The 7 Types of Advertising & How They Are Helping Businesses (2024)

Introduction

Are you considering taking an advertising and marketing course in India but aren’t sure about the prospects in the field? Well, you can stop worrying because advertising and marketing is an up-and-coming field in India & you’ll have your choice of career options once you finish your diploma in advertising and marketing from one of the top colleges in India.

Importance of Advertising

Brands use various methods and advertising strategies to market themselves. Despite the type of advertising strategy used, the sole purpose of advertising remains the same— reaching a wider customer base and creating brand awareness. An advertising and marketing course in India at a top college in India will help you understand the different types of advertising and how to utilise them to create an effective marketing strategy.

Let us take a quick look at the seven main types of advertising you’ll be learning about in your diploma in advertising and marketing course at Bennett University.

What are the Types of Advertising You’ll Learn at Bennett?

Social Media Advertising

Brands use social media platforms like Facebook, Instagram, LinkedIn and Twitter to communicate with customers and promote their products. With the emergence of digital marketing, it has quickly become one of the most sought advertising strategies. Your one-year diploma course in advertising and marketing will help you learn how you can harness social media platforms for a successful marketing strategy.

Paid Search Advertising

In this form of advertising, the advertisers bid on specific keywords, and the search engine pops relevant ads whenever a user enters a query with those keywords at the top of the results page. With paid search advertising, the advertiser has to pay for the ad only if someone clicks on the link to follow through. An advertising and marketing course in one of the top colleges in India will help you understand the technicalities of paid search advertising and how it helps a brand grow.

Print Advertising

Print advertising is perhaps one of the oldest forms of marketing. As digital marketing practices gain more popularity, the scope of print advertising has significantly shrunk. However, it remains one of the most effective forms of advertising. A diploma course in advertising and marketing from one of the top universities in Delhi will help you understand how to utilise the print media to create an effective marketing strategy.

Broadcast Advertising

Broadcast advertising utilises mass-media platforms such as TV channels and radio stations to connect with potential customers and share information about the brand and its products. A well-structured marketing strategy can utilise these platforms to reach out to a large customer base and engage them because, unlike social media platforms, viewers do not have the option to skip these ads.

Out-of-Home Advertising

This type of advertising refers to any ads that people may encounter while they are, as the name suggests, outside their homes. It includes billboard ads, digital signage, ads in sporting complexes, stadiums, and more. Although expensive, it is an effective strategy, and brands have used this medium creatively to develop advertisem*nts that connect with the people and convert to sales. Developing a marketing strategy using out-of-home advertising is complicated since people mostly notice them fleetingly, seeing how they are placed and positioned.

Mobile Advertising

With the time people spend on their mobile devices, it is unsurprising that brands are now developing ads, especially for mobile devices. Investing in an effective marketing strategy utilising mobile advertising can turn great returns for the brand. Therefore, the advertising and digital marketing course module at Bennett University also focuses on how you can make the best out of this type of advertisings.

Direct Mail Advertising

Advertisers send messages to a targeted set of customers via letters, subscriptions, sales letters, or emails. Although it is not a widely used form of advertisem*nt, it can be harnessed to create a successful marketing campaign. The scope for direct mail advertising is vast and slowly gaining momentum amongst brands. Bennett University’s diploma course in advertising and marketing teaches you how visually arresting and creative direct mails can direct sales for brands.

What Does Bennett University Offer You?

Advertising and marketing specialists are always highly sought after since every organisation utilises one or more forms of advertising for their brands and products. With your diploma from one of the best private universities in India, you’ll be ready to take on the advertising world!

Bennett University offers a one-year diploma course in advertising and marketing. The course module is curated to educate and prepare you for a successful career in advertising. It will also help to develop soft and technical skills that will help you excel in your chosen field.

Conclusion

Opportunities in marketing and advertising are vast and endless if you have the right skills and credentials. Bennett University offers a wide range of programmes that prepare and help you achieve goals and aspirations. After completing of diploma course in advertising and marketing at Bennett University, you’ll be able to pursue a career that fulfils your passion while ensuring outstanding employment opportunities.