TikTok is no longer solely an app for the younger generation to show off their choreographed dance routines to whatever catchy song is topping the charts.
Nope. TikTok has well and truly evolved into the most popular social media platform in the world, hosting a wide range of opportunities for content creators and marketers alike.
Whether you're looking to gain a following so you can work with brands for sponsored content, or you're looking to sell your products online, TikTok can do it all.
In this article, we're going to show you some of the best TikTok niches and how you can take your TikTok content to the next level.
What is a TikTok niche?
A TikTok niche is a specific area of interest that helps creators produce content that resonates with a particular audience. It's when you focus on a subsection of a larger market, for example, if you choose to create content about food, focusing on vegetarian food content could be your niche.
With so many creators on TikTok, finding your niche is super important. Everyone's fighting for views and virality, so by choosing a specific niche you increase your chances of being discovered on the app and open yourself up to a wider audience.
TikTok may seem like an overly-saturated app, but by focusing on your niche you can create unique, valuable content that will resonate with a specific audience.
Why choose a TikTok niche
Choosing a TikTok niche can help you stand out and build a loyal following. By building a following of people who actually search for and value your content, you'll in turn have a more engaging community, boosting overall awareness of your account.
The TikTok algorithm favors accounts who have their sh*t together. That means when you choose to stick with a niche on TikTok, your content is more likely to be shown to users interested in that niche, leading to faster growth.
Niche content also has a higher chance of going viral within specific communities since it speaks directly to a concentrated group of people.
Your account will have improved brand recognition by sticking to a certain type of content. A well-defined niche can make it easier to collaborate with other creators and brands who are in similar TikTok niches to you.
So, now that we know just how valuable having a niche is, it's time to find the right niche for you.
Let's jump in!
How to choose the right TikTok niche
When deciding what TikTok niche will be best suited for you, there are a few things to consider. After all, there's no point choosing something just because you think it's a popular and profitable niche.
Pick something you actually enjoy. Remember, when you enjoy something it doesn't feel like work!
Here are our 5 steps for choosing a TikTok niche that's right for you!
Know your passions and personal interests
What do you love to do in your spare time? Use your genuine passions and hobbies as inspiration for picking your TikTok niche.
If you choose something that you don't have a genuine passion for, it's highly unlikely that you'll have the motivation to stick with creating content and maintaining a regular posting schedule.
Choose a TikTok niche that will get you excited to create content. Consider your skills and knowledge and think about ways you can provide value to others through your content.
Identify your target audience
Who are the people you want to reach? Consider their age, gender, location, interests, and pain points.
What issues can you solve or needs can you fulfill for your audience via your content? Your TikTok niche should align with these needs. You can use this data to drive your content forward and give you inspiration for video ideas.
If your content niche is fitness and your target audience is people looking to stay fit but are tight on time, you could create quick but effective workout routines that can be done anywhere, not just at the gym.
If you're using TikTok to sell your products, create content that shows your product in use. For example, if you want to promote your private-label coffee company, show how you make your coffee in your everyday morning routine.
Analyze your competitors
Spend time on the app looking at other creators or brand owners to see what kind of content they create, how frequently they post, and the hashtags they include in their bio or video descriptions.
Evaluate the level of competition within your chosen TikTok niche and the potential for growth. Identify gaps in the market and take advantage of any areas you notice your competitors are lacking in.
Tools like TikTok analytics can provide valuable insights such as tracking what people are saying about your competitors on social media. This can help you find ways to fill gaps or address any pain points.
Research niches and hashtags
Research popular TikTok niches and hashtags that others use on some of the most popular TikTok niches.
If you want to reach a broad audience, using the correct and relevant hashtags will mean the right people will see your videos. You can use hashtag research tools to discover popular hashtags in your TikTok niche.
Don't be scared to experiment with different hashtags to determine which ones gain traction and perform the best for you over time. It's all about trial and error!
Evaluate market demand
To help you decide once and for all on your TikTok niche, search for certain topics to see how often they're searched or discussed on TikTok. Tools like TikTok’s Discover page or third-party analytics tools can help with this.
Keep an eye out for niches where the audience are highly engaged, frequently commenting, sharing, and liking. Having an engaged audience and active followers is crucial for success.
Top TikTok niches in 2024
Now that we've walked you through all the options to monetize your TikTok, there's nothing left but to choose your TikTok niche!
