The 2022 Pinterest Rich List — Who Earns The Most on Pinterest? (2024)

See which Pinterest influencers make the most money from sponsored pins with the 2022 Pinterest Rich List 💰

Pinterest is a great place to find inspiration for different niches. Its greatest strength is that it’s visual first. People can create, pin and share images and videos of interest to them and add them to dedicated boards. This makes Pinterest a powerful network for brands planning their influencer marketing.

So, this year, with the launch of Pinterest Scheduling on Hopper HQ, we’ve rounded up the highest-earning pinfluencers on the platform. We see women dominate the leaderboard, taking up ALL TOP 10 SPOTS for the highest-earning influencers on Pinterest in 2022.

And, in honour of Hopper HQ launching scheduling for TikTok, have a look at the highest earning TikTok creators and find out how much top Instagram influencers earn.

Let’s dive in!

🤑 The 2022 Pinterest Rich List 🤑

1. Joy Cho

🫂 15.2 million followers
👀 2.8 million monthly views

Joy Cho is Pinterest’s biggest star. She is the founder and creative director of Oh Joy. Joy Cho has over 70 boards with different topics ranging from homeware, design, fashion, beauty, cooking, and travel.

Her board titled “Oh Joy for Target” is a good example of brands using influencer marketing on Pinterest.

2. Poppytalk

🫂 10.4 million followers
👀 1.5 million monthly views

Poppytalk was founded by Jan Halvarson. It is a lifestyle and design blog and creative studio featuring DIYs, decor, crafts, nutrition and wellness.

3. Maryann Rizzo

🫂 9 million followers
👀 613k monthly views

4. Jane Wang

🫂 7.7 million followers

In her Pinterest bio, Jane Wang identifies herself as a “chinstrap penguin from Antarctica”. One thing we do know about Jane is that she is the mother of Pinterest’s CEO and co-founder Ben Silbermann. Her pins and boards cover interests ranging from design, home goods, fashion, architecture, art and food.

5. HonestlyWTF

🫂 7.1 million followers
👀 10 million monthly views

HonestlyWTF is a lifestyle blog that curates stories covering fashion, art, travel, interior design and DIY. Their Pinterest page is curated by Erica Chan Coffman, the co-founder and executive editor at HonestlyWTF.

6. Bonnie Tsang

🫂 7 million followers

Los Angeles photographer Bonnie Tsang is a visual artist and mom of two. Named as one of the “Top 30 Pinterest Curators to Follow” by Time Magazine, her boards and pins reflect her unique vision of lifestyle and photography.

7. Evelyn

🫂 6.7 million followers

Evelyn has an eye for vivid colours and images. She pins her ideas across a variety of boards ranging from travel, art, nature and animals.

8. Pejper/Anna Karin

🫂 6.7 million followers
👀 22.2k monthly views

Pejper, founded by Anna Karin, is a Swedish lifestyle blog and green web agency that helps gardeners and creators grow online.

9. Veanad/ Danaë Vokolos

🫂 5.1 million followers
👀 monthly views

Danaë Vokolos founded veanad in 2011 in hopes of discovering her aesthetic sensibilities. Today veanad is one of the top-followed accounts on Pinterest with over 5.1 million followers. Veanad’s boards illustrate the viability of high-end craft and design.

10. Christine Martinez Loya

🫂 5 million followers
👀 27.6k monthly views

Author of The Complete Idiot’s Guide to Pinterest Marketing and former interior designer, Christine Martinez Loya shares ideas across multiple boards from DIY projects and interior design to inspirational quotes and fashion looks.

And there you have it! It’s easy to see the appeal of Pinterest for brands and influencers alike. The modern-day collage platform offers a digital space to share little pieces of yourself with your followers via virtual pins and boards — minus the glue.

Check out the full 2022 Pinterest Rich List here – featuring the highest-earning Pinterest stars.

You might also like:
– The 2022 Instagram Rich List
– The 2022 TikTok Rich List

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FAQs

The 2022 Pinterest Rich List — Who Earns The Most on Pinterest? ›

1. Joy Cho / Oh Joy! Joy Cho is clearly Pinterest's mega-star. She has collated quite a few boards on topics relating to homeware, design, fashion, beauty, cooking, and travel.

