With over 1.4 billion active users, Instagram is one of the most popular social media platforms in the world. With so many people active on Instagram, influencers and celebrities can easily reach millions of eyeballs with a single post. Influencers partner with brands to create branded posts in photo and video form to sell new products, increase brand awareness, and drive new engagement to a brand’s social media page, more commonly known as influencer marketing.
Almost every large and up-and-coming brand has worked with influencers in some capacity, or have intentions to do so in 2024. Brands that have smaller budgets typically work with micro-to-mid-size influencers (25K-500K followers). Whereas larger corporations collaborate with celebrities and mega-influencers to bring the highest level of reach to their product or service.
If you have a large enough budget to reach billions of eyeballs through Instagram, then working with an array of celebrities and mega-influencers is your best bet. No amount of smaller influencer collaborations can have the brand recognition impact that a mega celebrity has.
Let’s get into the list of the top highest paid influencers on Instagram in 2024.
Who are the highest paid influencers on Instagram?
The list below outlines the top 20 highest paid influencers on Instagram, based on their estimated earnings per branded post to their Instagram feed.
- Cristiano Ronaldo – 632M Followers @cristiano – $3,234,000 Per Post
- Lionel Messi – 500M Followers @leomessi – $2,597,000 Per Post
- Selena Gomez – 429M Followers @selenagomez – $2,558,000 Per Post
- Kylie Jenner – 400M Followers@kyliejenner $2,386,000 Per Post
- Dwanye Johnson – 397M Followers @therock $2,326,000 Per Post
- Ariana Grande – 380M Followers @arianagrande $2,264,000 Per Post
- Kim Kardashian – 394M Followers @kimkardashian $2,176,000 Per Post
- Beyonce Knowles – 320M Followers @beyonce $1,899,000 Per Post
- Khloe Kardashian – 310M Followers @khloekardashian $1,866,000 Per Post
- Justin Bieber – 293M Followers @justinbieber $1,763,000 Per Post
- Kendall Jenner – 294M Followers @kendalljenner – $1,758,000 Per Post
- Taylor Swift – 282M Followers @taylorswift – $1,611,000 Per Post
- Jennifer Lopez – 253M Followers @jlo – $1,497,000 Per Post
- Virat Kohli – 266M Followers @virat.kohli – $1,384,000 Per Post
- Nicki Minaj – 229M Followers @nickiminaj – $1,344,000 Per Post
- Kourtney Kardashian – 224M Followers @kourtneykardashian – $1,343,000 Per Post
- Miley Cyrus – 217M Followers @mileycyrus – $1,276,000 Per Post
- Katy Perry – 207M Followers @katyperry – $1,220,000 Per Post
- Neymar da Silva – 219M Followers @neymarjr – $1,141,000 Per Post
- Kevin Hart – 180M Followers @kevinhart4real – $1,071,000 Per Post
1. Cristiano Ronaldo – $3,234,000 Per Post
How much does Cristiano Ronaldo make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $3.2 million per branded Instagram feed post. As a globally renowned football player, requires little introduction given his immense popularity. For those unfamiliar with the sports scene, Ronaldo is a forward on the Portuguese team. Renowned not only for his exceptional skills on the field but also for his prowess in brand endorsem*nts, he stands out as the ideal celebrity for sports brands.
Unlike some celebrities who casually mention a brand without investing much effort in their promotion, Ronaldo takes his endorsem*nts seriously. A noteworthy example is his promotion of Clear shampoo, where he not only featured the product but also delivered a compelling caption, showcasing his dedication to endorsing products with genuine enthusiasm
View this post on Instagram
2. Lionel Messi – $2,597,000 Per Post
How much does Lionel Messi make per Instagram post? Coming in second place on our list, the answer is an estimated $2.6 million per branded Instagram feed post. Messi is an Argentine professional footballer of global acclaim. Undoubtedly one of the most celebrated footballers in history, Messi showcases his remarkable talents as a forward for both Argentina’s national team and the esteemed Spanish club, Barcelona. He has recently moved to Miami to play for Inter Miami
Beyond his prowess on the field, Messi has ventured into diverse brand endorsem*nts, extending beyond the realms of sports and fitness. An illustrative instance of his commercial affiliations is his collaboration with the food brand Lay’s, exemplifying his versatility in promotional ventures.
3. Selena Gomez – $2,558,000 Per Post
How much does Selena Gomez make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $2.6 million per branded Instagram feed post. As a renowned Spanish singer and actress, Selena commands an extensive global fan base. Boasting a substantial following on Instagram, she has consistently ranked among the platform’s most popular figures for several years. Gomez defies the notion that celebrities struggle to attain high engagement rates, maintaining an impressive average of 1.41% on her Instagram posts.
Her influence extends beyond the realms of music and acting, frequently lending her support to various fashion, lifestyle, and beauty brands. With over 9 million likes on her photo promoting RareBeauty , Selena Gomez brings international fame to any product she promotes.
View this post on Instagram
4. Kylie Jenner – $2,386,000 Per Post
How much does Kylie Jenner make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $2.4 million per branded Instagram feed post. Kylie Jenner is the owner of the beauty brand Kylie Cosmetics, and is one of the most influential people in the beauty industry today. She is a part of the Jenner-Kardashian family who has grown their fame through their TV show “Keeping Up With The Kardashians”.
