Survey: Nearly One-Fourth of U.S. Pet Owners Insure Their Pets - NerdWallet (2024)

Our pets are our cute, lovable companions, and just like everyone else under our roof, they come with their share of expenses. However, unlike a roommate, you can’t expect your pet to help foot its share of the bills.

Of the two-thirds (67%) of Americans who are pet owners (defined as those who currently own a cat and/or dog), 24% have pet insurance, according to a new NerdWallet survey conducted online by The Harris Poll among 1,366 pet owners. Pet insurance may help with certain medical expenses, but it can be costly and may not be right for everyone.

Insurance is a tool to help insulate you from unexpected or large expenses. You insure your car in part because it’s legally required, but also because it’s typically more manageable to pay a few hundred dollars a month than it is to cover the higher costs of vehicle damage and injury after a serious accident. Likewise, you may insure valuable jewelry to protect yourself from financial loss if it is damaged or stolen.

Like these examples, pet insurance requires you to make regular payments, in the form of premiums, in exchange for the potential coverage of larger expenses. But also like these examples, the decision to sign up for pet insurance should come after careful consideration of your needs and coverage options.

Here are four times it may make sense to sign your furry friend up for coverage:

1. You anticipate your pet needing more than routine care

More than 2 in 5 pet owners (42%) with pet insurance say they have it because their pets often need care covered by their policy, according to the survey. If you anticipate ongoing covered expenses, the monthly premium of insurance coverage can help smooth your costs. Some breeds may be more prone to medical problems than others, for example, so look into the traits of your specific pet type when evaluating the potential costs of care.

However, pet insurance rarely covers pre-existing conditions. This means pet insurance probably won’t pay for ongoing kidney problems or cancer treatments, for instance, if your pet had those conditions before you got the policy. Also not likely covered: routine care and spay and neuter procedures, unless you pay extra for preventive care coverage.

For these reasons, budgeting for routine expenses is a good idea whether or not you get a pet insurance policy. Carefully read the details of any policy you’re considering to determine just how often you’re likely to file successful claims.

2. Your pet is accident-prone

Some pet insurance carriers offer accident-only coverage. Maybe your dog has a habit of getting loose and you’re worried about it getting hit by a car, or it tends to eat things it's not supposed to. If so, an accident policy could cover the emergent costs associated with these events. Accident-only pet insurance is generally cheaper than more comprehensive policies.

3. You can’t pay the covered expenses out of pocket

If you’re able to pay cash for the care your pet needs, buying insurance coverage may be unnecessary. You’re paying for the insurance service, not just the veterinary care. Ask yourself: If your dog needed an expensive procedure, could you afford to cover a few thousand dollars in surgery expenses? If so, insurance may not be a good value.

While 40% of pet owners with pet insurance have a policy to keep their costs down, having insurance doesn’t mean you won’t have any out-of-pocket expenses. Like human health insurance, pet insurance typically comes with deductibles and coverage limits. For example, with a $500 annual deductible, you’ll have to cover the first $500 of vet bills in the year before your insurance policy begins covering costs. And then, it may only pay a portion.

Bottom line: Read the policy details to find out what you’re truly getting in exchange for the premium. You may find it simpler and more cost-effective to build a separate emergency fund just for unexpected pet care expenses.

4. The peace of mind is worth the premium

Well over half (57%) of pet owners with pet insurance say they have it for “peace of mind,” making that the most commonly cited reason for having such a policy, according to the survey. The costs of pet care can be significant, and 13% of pet owners say those costs are a source of financial stress. If the thought of a big emergency vet bill makes you anxious, a monthly pet insurance premium may seem like a fair price to pay for a sense of financial and emotional security.

METHODOLOGY

This survey was conducted online within the U.S. by The Harris Poll on behalf of NerdWallet from Dec. 14-18, 2023, among 2,061 U.S. adults ages 18 and older, among whom 1,366 own a dog or cat (pet owners). The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.7 percentage points using a 95% confidence level. For complete survey methodology, including weighting variables and subgroup sample sizes, contact [emailprotected].

