As a real estate agent, you need to be constantly staying top of mind with your clients and potential clients. Have you ever logged onto Facebook and noticed that someone in your network just listed their home with another agent? This is one of the most challenging feelings in real estate. One of the main contributors to this is not everyone in your database knows you are in real estate. In fact, in marketing, there is a rule that people need to hear your message 7 times before they start to see you as a service provider. Therefore, if you have only had a few conversations with the person that listed with someone else, then chances are, they don’t even know you are in real estate.
In this real estate agent training podcast, you will learn how you can start using the rule of 7 to market yourself as a real estate agent.
Podcast Transcript:
[00:00:00] Hello and welcome to Rev Real Estate School. The podcast with quick tips and actionable advice to help you sell more real estate in today's world. And now your host Michael Montgomery.
[00:00:11] Hello and welcome back to Rev Real Estate School I'm your host Michael Montgomery. Today we're talking about the rule of seven and how this applies to the real estate industry.
[00:00:22] Have any of you ever gone on to the MLS and noticed that's one of your previous buyers just listed their home with somebody else or one of your acquaintance is not necessarily close friends but one of your acquaintances posts on Instagram or Facebook that they just listed their home and all you can think about is why didn't they list with you not only why didn't they list with you but why did they even give you a call give you a shot at the listing. It just seems so absurd to us because we're in our industry and we're thinking about real estate all day how are these people not thinking about us. This is a very common problem for those that are newer in the industry or less than say three years in the industry because a lot of the people within your database within your sphere people that you know don't necessarily know you're in real estate even though you've told them. So what does all this mean?
[00:01:12] This comes down to the rule of seven the rule of seven is a marketing concept that was developed actually in the 1930s and it goes like this the prospect needs to hear your service offering or your advertisem*nt at least seven times before they start to recognize you or take action on what it is you're advertising for. So this has a lot of parallels into the real estate industry. If you're newer in the real estate industry potentially you got your license. You're super excited you went and texted all your friends and family you posted on social media you're trying to post as much as you can. Yet you still see the odd acquaintance or somebody in your life that has listed with somebody else and didn't even give you a shot at the listing or even worse you're at a party and they look at you and they say What is it you do again. These sort of questions can be so challenging for us in real estate because we're always trying to tiptoe around that line of We don't want to be too invasive into people's lives. We don't want to annoy them but we still want them to know that we're in real estate. This is how we end up doing business is when our sphere of influence and people that know like and trust us actually give us a call when it comes time to listening. But how do we do this and make sure that people are reminded that we are in the industry while not being annoying.
[00:02:31] This is one of the biggest struggles that a lot of times and newer real estate agents. I say three years but even up to five years can struggle with because we don't want to annoy our database. Well here's the truth of it. People need to hear about you being in real estate minimum seven times before it even registers on their radar. That you're in real estate. So if you are newer in the industry and you did a big social media post or even if you're posting once in a while but they're not seeing all your posts or if you called all your database once a year potentially even after two three four years those people that you're sure they're going to use you don't even know you're in real estate. So this comes back to the rule of seven. We always have to be in front of people and our message has to be clear and we have to be delivering it in places that our prospects will be.
[00:03:26] So how can we start putting the rule of 7 into place so that those people in our lives are not going and listening with other realtors because those realtors have more mind space than you do?
[00:03:37] Let's talk about how we can get our message across. One of the easiest ways that we can start communicating with people and getting in front of people is of course social media. But we have to be doing it on a consistent basis. We also have to be choosing channels where our prospects and our sphere of influence hang out. So if they're not on a certain channel and it doesn't make as much sense to dedicate resources resources being money and time towards that channel if they're not hanging out there what I'd recommend is really zero in on one two maybe even three channels of social media maybe that's Facebook, Instagram, and LinkedIn, or Facebook, Instagram maybe you're doing YouTube videos. Focus on two or three channels where you know people will be and start producing content. So start producing content on your website so you can drive people from social media from the videos to your Web site to learn more from there. You need to get email sign ups. You need to start building your email list. Chances are you know you need to build your email list but it just seems like such a daunting task to go ask for e-mail addresses and to hunt down everyone's email addresses so potentially you haven't started. I know that's one thing that stopped me was I just thought this this seems like too much work and instead why don't I just call my database run I just text my database. Well if you're not leveraging email lists then you're not getting in front of as many people as you possibly can. You just are able to hit more people more often through email. So if you're embracing social media if you're adding content and you're also building your email list. Then you're off to a great start.
[00:05:14] And like we said in other episodes if you're just saying yes more you're going to events and you're seeing more people and then you're also following up with these people phone text email whatever that might be. These are all opportunities for people to see that you are in real estate. The more we sit at home and watch Netflix the less chances that we have to actually start connecting with people and letting them know we're in real estate. And now that you know the rule of seven people need to hear and see your message seven times before it even starts to register to them that you're in real estate. You can look them directly in the eye shake their hand and say you are in real estate and you would love to help them out and they will forget in five minutes. You have to do that seven times and the more channels that you can use the more different directions that you can end up hitting people in. So that is social media email in-person text phone start thinking of real estate this way that we have to be in front of people consistently. And if you want them to even know you're in real estate from the start the first time you meet somebody whether you're new in the industry or if you've been in the industry for years and years and you just meet somebody for the first time and let them know you're in real estate they still have to hear that seven more times before they understand that you actually are in real estate and there's nothing better than hearing this from a prospect, "Hey it's so nice to meet you. I see your ads and your signs all over the place. I feel like I already know you." This is the power of marketing. You're creating connection even before they know you. This is the power of the rule of seven. Keep it in mind as you move forward with your real estate career. No matter if you're new or experienced this is a very important concept in marketing as a whole. Thank you so much for listening this episode. Remember if you want to connect if you have any questions feel free to reach out to me on Instagram @the.michael.montgomery and you can always download all our free guides videos and more information at revrealestateschool.comThank you so much.
[00:07:14] And I'll see you in the next lesson this episode of Rev Real estate school has come to a close. Thank you for tuning in. We'll see you back here for the next lesson.
Sources:
https://www.krusecontrolinc.com/rule-of-7-how-social-media-crushes-old-school-marketing/
https://www.thebalancesmb.com/how-to-use-the-rule-of-7-to-radically-grow-your-business-4037683
