to uplift underserved communities. Could we love him anymore?
He continues to create genuine connections with his followers with his empowering messages that resonate across generations. Plus, by offering a glimpse into his life of fitness, family, and philanthropy, he solidifies his influence beyond wrestling and Hollywood.
@therock The Final Boss wears many hats — and one of them is being your personal deliverer of @Papatui 🧼🧴and all your @target purchases directly to your car 🚘 🩵🤣 Awesome to meet y’all and ENJOY your PAPATUI… And TACO NIGHT 🌮 😋 🤜🏾🤛🏻 These surprises were a lot of FUN. Love ya back, DALLAS 📍🥃 #PAPATUI Available at ALL target stores 🎯🇺🇸 PAPATUI.COM
Why TikTok Influencer Marketing is Critical For Brands
62.3% of the global population are social media users, that’s 5 billion people. Of these users, 92% trust the advice of “people” or “influencers” over brands because influencers offer the social proof we need.
Not just that, businesses see better results with influencer marketing, with an average earning of about $5.78 on every dollar spent.
This massive reach, high ROI, and trusted engagement are why 67% of marketers plan to increase their influencer marketing budgets.
The bottom line: You simply can’t afford to ignore influencer marketing in 2024.
If you’re wondering how to find TikTok influencers, use Glewee and partner with influencers who align perfectly with your brand values and ethos.
TikTok Influencers Turning Fame into Fortune
From micro-influencers to these mega-stars, TikTok is growing, and so are the opportunities for influencers and brands to make serious revenue.
This list proves that if you know how to work (and play on) social media, you can turn it into a steady income stream.
Want to find influencers for your brand? Join Glewee today and find micro-influencers on TikTok, IG, Facebook, and YT. Then, you can create content that speaks to your audience.
