THE 3 Cs OF TRUST - Cultural Synergies (2024)

Cultural Intelligence

February 3, 2020

I want you think about how we build trust? Specifically, as a global leader, when you may be working across different cultures, how do we build trust as a general rule?
I believe there are three key things to building trust, and they are competence, character, and consistency. The three C’s, are broadly important as not only do you need to build trust with your teams, you also need to build trust with your suppliers, your stakeholders, your investors and your community.
As a global leader, people trust you due to your competence. Competence is the first C. Because you are in a senior leadership role, you automatically get a degree of trust. For example, if you were to go to a doctor, we have a level of trust with a doctor because they are a doctor, and we probably see their certificates on the wall. Same thing applies when we go and see an accountant or a lawyer. We have a degree of trust with them even though we may not have dealt with them before. We trust them due to their competence and their position. So you automatically get a certain level of trust because of your competence.
The second C is based around character. Character is about how you actually demonstrate the values? For example, do you demonstrate integrity, humility, courage, fairness, respect, inclusion and wisdom? How are you demonstrating these things, and are they part of your character? Because that’s what people see, and this is demonstrated in your behaviours.
I love the quote by Oliver Wendell Holmes, who said, ‘what you are speaks so loudly that I hear not what you say.’ In other words, your behaviour is really demonstrating your character.
The third C is around consistency. Are you consistent in what you are doing? Can people trust you because they know, that’s how you are, and it’s consistent? Because that helps build trust.
Let me use a very brief example about being on time. My bookkeeper, that I’ve worked with now for a number of years, is always on time. Always. So, recently when she was late, I said to her, ‘Wow, that’s quite unusual, and it was inconsistent.’ True to form, something had occurred with her children, and it required her to be late for the meeting. I have a high level of trust in her because of a level of consistency, her character that she’s demonstrated, and of course the fact that she’s qualified for that.
As a global leader, I invite you to reflect on how you are coming across in terms of your competence, your character, and your consistency? How are you building trust? Not only with your team, but with each other? How are you building trust in your community? What are some of the things you need to be doing to build trust with different aspects of your business?

THE 3 Cs OF TRUST - Cultural Synergies (2024)

FAQs

THE 3 Cs OF TRUST - Cultural Synergies? ›

Sweeney calls these factors the “3 C's” of trust: Competence, character, and caring. First and foremost, to be trusted, leaders must be viewed by their soldiers as competent.

What are the 3 C's of culture? ›

In order to create good company culture, there are three key elements that must be considered: communication, collaboration and community. By understanding and implementing The Three Cs of Company Culture, you can ensure that you are fostering an environment of respect, compassion and inclusivity.

What are the 3 C's of trust? ›

I believe there are three key things to building trust, and they are competence, character, and consistency. The three C's, are broadly important as not only do you need to build trust with your teams, you also need to build trust with your suppliers, your stakeholders, your investors and your community.

What are the three facets of trust? ›

The 3 Pillars of Trust: Ability, Integrity and Benevolence
  • Ability. The pillar of ability refers to our professional competence to fulfil the core task of executive leadership: delivering results. ...
  • Integrity. The second pillar of integrity refers to the extent to which we 'walk the talk'. ...
  • Benevolence.
Nov 10, 2020

What are the three factors of trust? ›

In our experience, trust has three core drivers: authenticity, logic, and empathy. People tend to trust you when they believe they are interacting with the real you (authenticity), when they have faith in your judgment and competence (logic), and when they feel that you care about them (empathy).

What is 3 C's concept? ›

The 3 Cs of Brand Development: Customer, Company, and Competitors. There is only a handful of useful texts on strategy.

What does the 3 C's represent? ›

We are all innately curious, compassionate, and courageous, but we must cultivate these values — the 3Cs — as daily habits to foster the independent thinking, free expression, and constructive communication that will enable our society to reach its full potential.

What are the 3 parts of the trust model? ›

Knowing this, we can discuss what needs to be in place before the trustor is willing to be vulnerable, take the risk, and trust someone else. Mayer et al. (1995) found that there are three elements that must be in place before trust exists. They are ability, integrity, and benevolence.

What are the three C's? ›

Communication, collaboration, coordination: The 3 Cs guiding successful cross-functional teams. It takes a wide variety of skills, perspectives, and expertise to build a next-generation product.

What are the three layers of trust? ›

The Three Elements of Trust
  • Positive Relationships. Trust is in part based on the extent to which a leader is able to create positive relationships with other people and groups. ...
  • Good Judgement/Expertise. ...
  • Consistency.
Feb 5, 2019

What are the three dimensions of trust? ›

Trust is three-dimensional. You build trust with others by giving them repeated experience over time in three dimensions: character, competence, and connection.

What are the three essential elements of a trust? ›

Trust Elements

There are three basic elements to a trust: a trustee, one or more beneficiaries, and the trust property. The person who creates the trust, who places the property into trust, is called the settlor (also sometimes trustor, grantor or donor).

What are the three C's of credibility? ›

The 3 C's of Credibility are compassion, confidence, and competence. By making certain your intended audience feels those three come through, you open their minds to actually hearing – and believing – what you have to say.

What are the three C's of trust in a relationship? ›

Sweeney calls these factors the “3 C's” of trust: Competence, character, and caring.

What are the four C's of trust? ›

There are 4 elements that create trust: competence, caring, commitment, consistency.

What are the 3 primary types of trusts? ›

Understanding the 3 Primary Classes of Trusts
  • Revocable Trusts. A revocable trust can be altered–or even terminated–at any time during the trustor's (person establishing the trust) lifetime. ...
  • Irrevocable Trusts. ...
  • Testamentary Trusts.
Jan 20, 2021

What are the 3 major components of culture? ›

The complex whole of culture can be broken down into three categories: what we make, what we do, and what we think. The boundaries separating these categories are somewhat artificial because so much of cultural life involves all of these things at once.

What does the three C's stand for? ›

In credit the three C's stand for character, capacity and capital. Typically, these factors of credit are used to determine the creditworthiness of a business or an individual before giving them loan.

What are the 3C culture and communication? ›

The 3 C's are Culture, Consistency, and Communication. Let's take a quick look at these three focuses and how they impact the success of your organization as a whole. Culture - I have been in many meetings, too many to count actually, and most of them have been productive.

What are the three 3 characteristics of culture? ›

Generally, the main characteristics of culture are the beliefs, behaviors, material objects, and values shared by a group of people. Culture includes beliefs, behaviors, and material objects shared by a society.

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