Since launching in 2016, TikTok has rapidly grown in popularity, reaching an estimated 900 million users.
The short-form video hosting service’s popularity isn’t in question. But what demographics does the app appeal to? And is the app really for an exclusively young audience?
We’ll explore these questions and more below:
Contents
- TikTok Demographic Data (Key Statistics)
- TikTok Users By Age
- TikTok Users By Gender
- TikTok Users By Region
- Most Popular TikTok Creators
TikTok Demographic Data (Key Statistics)
- 1 in 4 TikTok users are under 20 years old
- TikTok has more Gen Z users than Instagram
- The majority of TikTok creators are aged 18 to 24
- 53.4% of TikTok users are female
- The UK spends the longest on TikTok each month
- Each of TikTok's top seven earners is27 years old or younger
TikTok Users by Age
The largest proportion (25%) of US TikTok users are 10 to 19 years of age. In fact, 47.4% of TikTok users are under 30.
The share of TikTok users decreases in size as age groups advance. Perhaps unsurprisingly, those aged 50+ make up the smallest share of TikTok users at just 11%.
Here’s a breakdown of TikTok users by age:
| Age Group | Proportion of US TikTok Users |
| 10-19 years | 25% |
| 20-29 years | 22.4% |
| 30-39 years | 21.7% |
| 40-49 years | 20.3% |
| 50+ | 11% |
The social media platform’s appeal to a young audience has taken TikTok above Instagramin terms of popularity among Gen Z users.
Here’s a look at projected Gen Z TikTok users versus Instagram and Snapchat from 2019 to 2025:
| Year | TikTok | Snapchat | |
| 2019 | 19.8 million | 26.1 million | 33.7 million |
| 2020 | 29.5 million | 29.5 million | 38.1 million |
| 2021 | 37.3 million | 37.3 million | 42 million |
| 2022 | 41.4 million | 41.4 million | 44.5 million |
| 2023 | 45 million | 45 million | 47 million |
| 2024 | 48.3 million | 48.3 million | 49.6 million |
| 2025 | 48.8 million | 48.8 million | 49.5 million |
TikTok Users by Gender
As of the latest data (April 2023), the majority of TikTok users are female (53.4%). And 46.6% are male.
Split by age, the single largest group of TikTok users is female 18-24 year-olds (23.8%).
On the other end of the spectrum, male 55+ year-olds are the smallest group (1.7%).
| Age Group | Proportion of TikTok Users | |
| Female | Male | |
| 18-24 years | 20.9% | 17.5% |
| 25-34 years | 17% | 15.5% |
| 35-44 years | 8.1% | 7.5% |
| 45-54 years | 4.3% | 3.7% |
| 55+ years | 3.1% | 2.4% |
Source: DataReportal
TikTok Users by Region
The UK has the single largest TikTok audience by average usage with49 hours and 29 minutes per month.
Here's a breakdown of the top countries by monthly TikTok usage:
| Rank | Country | Average Monthly Time |
| 1 | UK | 49 hours and 29 miniutes |
| 2 | USA | 45 hours and 37 minutes |
| 3 | Mexico | 45 hours and 1 minute |
| 4 | Chile | 42 hours and 55 minutes |
| 5 | Belgium | 42 hours and 20 minutes |
| 6 | Australia | 42 hours and 13 minutes |
| 7 | Vietnam | 41 hours and 14 minutes |
| 8 | Philippines | 40 hours and 46 minutes |
| 9 | Israel | 39 hours and 27 minutes |
| 10 | Malaysia | 38 hours and 49 minutes |
Looking at the average TikTok sessions per user, Israel currently tops the list with 463.4 per month.
That’s closely followed by Belgium with 458.2 per month.
Here are the top 10 countries by average monthly TikTok sessions in full:
| Rank | Country | Average Monthly TikTok Sessions |
| 1 | Israel | 463.4 |
| 2 | Belgium | 458.2 |
| 3 | Norway | 433.9 |
| 4 | Chile | 430.3 |
| 5 | Mexico | 409.5 |
| 6 | Philippines | 408.3 |
| 7 | Poland | 402.2 |
| 8 | Netherlands | 393.7 |
| 9 | Argentina | 392.9 |
| 10 | Croatia | 387.6 |
Source:DataReportal
Most Popular TikTok Creators
Looking at TikTok creator ages, figures are skewed towards a younger demographic.
