What is a TikTok Influencer Pricing Tool?
The TikTok pricing calculator enables businesses to calculate content creators’ fees on TikTok. The tool provides a price range for each TikToker considering various performance metrics and other influencing factors. By using the TikTok price calculator, brands can get an idea of how much their preferred influencers can charge and plan their campaign accordingly.
How does the tool work?
The TikTok influencer rate calculator is very easy to use. Simply, type in the TikTok influencer’s username in the search field. Don’t worry about gathering how many followers the creator has or calculating the average video views and ER. Once you enter the account name, the tool automatically fills that information out. Click on the button and a report with the earning estimates will appear on the right.
To get more precise data, click on the expandable section under the “advanced option”. Here, you can specify three things.
- Brand size: Choose your business size from small, medium, and large. Larger companies have bigger marketing budgets, so the price range will shift to the higher fee.
- Content usage: Brands can request content usage rights from influencers so that they can use them for various purposes. For example, they can reuse the creator’s content on other social media or in additional marketing channels such as email campaigns. The company can turn the influencer’s content into paid ads, or display it on its website. In some cases, the brand even gets permission to edit or modify it. All this depends on what agreement is created between the brand and the influencer. The longer and in more diverse ways the brand plans to use it, creators can charge more for their creative content. You may select the length of the content usage between 3 months, 6 months, 1 year, or indefinitely.
- Exclusivity: Companies can stipulate that a content creator exclusively endorses their brand or products within a specific industry or niche for a predetermined time. Since creators can’t promote other brands during the exclusivity period leading to potential loss of income, they will negotiate a higher compensation. Specify how long the exclusivity period lasts: choose between 3, or 6 months, 1 year, and indefinitely.
What are the benefits of using the tool?
Saves time and effort: A TikTok Earnings Calculator spares you the time and effort of manually combing through the TikTok profile of a potential partner and collecting essential data for estimating the creator’s fee.
Helps with budget planning: By relying on an influencer price calculator, you can estimate your campaign budget in advance. It enables better resource allocation and helps you make data-driven decisions about which influencers fit within your budget.
Backs up negotiation: Having an idea of average TikTok influencer prices provides you with an advantage when it comes to negotiation. You’ll be able to hire creators who will bring value for your money.
Reduces risks of over- and underpaying: Content creators expect fair compensation for their jobs. A TikTok price calculator will give you a baseline for payments avoiding the risk of overspending on influencers or not paying a reasonable fee for them.
Facilitates campaign scaling: With a calculator brands can quickly calculate the prices of multiple influencers at once, enabling them to expand their marketing efforts and manage large campaigns.
Provides insights into TikTok’s creator pricing: Businesses can understand TikTokers’ rates and the factors that affect their pricing.
Competitive analysis: Companies can check the pricing ranges of numerous content creators and select those that offer a competitive fee relative to their reach and performance.
Overall, tools help companies plan campaigns and determine what resources they will have to spend on, including TikTok influencer earnings. On top of that, our tool is completely free and accessible to anybody.
Usage examples
Comparing the costs of various influencers based on their follower count.
Many brands prefer working with multiple influencer tiers on one campaign. Back in the day, influencer marketing was about teaming up with influential people with a large audience on social media who then promoted the brand or its products to millions of people. However, things changed. Multiple businesses realized the authenticity of small influencers since they have a closer relationship with their followers. Nowadays, companies work with lower- and upper-tier creators simultaneously in the same campaign to harness the benefits of both groups.
A TikTok sponsorship calculator tool allows companies to calculate the rates of various influencer tiers and adjust their campaigns accordingly. By knowing the estimates of various influencer sizes, they can determine how many lower-tier and how many upper-tier influencers they can afford. After a comparison of influencer rates, the brand may come to the conclusion that their return will be higher if they partner with micro-influencers instead of macro-influencers.
Specifying influencer fees in different regions.
While businesses might be knowledgeable about local TikTok creator prices due to past collaborations or from available industry reports, they still need to inform themselves about influencer fees in other countries.
Expanding campaigns geographically is a huge undertaking in itself. Knowing the costs, effectiveness, and return of a campaign in an unfamiliar location gives brands confidence and a piece of mind. With a TikTok influencer pricing calculator businesses can check diverse TikTok creators and learn about their price ranges. With this knowledge, they can decide to scale their collaborations globally and how to distribute funds.
Influencer marketing rookies can get a realistic idea of expenses.
For many brands influencer marketing isn’t a novelty anymore, yet, there are still businesses that have just started to consider this strategy. Whether they are start-ups that have just entered the market or companies that have been operating for some time, the ratio of costs compared to revenue will be a crucial factor.
A Tiktok pricing calculator will help them understand the pricing range of specific influencer tiers in their industries. This enables them to set realistic expectations and design or modify their campaigns accordingly.
Verification of incoming influencer quotes.
TikTok influencers themselves can contact brands with a collaboration idea. This happens usually if they are genuinely interested in the brand, they are building their portfolio of brand partnerships, or want to increase their income as influencers. Many influencers have media kits and price cards attached to their pitch email. The TikTok Influencer Pricing tool comes in handy to check whether their quoted rates aren’t too high or low.
If the rate is too high, the business can analyze the influencer’s audience and brand fit before responding. Higher prices might be warranted if the creator has already praised the brand's products or services on social media and garnered a lot of interaction. Yet, a deep analysis can reveal that despite the high follower count, the influencer’s engagement, and video views don’t justify a premium fee. If this is the case, the TikTok creator likely bought their followers to create the illusion of popularity on social media.
A lower-than-average price may indicate potential risks as well. Some creators approach any business to earn money, regardless of brand alignment or topic interests. Another reason for a lower quote can be a lack of experience from the influencer’s side.
Either way, a real influencer stays away from boosting their audience with suspicious methods and focuses on posting content that engages their audience.
Benchmarking various influencers to each other.
During your influencer search, you must evaluate numerous metrics, such as reach, how many views TikTok creators’ videos generate, the types of engagement their content produced, the engagement rate, follower growth, audience quality, demographics, etc. After identifying multiple influencers, you have to compare their performance to each other. Lastly, you must make sure that they align with your budget.
It takes time to count the number of likes, comments, views and shares their content generates and you may calculate a reach from their follower size. However, it is a lot of guesswork to figure out how much they will charge, and an influencer’s rate can be as crucial in decision-making as views and ER.
The TikTok Earnings Calculator provides you with a price estimate that helps you pick the best TikTok creators who fit within your budget. In addition to the rates, the tool displays their follower count, average video views, and engagement rate. So you can benchmark influencers not only against their fees but also on other metrics.
How do influencers establish their rates?
TikTok content creators determine their prices depending on quantitative data and qualitative elements, industry standards, experience, and additional considerations.
Quantitative metrics that influence their fees include:
- Follower count,
- Engagement rate,
- Average video views,
- Video completion rate,
- View-to-follower ratio,
Qualitative components include:
- Content quality and complexity,
- Brand and audience alignment,
- Content type,
- Niche expertise,
- Posting frequency.
Apart from these, they may also consider:
- The social media platform,
- Industry benchmarks,
- Track record and experience,
- Seasonal happenings and trends,
- The campaign’s scope and length,
- Content usage rights and exclusivity,
- Geographical location.
