From the biggest musicians and movie stars to makeup gurus, the modern internet is full of influencers living their best lives, showing off their latest brand collab, or flashing a discount code. But how many of these influencers are actually legit? And whose sponsors should have invested in a new domain name instead? We took a look at the top 25 biggest influencers with the highest percentage of fake followers.
| Rank | Influencer & Instagram Handle | Category | No Instagram Followers | Engagement rate % | % of suspicious accounts | % of fake followers |
|---|---|---|---|---|---|---|
| 1 | Kylie Jenner @kyliejenner | Fashion, Beauty, Modeling | 223.5M | 3.5% | 28.50% | 40% |
| 2 | Kendall Jenner@kendalljenner | Modelling, Fashion, Lifestyle | 157.6M | 3.58% | 27.20% | 37% |
| 3 | Blake Lively @blakelively | Film | 28.3M | 7.55% | 27% | 37% |
| 4 | Justin Bieber @justinbieber | Music | 168.7M | 0.37% | 26.90% | 37% |
| 5 | Rihanna @badgirlriri | Music, Beauty | 92.8M | 1.75% | 26.20% | 36% |
| 6 | Zayn Malik@zayn | Music | 39.8M | 6.56% | 26.10% | 35% |
| 7 | Kim Kardashian West @kimkardashian | Family, Fashion, Lifestyle | 212.3M | 1.32% | 25.60% | 34% |
| 8 | LeBron James @kingjames | Sport | 81.7M | 1.70% | 25.20% | 34% |
| 9 | Kourtney Kardashian @kourtneykardash | Lifestyle | 115M | 1.14% | 25.10% | 34% |
| 10 | Bad Bunny @badbunnypr | Music | 31.7M | 8.90% | 25% | 33% |
| 11 | Champagne Papi @champagnepapi | Music | 77.6M | 1.77% | 24.80% | 33% |
| 12 | Addison Rae @addisonraee | Beauty, Lifestyle | 37.1M | 7.28% | 24.50% | 32% |
| 13 | Gigi Hadid @gigihadid | Modelling, Lifestyle | 65M | 5.53% | 23.90% | 31% |
| 14 | Tom Holland @tomholland2013 | Film | 43M | 13.64% | 23.90% | 31% |
| 15 | Ursula Corbero @ursololita | Film, Modelling | 20.9M | 13.21% | 23.50% | 31% |
| 16 | Neymar Jr @neymarjr | Sport | 148.1M | 1.19% | 23.40% | 31% |
| 17 | Kylian Mbappe @k.mbappe | Sport | 48.9M | 3.92% | 23.40% | 31% |
| 18 | Travis Scott @travisscott | Music | 38.4M | 6.97% | 23.30% | 30% |
| 19 | Zlatan Ibrahimovic@iamzlatanibrahimovic | Sport | 47M | 1.99% | 22.60% | 29% |
| 20 | Paulo Dybala@paulodybala | Sport | 41.3M | 3.36% | 22.50% | 29% |
| 21 | Cardi B@iamcardib | Music | 86.8M | 1.95% | 21.60% | 28% |
| 22 | Madelaine Petsch@madelame | Film | 23.8M | 11.27% | 21.40% | 27% |
| 23 | Beyonce@beyonce | Music, Fashion | 170.5M | 1.50% | 21.30% | 27% |
| 24 | Conor McGregor@thenotoriousmma | Fitness | 39.6M | 2.50% | 21.20% | 27% |
| 25 | Ariana Grande@arianagrande | Music | 228.9M | 2.47% | 21% | 27% |
Methodology
We ran social audits using Hype Auditor and weighted the results against the number of their Instagram followers to reveal the percentage of fake followers.
Full data on the top 50 fake influencers can be available upon request.
