The rise of women in entrepreneurial roles in India (2024)

Amidst the global surge in startups, India is emerging as a powerhouse of entrepreneurial endeavors, with a significant contribution from women entrepreneurs. This transformation in India's startup landscape highlights the resilience and determination of women who are reshaping the narrative of entrepreneurship in the country.

India's startup ecosystem, currently ranked as the third-largest globally, is witnessing an unprecedented boom, with women entrepreneurs playing a pivotal role in this surge. Overcoming numerous challenges and seizing opportunities, these women are not only navigating the entrepreneurial landscape but also instigating profound changes within it.

A report from India's Startup Ecosystem Report (WISER) underscores the remarkable rise of women-led startups, marking a substantial increase over the past five years. This surge is indicative of a significant shift from a mere 10 percent of startups being led by female founders in 2017 to a notable 18 percent in recent years. This growth is a testament to the increased education among women, improved access to capital, and supportive government policies fostering an environment conducive to women's entrepreneurship.

The impact of women entrepreneurs on the economy is substantial, with their ventures generating employment opportunities for millions of individuals in the country. Ventures led by women employ over 27 million individuals, contributing significantly to economic growth and job creation. According to Bain and Co, there are approximately 15.7 million women-run enterprises in India, constituting 22 percent of the overall entrepreneurial landscape, a figure that has the potential to rise to 30 million with further support and encouragement.

Moreover, women entrepreneurs serve as catalysts for innovation and diversity, bringing fresh perspectives and problem-solving approaches to the table. Their willingness to engage in networking and mentorship fosters inclusive communities that embrace women in entrepreneurship.

Tina Mittal, Director, Nova Formworks.

Women entrepreneurs are making strides across various sectors, including technology, personal care, food and beverage, fashion, and even real estate. The real estate sector in India has long been dominated by men, with women traditionally playing limited roles, mainly in administrative or support positions. However, in recent years, there has been a noticeable increase in the number of women entrepreneurs making their mark in this male-dominated industry. Prominent names such as Reeza Sebastian Karimpanal, Manju Yagnik, Kanika Gupta Shori, and Nirupa Shankar are leading the way in real estate, showcasing the breadth of opportunities available for women in this sector.

However, despite the progress made, women entrepreneurs in India face numerous challenges, including biased perceptions, limited access to funding and networks, and the struggle to balance family responsibilities with entrepreneurial pursuits. The advancement of women in terms of seniority and tenure does not always progress at the same pace as men, indicating the need for continued efforts to address gender disparities.

Looking ahead, women's participation in the workforce holds the potential to significantly accelerate India's economic development. Achieving gender equality in entrepreneurship requires concerted efforts from all stakeholders to create an environment that fosters inclusivity and equal opportunities for women.

In a nutshell, the rise of women in entrepreneurial roles in India represents not just economic progress but also societal transformation. Their innovative endeavours, coupled with unwavering determination, are reshaping the entrepreneurial landscape and paving the way for a more equitable future. As women continue to defy odds and break barriers, their journey towards empowerment serves as an inspiration for generations to come.

The writer is Director, Nova Formworks.

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