To help you out, we've created a list of some of the best niches for TikTok, just for you. Let's dive into our top 10 favorites.
Food
One of the most popular TikTok niches is–yep, you've guessed it–food.
Surely it's not all that surprising - everyone needs and loves food, and there are a ton of opportunities for content creation. Choosing the food niche is the easy part, but picking your sub-niche is a lil more tricky.
Popular food sub-niches include food challenges, cooking hacks, cooking techniques, meal prep ideas, food reviews, and more.
If you pick something like meal prep ideas, consider who your target audience is. Is your target audience those who work full-time jobs, lead busy lifestyles, and struggle to fit in the time to cook every evening?
If so, this information will influence the type of meals you create for TikTok. For example, your main content focus would be making quick and easy meals to cook in under 20 minutes.
Ensure you stay on top of trends, such as the 'Lazy Girl Dinner' trend, and use these hashtags to get more views on your videos.
Travel
There are so many different ways to create your content for this particular niche.
Travel TikTok offers the audience an escape, be it to a tropical beach in the Maldives, or an adventure in Iceland. Wherever in the world you are — you can create travel content.
Some popular styles of videos are destination recommendations along with things to do/see, places to eat, and hidden gems. If you love to travel, this could be the perfect niche for you to cash in on.
Sometimes all it takes is an aesthetic video of the view while on your travels to get your videos to go viral!
By leveraging trends, popular sounds, and hashtags like #TravelTok, you can increase your visibility and grow your following, while also opening doors to brand partnerships, sponsored trips, and other monetization opportunities.
Product reviews
Filming product reviews on TikTok is a popular niche in today's ultra-consumerist world. As a product reviewer, you can focus on specific items, from tech gadgets and beauty products to home essentials.
TikTok's bite-sized video format allows you to show the key features of products quickly and to the point. By offering honest and unbiased reviews, you can establish yourself as a reliable voice in your chosen product category.
This authenticity is crucial as it builds credibility with your audience, making them more likely to trust your recommendations. By specializing in a specific type of product, you can attract a dedicated audience with shared interests.
Book recs
#BookTok is a hugely popular niche on TikTok with 35.5 million videos associated with the hashtag.
If you're a bookworm by nature, this niche could be the perfect one for you. The BookTok hashtag is a highly active and engaged community where creators review and recommend books to other avid readers.
Maybe you love to read books on self-improvement, or perhaps you prefer to read non-fiction. Whichever genre you choose, there's a community there for you to cater for!
Some BookTok creators even create their own book clubs–once they've established a following that is–where they, along with their followers, read and discuss books together.
Complete and utter wholesomeness if you ask us.
Workout and fitness
The workout and fitness niche on TikTok is another incredibly popular space on the app.
It's extremely popular because of its short–yet engaging–video content that offers quick and effective workout routines, fitness tips, and motivational stories, appealing to a wide audience looking for accessible health and wellness information.
A sub-niche to focus on could be at-home workout routines, HIIT workouts, yoga routines, and effective workouts in 30 minutes. You could also branch into the health side, giving meal prep ideas and healthy snacks on the go.
Dancing
Ah, the dancing routines. This is how TikTok first burst onto the scene, and the dancing and choreography niche hasn't gone anywhere. You either love it or you hate it — but there's no denying the potential the dance niche still holds on TikTok.
If you've got the moves, this may be one worth dipping your toes into.
Time to grab those dancing shoes!
Fashion content
Every day, new fashion trends come and go, and sometimes it's hard to keep up! The fashion niche on TikTok is one that'll never leave you short on content ideas. From offering styling advice, fashion inspiration for the seasons, or outfits fit for the workplace, the options are endless.
Other types of fashion content that are growing in popularity include thrift shopping, sustainable shopping recs, and how to upcycle your old clothes.
One of the most popular types of fashion content at the moment is 'hauls'. This is where you show the items you've bought and include a try-on so other people can see the quality and how the garments fit, before buying it themselves.
Beauty and skincare
The beauty and skincare niche is still booming on TikTok. Try offering makeup tutorials, product reviews, and beauty hacks that appeal to an audience eager to stay on top of the latest TikTok trends and the next best product.
Beauty and skincare reviews are helpful for your audience who might be hesitant to spend their hard-earned money on a particular product without knowing how well it'll perform. This is where you step in!
Reviewing trending skincare and beauty products is not only helpful to your target audience, but it also makes you visible to brands who could reach out to you to review their products or show how you would use them in your routine.
