If you're managing the social media pages for a business or other type of organization, it can be helpful if you don't have to pull all the weight on your own. By enlisting other marketing professionals or colleagues to share their stories on your business page, you can get the word out about your business in different ways and potentially reach different people. When you make a person an "admin" of your page, he is able to act as a representative of the page and assist in any administrative duties. Adding an individual as an admin is easy if you know the common pitfalls.
Facebook Profile
The person you're trying to add as an admin for your Facebook page must have a Facebook account, whether it is a personal profile or a business account. Facebook pages are their own entities, and people who administer them are not necessarily visible to people who like the page. If you've entered someone's email address into the "Start typing a name or email" section of the Manage Admins screen located in the Edit Profile section of your page, Facebook will not register that person unless he is already a Facebook member.
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Liking the Page
Another source of your problem may be that the person you want to add as an administrator hasn't yet liked the page. For someone to be an admin, he has to like the page first. Just ask the person to navigate to your page and click the "Like" button near the top of the page; then go back and try to add him as an admin.
Final Steps
Once you've entered either the person's Facebook name or email address into the "Start typing a name or email" box in the Manage Admin screen, you have a few more things to do to make sure the person is added as an admin. After you've selected the person and his name appears in the "Start typing a name or email box," click "Save Changes" at the bottom of the screen. This initiates a pop-up window that asks you to confirm your changes. According to Facebook, this keeps your page secure.
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Another Way
If you know someone has already liked your page, there's one other way to add him as an administrator. This may come in handy if you can't remember the exact profile name or email address of the person you want to add. From your page, click the "like this" link under the number of people who like your page in the left column. This opens a box that shows the people who like your page. Scroll until you find the person you seek or click "See More" near the bottom to see more names. When you find the person you're looking for, click "Make Admin" next to his name and then click "Save Changes" when you're directed to the next page.
