The 4 Pitfalls of Proptech & How to Avoid Them (2024)

The 4 Pitfalls of Proptech & How to Avoid Them (1)

Whether you’re a developer or a property manager, you’re ready to take advantage of the benefits proptech can offer you. But if you’re planning to invest in proptech solutions such as a building entry system, you’ll need to do your homework to find the right solution for your needs.

Proptech has saved time and money for millions of developers and property managers worldwide. But you know that adding anything to your building always comes with certain considerations.

Failing to consider your budget, your building’s infrastructure, and future developments can lead to a poor return on your investment. So, here are four key pitfalls of proptech to avoid when investing in a new solution.

The four most common proptech pitfalls are:

  1. Choosing a proptech solution that isn’t user friendly
  2. Investing in proptech that your building’s existing wiring can’t support
  3. Forgetting to keep an eye on the future
  4. Failing to properly assess your installer and proptech provider

1. Choosing a proptech solution that isn’t user friendly

A thoughtfully designed, user-focused solution with a simple registration process will increase resident adoption. If it takes too long to learn, residents (and staff) will be less likely to use it, and your investment could be largely wasted.

Ask your provider for buildings in your area where their product is installed and check it out yourself. Property staff and residents who love a proptech product will tell you — and they’ll surely tell you if they don’t. It’s a win-win.

Watch how ButterflyMX improves the resident experience:

2. Investing in proptech that your building’s existing wiring can’t support

One of the biggest — and most common — mistakes is investing in proptech that your building’s current wiring cannot support. If you’re retrofitting an existing building, check your system’s requirements and confirm that your wiring can support the necessary data bandwidth.

For new developments, consider fiber optic cables. Fiber optics may seem expensive compared to other options, but they carry higher loads of data with less energy consumption. And with more internet-connected devices going online every day, you’ll be thankful you made the investment.

Without the wiring to support the necessary data transfer, your proptech investment probably won’t perform as intended. What’s more, improving internet connectivity can help building owners increase rent and revenue.

3. Forgetting to keep an eye on the future

With 5G and WiFi 6 right around the corner, you may not need to upgrade your building’s wiring. Instead, installing repeaters within your property may be enough to boost the signal and achieve the results you’re seeking.

Remember that the reason for adding any amenity is to improve tenant satisfaction, operational efficiency, or both to positively impact NOI. However, if the upfront or ongoing investment is too large, it may not make fiscal sense to invest in an otherwise desirable amenity.

4. Assessing your installer and proptech provider

Proptech is a relatively new field, and many traditional installers and integrators in the industry are still catching up. And there’s nothing worse than committing to a proptech investment only for it to go south because of an inexperienced installer.

The wrong installer can:

  • Damage the hardware
  • Overcomplicate the installation, resulting in unnecessary costs
  • Charge for unnecessary services
  • Miss deadlines

Now that you know an inefficient installer is one of the most common pitfalls of proptech, let’s lay out some strategies that will help you determine if a certain installer is right for you.

5 questions to ask your proptech installer & provider:

  1. How long does the installation process usually take?
  2. How many people are typically involved in the installation process?
  3. Can your building’s infrastructure support new technologies?
  4. How many wiring touchpoints or connections are required for the system?
  5. What are the ongoing maintenance costs?

1. How long does the installation process usually take?

Regardless of your budget, the right proptech must meet your deadlines. New developments have strict timetables that need to be followed, and retrofits can quickly become installation nightmares. So, develop new properties with your desired technology in mind to save days or weeks of unforeseen changes.

Ask your proptech provider for references, particularly for buildings that have a similar size, location, or date of construction. This way, you can get a sense of how long the installation will take and how much it will cost.

Your property is a multi-million dollar asset. So don’t let one of the most common pitfalls of proptech stop that asset from producing returns because of missed deadlines or Certificate of Occupancy delays.

2. How many people are typically involved in the installation process?

Answer: one.

The best proptech solutions are designed so that one person can install them on top of existing building infrastructure or with few modifications.

3. Can your building’s infrastructure support new technologies?

Many new property technologies require either additional power, bandwidth, or both. Before you purchase new real estate technology, make sure your current infrastructure can support it. Familiarize yourself with the system’s wiring diagram and confirm that it’s compatible with your building.

The 4 Pitfalls of Proptech & How to Avoid Them (2)

4. How many wiring touchpoints or connections are required for the system?

Let’s use property access technology as an example. Soon, you’ll be able to easily install access points at each door you want to control. These access points will run on battery power and connect wirelessly to your building’s internet, sending a signal to smart locks to open doors. But until then, you’ll have to do some planning, because adding these access points can be time-consuming and expensive.

Once you’ve determined which doors need to be locked, you’ll need to consider your system hardware’s wiring requirements: Can it be powered over Ethernet (PoE) or does it require a dedicated power source? Is this power source AC or DC? This can make the difference between building inspectors coming to visit or not.

5. What are the ongoing maintenance costs?

After purchase, your system will need additional maintenance. Some proptech solutions have high maintenance costs, some have low maintenance costs, and some have none (well, sort of).

High maintenance costs are common with providers that sell several pieces of hardware. In the same way your smartphone becomes obsolete as software requirements change, proptech hardware gets old, too. It can also cost a lot to update your systems if someone needs to enter the premises.