If you have your own private label skincare brand, it's the perfect opportunity to showcase your amazing products and sell them to your followers!
By focusing on delivering valuable, relatable, and visually appealing content, you can carve out a strong presence in the beauty and skincare niche on TikTok, building a community of engaged followers and exploring various monetization avenues.
Lifestyle and wellness
Supliful is your best bet if you’d like to sell and promote private label health supplements for your lifestyle and wellness TikTok niche.
You can cater to diverse nutritional needs, from multivitamins to overall health boosters. Supliful enables you to design unique supplement labels and packaging, ensuring your products resonate with your brand identity.
You can then use TikTok to market your supplements as a part of your everyday wellness routine. Include them alongside your healthy eating tips to feel your best, or as part of your self-care day routine.
Gaming
Gaming is a great option as a faceless TikTok niche. Not everyone loves showing off their faces online, and that's totally cool too. To take advantage of the gaming niche on TikTok, first and foremost you need gaming skills, duh!
If you love gaming, why not make a few dollars out of it by uploading videos of you in gameplay, or by sharing hacks for certain games. The gaming niche has a highly engaged audience, so there's the potential to gain traction quickly and build a loyal audience.
Faceless TikTok niches
Faceless TikTok niches can be applied to most niches, thankfully. So, if you're not a fan of showing your face on camera, don't stress! There are so many ways you can still create engaging content without showing who you are.
From gaming niches to a sports niche, faceless TikToks aren't going to stop you from having success.
How to monetize your TikTok niche
When monetizing your TikTok niches, you have a couple of different ways to make a few bucks off your content.
TikTok users have the opportunity to turn creating engaging content into their full-time job. How awesome does that sound?!
Here are some of the best ways you can turn your TikTok niche into a money-making business venture.
Join the TikTok Creator Rewards Program
Join the TikTok Creator Rewards Program, formerly The Creativity Program, which was formerly known as the TikTok Creator Fund. Confusing, we know!
The program favors TikTok accounts that produce unique and good-quality content over accounts with more videos of lesser quality. It takes into consideration the engagement and play time of your videos. Note that the videos need to be longer than 1 minute in length.
The best news though? The TikTok Creator Rewards Program is a huge improvement in how the platform pays creators, with up to 20 times more in earnings than the Creator Fund.
Instead of creating a pool of money from which payments come out, earnings are based on views and other engagement metrics.
To be eligible, you must be at least 18 years of age, have 10,000 authentic followers, a minimum of 100,000 video views in the last 30 days, and have a personal account that abides by TikTok's community guidelines.
If you tick all these boxes, then congrats! You can apply for the program.
Sponsored posts and brand partnerships
Forming relationships with brands and working with companies as a content creator can be very profitable. There are several ways to make an income via sponsored posts and ads.
- Influencer marketing. As your following grows, brands may reach out to you for collaborations. You can create sponsored posts, where you promote a brand’s product or service in your content. Only work with brands you truly love, your followers will spot insincerity a mile away.
- Direct outreach. Don’t wait for brands to find you. Reach out to brands that align with your niche and audience. The best way to be found is by putting yourself out there!
- Sponsored hashtags and challenges. Participate in or create sponsored challenges and hashtags to promote brands. Be the first one to start a new trend!
If you're a brand looking to sell merchandise or products, you can also use these methods and reach out to influencers who resonate with your brand and could be a good fit for your company.
Explore hashtags related to your TikTok niche to find creators who have a strong presence in your niche and will be a good match for your brand.
Collaborating with influencers allows you to tap into a whole new market with the potential to maximize sales and brand awareness.
Affiliate marketing
Affiliate programs give brands the power to use the niche targeting power of influencer marketing with minimal financial risk. It also allows creators to monetize their followings and add a passive revenue stream.
Affiliate marketing is essentially an agreement between a creator and a brand where the creator agrees to promote the brand's product via their own social media platform. Every time a sale is made through the creator's promoted link, they get paid a commission. Yep, it's that easy.
You can share affiliate links in your bio, on your stories, or through TikTok's shopping features.
You should integrate the products you're promoting naturally into your content via product reviews, unboxings, or tutorials. No one likes to feel like they're being told what to buy!
Selling merchandise and products
One of the best ways to monetize your TikTok niche is to create and sell your own branded merchandise, such as clothing, accessories, or digital products. You can promote these items directly on your TikTok account.
