Big Tech Companies’ Reportages
How Amazon’s relentless pursuit of growth transformed the way we shop
12 min read · Mar 24, 2023
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Amazon was founded in 1994 by Jeff Bezos as an online bookstore. Bezos, who had previously worked on Wall Street, saw an opportunity in the growing popularity of the internet and its potential to disrupt traditional retail.
At its launch, Amazon sold books exclusively online, with a selection of over one million titles. The company quickly gained a following among book enthusiasts for its wide selection, competitive prices, and user-friendly website.
Amazon’s success as an online bookstore allowed the company to expand into other product categories, including music, movies, and electronics. In 1999, Amazon went public, raising $54 million in its initial public offering.
Despite its rapid growth, Amazon initially struggled to turn a profit, investing heavily in infrastructure and marketing. However, the company’s focus on customer service and convenience, including its “one-click” ordering system and fast shipping options, helped…
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