Tag Manager API Limits and Quotas  |  Google Tag Manager REST API  |  Google for Developers (2024)

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This document describes the limits and quotas for the Google Tag Manager API.

Overview

Google Tag Manager is used by millions of sites. To protect the system from receiving more data than it can handle, and to ensure an equitable distribution of system resources, certain limits have been put in place. Our policies are as follows and are subject to change.

Obtaining Quota

You must register your application in the Google API Console to receive any quota; no unregistered quota will be allowed. When you register a new application, you are given a unique client ID to identify each application under that project. Read the Keys, access, security, and identity section of the API Console guide to learn more about how client IDs identify applications.

General Quota Limits

The following quota limits apply to all requests made to the Tag Manager API:

  • 10,000 requests per project per day.
  • 0.25 queries per second (QPS) per project.

These quotas are independent of those you can set in the API Console. If the you set the project's per-user limit above 0.25 QPS, the Google Tag Manager quota policy will still take effect and limit per-project requests to 0.25 QPS.

Exceeding Quota Limits

If quota is exceeded, Google Tag Manager API returns an error for additional requests: HTTP status code 403 Forbidden and a message indicating that the specific account has insufficient quota to proceed.

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2023-12-20 UTC.

Tag Manager API Limits and Quotas  |  Google Tag Manager REST API  |  Google for Developers (2024)

FAQs

What is the limit of Google Tag Manager API? ›

The following quota limits apply to all requests made to the Tag Manager API: 10,000 requests per project per day. 0.25 queries per second (QPS) per project.

What is the quota limit for Google API? ›

A rate limit of 10,000,000 quota units per 100 seconds per service producer project is enforced by default. One quota unit is consumed for each call to services.

What is the API limit for Google Ad Manager? ›

API Limits and Quotas
Request Type, Limitation, and Error Code
Operations with Basic Access15,000 API operations per day
Mutate requests10,000 operations per request
Planning Service requests1 QPS
Conversion Upload Service requests2,000 conversions per request
1 more row
Aug 13, 2024

What is the size limit for Google Tag Manager? ›

Google Tag Manager container size limit.

The maximum size of a Google Tag Manager container is 200kb. This means that the more tags, triggers, variables, templates you have, the larger the container will be.

What is the API limit for Google developer? ›

The Google Play Developer API has a default limit of 200,000 queries per day. You can view your quota in the Quotas section of the Google Cloud Console. For the purpose of enforcing this quota, the day ends at midnight Pacific time (UTC-8 when California is on standard time, UTC-7 when California is on daylight time).

How many tags are too many tags? ›

There is no hard limit on the number of tags that you can deploy on a site using Google Tag Manager. However, the best practice is to keep the number of tags that you have as lean as possible.

What is the maximum API request limit? ›

General API Limits
ResourceLimitLimit Type
Maximum API request volumeThe limit depends on your edition Pro: 2 million requests per year Corporate: 6 million requests per year Enterprise: 200 million requests per yearSoft limit
Maximum number of asynchronous requests per day50 million requests per daySoft limit
5 more rows

How do I increase quotas in Google services? ›

Request a higher quota
  • Find the quota you want to increase in the Quota column. ...
  • Select the checkbox to the left of your quota.
  • Click create Edit . ...
  • In the Quota changes form, enter the increased quota that you want for your project in the New limit field.
  • Complete any additional fields in the form, and then click Done.

What is the difference between quota and rate limit? ›

In Portal, the quota specifies the maximum number of hits per day or month, while the rate limit specifies the maximum number of hits per second.

How do I increase my Google API rate limit? ›

In the Google Cloud console, go to the IAM & admin > Quotas page. Select the API Keys API quota that you want to increase: Read requests per minute and/or Write requests per minute. Click add Edit Quotas. Fill out the form on the right side.

What is the quota for Google Ad Manager? ›

API quota. The first quota applied to API requests is a network-level quota. For Ad Manager 360 accounts, the limit is 8 requests per second, and for Ad Manager accounts, the limit is 2 requests per second. Going beyond this limit results in a QuotaError.

What are the system limits for Google Ad Manager? ›

Ad tags are limited to 61,440 characters per request. You can include a maximum of 30 ad slots per SRA (single request architecture) request. If you're using SRA, limit the number of ad slots in your requests and ensure that you only call defineSlot() when you also call display() .

How to reduce Google Tag Manager size? ›

Remove any unnecessary tags and variables that are no longer needed. If a tag, trigger, or variable is never used, then it is taking up space in your container unnecessarily. While it is good to consolidate tags with Lookup Table variables, an excessively long lookup table can also reduce performance.

What is the size limit for Google? ›

Google Drive, at least for individual users, has a limit on the amount of data you can upload in a given day. Specifically, that limit is 750 GB.

Why not to use Google Tag Manager? ›

GTM is a code injector. Browsers generally view code injectors negatively because they can easily become a weak link through which hackers can plant malicious code in a website or app. As a result, GTM is blocked by most ad blockers and browser privacy tools.

What is the limit of API request in GCP? ›

General quota limits

10 queries per second (QPS) per IP address. In the API Console, there is a similar quota referred to as Requests per 100 seconds per user. By default, it is set to 100 requests per 100 seconds per user and can be adjusted to a maximum value of 1,000.

What are the limits of Google Directory API? ›

Using the Directory API, you can perform up to: 20 action requests per second. 20 delete requests per second. 10 get requests per second.

What is the limit of Google tasks API? ›

The Google Tasks API has a courtesy limit of 50,000 queries per day. Depending on your project's resource usage, you might want to request a quota increase. API calls by a service account are considered to be using a single account. Applying for an increased quota doesn't guarantee approval.

What is the daily limit for Google Places API? ›

The Google Places API has the following query limits:

Users with an API key are allowed 1 000 requests per 24 hour period. Users who have also verified their identity through the APIs console are allowed 100 000 requests per 24 hour period. A credit card is required for verification, by enabling billing in the console.

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