Some popular items sold on TikTok include things like digital products, such as eBooks, online courses, or printable daily planners.
If selling physical products, make sure you have a link to your online store included in your bio and that it's clearly visible and easily accessible to everyone who sees your videos or visits your page.
TikTok Shop
The TikTok Shop was first launched in the US in 2023 and has since become arguably one of the best TikTok niches. Why? Because the earning potential is endless, that's why!
If you're thinking about starting a business but don't have money coming out of your ears, we got you!
The spotlight right now is all on TikTok Shop. TikTok has 170 million users in the US alone. Wow! Just think of the selling potential!
What is TikTok Shop?
TikTok Shop allows brand owners to easily dive into the ecommerce world and experience huge success with minimal effort.
TikTok Shop is like having your very own online store all within the TikTok app.
Selling your products through TikTok has the potential to be a very profitable business venture if done right. TikTok Shop is a particularly popular niche on TikTok for business owners looking for new ways to market and sell their products.
It's not just for vendors, but also caters to creators, allowing you to sell products directly on the app.
Offering tools like shoppable videos and Live Shopping, TikTok Shop streamlines the shopping experience, making it easier than ever for potential customers to shop your products.
Maybe you're an established entrepreneur looking for new ways to leverage social media platforms to boost awareness of your supplement brand, or you're a creator looking for easy ways to increase your income.
There's no doubt TikTok has become the go-to for discovering new products, and now marketers can cash in on it by being a part of the search results and offering easy-to-shop options, especially for the younger audience.
We'll show you how to make it big on TikTok Shop, and trust us, you'll want to know all the ins and outs!
How to promote products on TikTok Shop
First things first, you'll need to sign up for TikTok Shop–obviously!
You can do this by visiting the TikTok Seller Center, you might have to provide some deets such as business info, tax files, yadda, yadda, yadda...
Once set up, you can integrate all of the products you want to sell via your TikTok, and before you know if you'll be getting sales left, right, and center!
You should also make use of the TikTok Affiliate Program. This gives you the opportunity to connect with influencers in your niche on TikTok and work with them to promote your products.
The benefits of the affiliate program include increased traffic to your shop, boosted brand awareness, and an increase in sales. Now who wouldn't want to take advantage of that?!
How Supliful can help
Whether you're new to ecommerce or a seasoned expert, Supliful offers a comprehensive range of resources to help you create a compelling brand.
So in case you've been living under a rock, here’s the low-down–we provide top-notch products and help you create and market your very own brand, with none of the stress and hassle that comes with starting a business.
We can help with online sales, and assist you in building your brand and finding your place in the industry.
Let Supliful be your go-to on your journey to success with the TikTok Shop Affiliate Network. Supliful can help you brand and market products using your own brand identity. You can promote them with your affiliate networks on TikTok Shop.
It doesn't matter if you're just starting out in ecommerce, or if you're already a pro. Whether you want to sell private-label supplements, skincare products, or private label coffee, Supliful has got you covered.
But don't just take our word for it. We're not one of the most highly-rated dropshipping companies for no reason! *flips hair*
Our advice for success
- Consistency is key! Asking how often you should post on TikTok doesn't have a definitive answer. Instead, focus on posting content regularly if you want to keep your audience engaged. Engage with your audience and respond to comments to create a community around your content.
- Use hashtags strategically, research and use only relevant hashtags to increase visibility. More hashtags ≠ more views.
- Collaborate with other TikTok creators in your niche to expand your reach.
- Analyze your metrics by using TikTok analytics to track your performance and refine your strategy.
- Experiment with the different kinds of content you can post and your editing style, such as time-lapse videos, POVs, transitions, etc.
Final thoughts
Before choosing from our list of best TikTok niches you'll need to understand your own personal interests and goals, identify who you're making content for, and how you can use your skills and interests to provide valuable content in the TikTok world.
Carve out a successful space on TikTok by focusing on trends, experimenting with your creativity, and prioritizing having an engaging following. Remember, the main keys to success are consistency, engagement, and reviewing your progress on a regular basis.
If you want to grow, you need to frequently refine your strategy and be open to making changes when things aren't working.
The list of TikTok niches we provided have a balance between popularity and competency. In any case, selecting the right TikTok niche is just the first step. Next, you must create quality content tailored to your audience on a consistent posting schedule.
Mastering your TikTok niche isn't going to be a walk in the park. Like all good things, it will take time.
Why delay any longer?