Read On ›

Who is the highest earner on Pinterest? ›

1. Joy Cho / Oh Joy! Joy Cho is clearly Pinterest's mega-star. She has collated quite a few boards on topics relating to homeware, design, fashion, beauty, cooking, and travel.

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Who has the most followers on Pinterest 2022? ›

With over 15 million followers, Joy Cho, aka Oh Joy!, is the most popular person on Pinterest. This top Pinterest influencer curates one of the platform's top Pinterest boards, “Recipes,” which has 6.57 million followers.

What are rich pins on Pinterest? ›

Rich Pins are Pins that automatically sync information from your site. You can identify rich Pins by the extra information above and below the image when you click into the Pin. If something changes on the original site, the rich Pin periodically updates to reflect that change.

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Who to make money on Pinterest? ›

The method that makes the most money often depends on your niche and audience engagement, but a combination of these strategies generally yields the best results.

Pinterest Creator Fund. ...
Pinterest Affiliate Content. ...
Brand Partnerships. ...
Sell Digital or Physical Products. ...
Monetizing Your Blog. ...
Selling Your Physical Products.

Aug 5, 2024

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How many followers do you need on Pinterest to get paid? ›

Most users don't know it, but it's never about the followers on Pinterest. You can have a few followers on the platform and still earn with affiliate programs. It depends on the strategy you choose to generate revenue from this platform.

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Who is mostly on Pinterest? ›

Pinterest's Largest Audience is Women

It's the same in the United States. There are 58.9 million female Pinterest users in the States and 32.6 million male users. Overall, 69.4% of global Pinterest users are female.

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Does Pinterest pay you for pins? ›

Will Pinterest pay me directly? Pinterest does not facilitate payment for monetisation programmes such as product tagging, affiliate links or brand partnerships. For those programmes, you'll organise payment terms and logistics directly with your brand or affiliate partners.

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What is the most pinned thing on Pinterest? ›

DIY and Crafts

DIY and crafts have always been popular categories on Pinterest with over 19 billion pins and 444 million boards dedicated to this category, and is expected to continue to grow in 2023.

How to enable rich pins on Pinterest 2024? ›

How to enable Rich Pins

Install the Yoast SEO Plugin. The Yoast SEO plugin is AMAZING. ...
Validate your Rich Pins. Next, we're going to validate them! ...
Apply. After you validate your Rich Pins, all you have to do is click Apply Now.

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Can you get paid for being famous on Pinterest? ›

Your influence could open opportunities to join an affiliate program, where you can earn a commission for promoting products featured in pins. Once you're an affiliate, you can use the product tagging feature of Pinterest to add personalized affiliate links to pins.

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What is the average income of Pinterest users? ›

Pinterest usage reach in the United States 2021, by household income. As of February 2021, 21 percent of respondents in the United States who were using Pinterest said that they earned 30,000 U.S. dollars or less. A further share of 40 percent stated that their household income was over 75 thousand U.S. dollars.

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How to make passive income on Pinterest? ›

9 Pinterest affiliate marketing tips to earn passive income

Know the rules.
Create several pins per post.
Schedule pins in advance.
Enable rich pins.
Pin to group boards.
Optimize for SEO.
Build an email list through Pinterest.
Analyze pin performance.

More items...

Get More Info Here ›

Who is the biggest influencer on Pinterest? ›

Joy Cho is Pinterest's biggest star. She is the founder and creative director of Oh Joy. Joy Cho has over 70 boards with different topics ranging from homeware, design, fashion, beauty, cooking, and travel. Her board titled “Oh Joy for Target” is a good example of brands using influencer marketing on Pinterest.

Who owns most of Pinterest stock? ›

Largest shareholders include Vanguard Group Inc, Austin Private Wealth, LLC, BlackRock Inc., Elliott Investment Management L.P., Fmr Llc, Norges Bank, Wellington Management Group Llp, VTSMX - Vanguard Total Stock Market Index Fund Investor Shares, Price T Rowe Associates Inc /md/, and VIMSX - Vanguard Mid-Cap Index ...

What is the salary level of Pinterest? ›

Average Pinterest hourly pay ranges from approximately $25.92 per hour for Ambassador to $112 per hour for Salesforce Developer. Salary information comes from 1,358 data points collected directly from employees, users, and past and present job advertisem*nts on Indeed in the past 36 months.

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