Kylie is known by members of the Gen-Z generation all over the world and is known for being able to take brands from small beginnings to international stardom. With millions of likes per post, people are still keeping up with Kylie and her every post, all across the globe.
5. Dwanye “The Rock” Johnson – $2,326,000 Per Post
How much does Dwayne Johnson make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $2.4 million per branded Instagram feed post. Dwayne, widely recognized as “The Rock,” has transitioned from his roots as a wrestler in the WWE to become a prominent Hollywood actor. Renowned for his formidable physique, he predominantly appears in action movies, making him an ideal influencer for health and fitness brands.
From static images in his feed to engaging videos promoting companies that Dwayne Johnson is partnered with, all of his brand deals are full of energy and taste. Check out one of his campaigns with Teremana here:
6. Ariana Grande – $2,264,000 Per Post
How much does Ariana Grande make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $2.2 million per branded Instagram feed post. Ariana Grande, rose from her beginnings on Nickelodeon’s “Victorious” to become a global pop sensation with a distinctive four-octave soprano vocal range. Beyond her musical success, she has become a significant influencer, leveraging her massive social media following on platforms like Instagram and Twitter. Affectionately known as “Arianators,” her fans engage with her online presence, and she seamlessly extends her influence into fashion, beauty, and lifestyle collaborations. Grande’s journey as an influencer exemplifies the modern celebrity, blending music stardom with strategic brand partnerships and shaping trends across various domains.
When working with Ariana Grande, you can ensure that you will reach up to 380 million people, primarily girls aged 13-25 years old. With a focused mix of music, beauty, and cosmetics, Ariana Grande’s Instagram page is filled with color and vibrance.
7. Kim Kardashian – $2,176,000 Per Post
How much does Ki Kardashian make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $2.1 million per branded Instagram feed post. Kim Kardashian catapulted to stardom through a television series centered on her family, much like her half-sister Kylie Jenner. Recently, she ventured into the beauty industry with the launch of her cosmetics brand, KKW Beauty as well as the sportswear industry with her newest brand SKIMS.
As a prominent figure on social media, Kim commands significant attention, both positive and negative. In this paid post, she lends her influence to promote a wellness brand, showcasing her versatile presence in the world of endorsem*nts. Kim Kardashian is one of the most well known influencers in the world, using her Instagram page to promote her own brands and other companies in the beauty, fashion, and lifestyle space, boosting them through the ranks of popularity and relevancy.
8. Beyonce Knowles – $1,899,000 Per Post
How much does Beyonce make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $1.9 million per branded Instagram feed post. Beyoncé, an iconic figure in the music industry, extends her influence seamlessly onto Instagram, captivating her audience of over 320 million followers. Her Instagram feed serves as a curated space where fans get an intimate glimpse into her life, from behind-the-scenes moments of her musical journey to snapshots of her personal and family life. Beyoncé’s adept use of the platform goes beyond traditional celebrity promotion; she strategically shares content that resonates with her followers, reinforcing her image not just as a global music sensation but also as a lifestyle influencer.
With every post, Beyoncé sets trends and sparks conversations, whether it’s about her fashion choices, philanthropic endeavors, or messages promoting empowerment. Her Instagram presence is a blend of authenticity and curated aesthetics, showcasing the multi-faceted aspects of her life and career. As an influential force in the entertainment industry, Beyoncé’s Instagram serves as a powerful tool for connecting with fans, influencing cultural narratives, and maintaining her status as a trendsetter and role model.
9. Khloe Kardashian – $1,866,000 Per Post
How much does Khloe Kardashian make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $1.9 million per branded Instagram feed post. Khloe, another entrepreneur and socialite hailing from the Jenner-Kardashian lineage, is recognized for co-founding the apparel brand Good American. Beyond her ventures, she actively collaborates with Kylie’s beauty brand, contributing to the design of various collections and fragrances.
Known for her fashion and family content, Khloe Kardashian’s post can reach up to 310 million people per post. See her collaboration with athletic-wear company Fabletics below:
10. Justin Bieber – $1,763,000 Per Post
How much does Justin Bieber make per Instagram post? Coming in first place on our list, the answer is an astonishing estimated $1.8 million per branded Instagram feed post. Justin Bieber, a global pop sensation, has evolved from a teenage heartthrob into a multifaceted influencer. With a massive social media following, he extends his impact beyond music into fashion, philanthropy, and cultural conversations. This introduction delves into Bieber’s journey from chart-topping hits to shaping trends and discussions in the ever-changing landscape of celebrity influence.
With 293 million followers, Justin Bieber promotes brands that align with his interests and value. So you will see the NHL and canadian team the Toronto Maple Leafs as well as Canadian coffee brand Tim’s on Justin Bieber’s Instagram page, as seen below:
Working With Influencers and Creators to Promote Your Brand
You don’t need to work with the highest paid influencers on Instagram if you’re just getting started with influencer marketing. If you are looking to increase your brand awareness and drive more sales, working with influencers on Instagram and TikTok is a great solution. While working with an influencer marketing platform, you’ll be able to find the right-fit influencers for your brand, contract them, and execute deals. You will collaborate to make branded content and this content will live on their social media pages, similar to the posts that are active on these celebrities’ pages above. To get started, create a free account on Glewee’s all-in-one influencer marketing platform here and launch your first campaign today!
)
