FAQs
Depending on your ads settings, we may show you personalized ads, which are ads we think you will be interested in based on information we receive. This may include information about your activities on the app or on our advertising partners' websites and apps or in their stores.
How do I use off-TikTok activity for ad targeting? ›
Using off-TikTok activity for ad targeting
- In the TikTok app, tap Profile at the bottom.
- Tap the Menu button at the top.
- Tap Settings and privacy.
- Tap Ads.
- Turn the Using Off-TikTok activity for ad targeting setting on or off.
How do I reset TikTok ads? ›
How to disconnect or reconnect advertisers
- In the TikTok app, tap Profile at the bottom.
- Tap the Menu ☰ button at the top.
- Tap Settings and privacy.
- Tap Ads.
- Tap Disconnect advertisers. If you have data available from advertisers, a list of advertisers you recently interacted with will be displayed.
How does TikTok personalization work? ›
We have a wide variety of content and we want you to discover interesting and relevant videos. That's why we use recommender systems to offer you a personalized experience. These systems suggest content based on your preferences as expressed through interactions on TikTok, such as following an account or liking a post.
What are the best practices for TikTok ads targeting? ›
Best Practices for TikTok Paid Advertising:
The recommended aspect ratios are 9:16, 1:1, and 16:9. Create shorter videos, and keep your ad between 9 and 15 seconds. Make sure all key aspects of the video are within the center of the screen – TikTok has other elements that will appear automatically.
How do I make my TikTok ad go viral? ›
Here are our top 5 tips to get you started and be part of viral TikTok brands.
- Hop on Viral TikTok Trends. Brands using TikTok well are on top of social media trends. ...
- Collaborate with Influencers and Content Creators. ...
- Create Original Content to Grab Attention. ...
- Encourage Interaction. ...
- Use TikTok Tools.
Does TikTok use targeted ads? ›
TikTok Ads Manager supports the following targeting dimensions: If you are advertising an age-restricted product or service, or the content of your ad may not be suitable for younger users, it is especially important to use our targeting options.
How do I get rid of Personalised ads? ›
If you're signed in:
- Select Account Settings.
- Scroll to "Privacy" "Google ad settings" and you'll be sent to My Ad Center.
- Select On or Off, next to "Personalized ads."
- Confirm your selection.
Why is TikTok suddenly full of ads? ›
Companies buy ad space from TikTok for a greater chance to turn app users into consumers. And in turn, the money TikTok gets from these ad companies helps lower the cost of running the social media giant. Your viewership and engagement is why TikTok is free for everyone to use.
Can you see if someone's active on TikTok? ›
When someone is not currently active on TikTok, a relative timestamp of when they were last active is displayed. You'll see this last active status in your Inbox and message threads. Note: TikTok displays activity status for up to 2 days. If someone was last active more than 2 days ago, then no status is displayed.
To hide ads from recent advertisers on TikTok:
- In the TikTok app, tap Profile at the bottom.
- Tap the Menu button at the top.
- Tap Settings and privacy.
- Tap Ads.
- Tap Advertiser settings, then turn each listed advertiser on or off. Was this helpful?
Why are my TikTok ads not converting? ›
Budget Limitations
Running TikTok ads with a meager budget can hinder your campaign's success. TikTok's algorithms thrive on having a sufficient volume of conversions within a specific timeframe to optimize effectively.
How long do TikTok ads last? ›
All video ads on TikTok should be between 5 and 60 seconds. Ads less than 5 seconds and more than 60 seconds will not be approved. If the video is too long or too short, add a new ad to your ad group. Saving changes or editing ad creative will trigger an ad review, which may take up to 24 hours to complete.
What is the attribution setting for TikTok ads? ›
What attribution windows are available?
- Click through attribution: 1 day, 7 day, 14 day, 28day.
- View through attribution: Off, 1 day, 7 day.
- Engaged View-through attribution (Only for app-related campaigns): 1 day, 7 day.
Are ads on TikTok targeted? ›
Targeting on TikTok
There are 3 different targeting options for TikTok paid ads – demographics, interests and behaviours, and device types. Using hashtags, creator interactions allow you to target interactions, interests, consumer level, and B2B level (events/live shows).
How are ads displayed on TikTok? ›
TikTok Image Ads are just what they sound like: still images that include a brand or app name, and text. However, the process of getting them live is a little different as they're only available through the Global App Bundle and Pangle Placements.
How does TikTok algorithm work for ads? ›
TikTok's algorithm works by analyzing thousands of signals by a user to determine what kind of content they most want to see. These signals — things like likes, comments, follows, and how long they spend on a particular video — determine what videos appear on their 'For You' page and in what order.