Young adults (18-24 years) make up over half of the creators (52.83%). While under 18s make up a comparatively low 27.47%.
| Age Group | Proportion of TikTok Creators |
| Under 13s | 8.7% |
| 13-17 years | 18.67% |
| 18-24 years | 52.83% |
| 25-34 years | 15.03% |
| 35-44 years | 2.75% |
| 45-54 years | 1.65% |
| 55+ years | 0.36% |
As of June 2024, Khabane Lame is the most-followed TikTok creator with over 160 million followers.
Charli D’Amelio is the only other creator with upwards of 100 million followers at the time of writing. At 20, she is also the youngest creator to crack the top 10.
Zach King (34) is one of just 3 top 10 creators aged 30 or above
In total, 10 of the top 15 are at least partially American.
| Rank | Creator | TikTok Handle | Age | Nationality | Followers | Likes |
| 1 | Khabane Lame | @khaby.lame | 24 | Senegalese-Italian | 162.5 million | 2.4 billion |
| 2 | Charli D'Amelio | @charlidamelio | 20 | American | 154.5 million | 11.6 billion |
| 3 | Jimmy Donaldson | @mrbeast | 26 | American | 96.2 million | 0.9 billion |
| 4 | Bella Poarch | @bellapoarch | 27 | Filipino-American | 94.1 million | 2.3 billion |
| 5 | Addison Rae | @addisonraee | 23 | American | 88.8 million | 5.8 billion |
| 6 | Zach King | @zachking | 34 | American | 82.1 million | 1.2 billion |
| 7 | Kimberly Loaiza | @kimberly.loaiza | 26 | Mexican | 81.2 million | 5.1 billion |
| 8 | Burak Özdemir | @cznburak | 30 | Turkish | 75 million | 1.5 billion |
| 9 | Dominik Robledo | @domelipa | 22 | Mexican | 74.8 million | 4.7 billion |
| 10 | Will Smith | @willsmith | 55 | American | 74.6 million | 0.55 billion |
| 11 | Dwayne Johnson | @therock | 52 | American | 74.4 million | 0.55 billion |
| 12 | Billie Eilish | @billieeilish | 22 | American | 65.5 million | 0.33 billion |
| 13 | BTS | @bts_official_bighit | 26-31 | South Korean | 65.2 million | 1.4 billion |
| 14 | Jason Derulo | @jasonderulo | 34 | American | 59.4 million | 1.3 billion |
| 15 | Selena Gomez | @selenagomez | 31 | American | 58.4 million | 0.63 billion |
* As of June 12, 2024.
Sisters Charli and Dixie D'Amelio continue to top the TikTok earning charts with a combined estimated annual revenue of $27.5 million.
Each of the top seven TikTok earners are under 30 years old. And the average age is just 23 years old.
All the listed creators are either American (5) or Canadian (2).
| Rank | Creator | TikTok Handle | Age | Nationality | Estimated Annual Earnings |
| 1 | Charli D'Amelio | @charlidamelio | 20 | American | $17.5 million |
| 2 | Dixie D'Amelio | @dixiedamelio | 22 | American | $10 million |
| 3 | Addison Rae | @addisonraee | 23 | American | $8.5 million |
| =4 | Bella Poarch | @bellapoarch | 27 | Filipino-American | $5 million |
| =4 | Josh Richards | @joshrichards | 22 | Canadian | $5 million |
| =6 | Kris Collins | @kallmekris | 27 | Canadian | $4.75 million |
| =6 | Avani Gregg | @avani | 21 | American | $4.75 million |
Sources: weCreate, Social Blade, Forbes, Influencer Marketing Hub
Conclusion
It’s fair to say that TikTok’s global appeal has permeated several age groups and regions.
Nonetheless, there is a clear preference among younger users. And creators are similarly young.
The only question is whether this trend will persist as TikTok continues to gain users in the coming years.
For more TikTok-related data, take a look at these posts: Top TikTok Trends and Important Social Media Trends.