Low maintenance providers are typically those that sell you little to no hardware and remotely transmit their software updates to improve functionality and security. You might have to pay a small fee to a low-maintenance provider, but remote software updates ensure that your systems are always up to date without any of the hassles of an in-person installer.

But what about providers that claim no maintenance costs? Unfortunately, you’ll pay for that in the form of hardware and software that quickly becomes obsolete. Technology changes fast, and if you purchase solutions that don’t adapt, you’ll have to make regular investments to stay current.

Takeaways

If you’re here learning about the pitfalls of proptech, then you already know the benefits far outweigh any complications that might arise during installation or maintenance. With these tips and tricks, you’ll be able to get your proptech up and running in no time. You’ll also enhance the lives of property staff and guests sooner.

For a more in-depth discussion about making sure your proptech investment pays off, check out our free guide below.

The 4 Pitfalls of Proptech & How to Avoid Them (2024)

FAQs

The 4 Pitfalls of Proptech & How to Avoid Them? ›

But while proptech enables properties and their facilities to be more efficiently operated and managed, such as through automated systems, the use of technology in the property space also comes with various legal risks and considerations, including cyber security, privacy, intellectual property and liability issues.

What are the challenges of PropTech? ›

Key Challenges in Adopting Proptech:
  • Resistance to Change. One of the most significant barriers to Proptech adoption is the resistance to change within the real estate sector. ...
  • Integration Issues. ...
  • Data Security and Privacy Concerns. ...
  • High Initial Costs. ...
  • Lack of Technical Expertise.
Jul 26, 2024

What are the disadvantages of PropTech? ›

But while proptech enables properties and their facilities to be more efficiently operated and managed, such as through automated systems, the use of technology in the property space also comes with various legal risks and considerations, including cyber security, privacy, intellectual property and liability issues.

What does PropTech mean? ›

PropTech (property technology) is the use of information technology (IT) to help individuals and companies research, buy, sell and manage real estate. Similar to the way FinTech focuses on the use of technology in finance, PropTech uses digital innovation to address the needs of the property industry.

What falls under PropTech? ›

Examples of proptech technology can be real estate platforms like Zillow, Zoopla, and Airbnb, as well as property management platforms, like Buildium and Appfolio, for running residential (both single-home and multifamily buildings), office, and retail properties.

What is the strategy of PropTech? ›

PropTech refers to the application of technology to the real estate industry. As such it encompasses all of the technology tools that real estate professionals, their clients, and other industry stakeholders use to facilitate the research, analysis, buying, selling, marketing and management of property.

What is the impact of PropTech? ›

Improved Transparency and Risk Management:

With the aid of PropTech, investors can now access comprehensive data and analytics, facilitating better risk assessment and management.

What is the forecast for PropTech? ›

The global PropTech market size was valued at USD 33.57 billion in 2023 and is projected to grow from USD 36.55 billion in 2024 to USD 89.93 billion by 2032, exhibiting a CAGR of 11.9% during the forecast period (2024-2032).

What are the disadvantages of risk? ›

On the other hand , taking risks can also lead to negative consequences such as financial loss, failure, and disappointment. In such cases the human element is what becomes important. One must consider how one would react to such outcomes and circ*mstances and decide on whether or not to take a risk .

What are the disadvantages of proprietary components? ›

Proprietary protocols are often restrictive, only allowing customers to install components from the same company due to compatibility issues. Additionally, any repairs must be done with associates from that company. This can lead to severely limited flexibility, high costs and suboptimal components.

Is Airbnb a proptech? ›

Airbnb is fairly one of the largest publicly traded proptech companies and proptech platforms in the entire world. Airbnb functions as a short-rentals platform for travelers and homeowners.

What are the benefits of proptech? ›

Key benefits of proptech real estate

Automation of routine tasks, streamlined workflows, and efficient communication through real estate proptech platforms significantly reduce the time and effort associated with property management.

Who invests in proptech? ›

Legacy Capital Ventures invests in property development (industrial, warehousing, multifamily, etc.) and companies representing construction & ConTech, proptech, and logistics. The company's property development portfolio includes 25 items, representing residential, industrial, and self-storage properties.

What are the risks of proptech? ›

However, integrating proptech into your existing systems and processes can also pose significant risks, such as security breaches, compatibility issues, regulatory compliance, and operational disruption.

What are the segments of proptech? ›

For now, PropTech consists of three major segments and these include smart homes, sharing real estate and real estate FinTech (financial technology).

What is the difference between ConTech and proptech? ›

PropTech is associated with the real estate industry most of the time and it includes the construction industry as well. ConTech, however, aids the processes involved in the construction industry alone.

What are the challenges of pervasive technology? ›

Pervasive Computing contains other different challenges like: assessment systems for Pervasive Computing applications, development cycle issues, social collaboration, user interface and engagement, emerging issues, cost and limitations of hardware and software.

What are the problems in tech industry? ›

However, tech companies still have challenges, like a shortage of IT talent, compliance regulations, and budget constraints, which are roadblocks to their business growth. Building a remote team outside your country is a solution to address the challenges facing the tech industry.

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