Disclaimer

NerdWallet disclaims, expressly and impliedly, all warranties of any kind, including those of merchantability and fitness for a particular purpose or whether the article’s information is accurate, reliable or free of errors. Use or reliance on this information is at your own risk, and its completeness and accuracy are not guaranteed. The contents in this article should not be relied upon or associated with the future performance of NerdWallet or any of its affiliates or subsidiaries. Statements that are not historical facts are forward-looking statements that involve risks and uncertainties as indicated by words such as “believes,” “expects,” “estimates,” “may,” “will,” “should” or “anticipates” or similar expressions. These forward-looking statements may materially differ from NerdWallet’s presentation of information to analysts and its actual operational and financial results.

Survey: Nearly One-Fourth of U.S. Pet Owners Insure Their Pets - NerdWallet (2024)

FAQs

What percent of pet owners have pet insurance? ›

About half, or 44.6%, of pet owners stated they currently have pet insurance in our survey. On a larger scale, NAPHIA's 2022 State of the Industry Report found that more than 4.41 million pets were insured in North America in 2021, up from 3.45 million in 2020.

Is pet insurance a thing in the US? ›

An accident and illness plan is the most common pet insurance plan and covers vet expenses for problems such as broken bones and infections. The average pet insurance cost is $51 per month for a dog and $27 per month for a cat for a policy with $5,000 of annual coverage, a $250 deductible and 80% reimbursem*nt level.

What is the average cost of pet insurance in US? ›

How Much Does Pet Insurance Cost on Average? According to our research, pet insurance costs $720 a year for dogs and $384 for cats, with an overall average monthly cost of around $46 per month.

What do pet owners spend the most money on? ›

According to a proprietary 2023 survey of 1,000 American pet owners, 38% have gone into debt for their pets. Our survey respondents reported that the largest pet expense is vet care (26.7%), pet insurance (20.4%) and food (19.0%).

Is it bad to not have pet insurance? ›

"Insurance helps cover the unanticipated costs of pet ownership and can be a huge relief for owners as they typically cover 80-90% of the costs, depending on the plan," says Dr. Sarah Gorman, managing veterinarian at Small Door Veterinary in New York.

How much pet insurance do you actually need? ›

The annual limit you need will depend on your pet and your financial situation, but the MarketWatch Guides team recommends a minimum of $5,000 to $10,000 to cover an unexpected pet emergency or accident.

Is lifetime pet insurance worth it? ›

"For owners, it's the reassurance that their pet can access the veterinary care they may need for problems connected with old age, and for the pet, getting this care can mean a much happier and more comfortable retirement. A lifetime policy is best, as this will provide cover towards vets' bills year after year.

What is a good deductible for pet insurance? ›

Typical deductibles range from $0 to $1000, but averages are typically closer to $100, $250, or $500. For example, if your plan has a $200 deductible, you will have to pay the first $200 out of pocket before the insurance company will start reimbursing you for vet bills.

What is the best pet insurance company? ›

We've researched over dozen pet insurers, we've named the following providers the best pet insurance providers of 2024:
  • Lemonade: Our top pick.
  • ASPCA Pet Health Insurance: Best for senior pets.
  • Pets Best: Best for vet-direct pay.
  • Embrace: Best for multiple pets.
  • Figo: Most affordable.
  • Spot: Best for customizable coverage.
6 days ago

Does pet insurance cost increase with age? ›

While some pet insurance companies may occasionally claim to not increase with a pet's age, you'll still find that those premiums increase over time. These policies may attribute these increases to other factors like rising veterinary costs or inflation, but they'll still go up over time.

Do pet insurance cover pre-existing conditions? ›

Pet insurers generally don't cover pre-existing conditions. They also may require waiting periods before your pet is eligible for different types of coverages. It's best to get pet insurance early in your pet's life to help ensure any conditions they develop later in life will be covered.

How much do Americans spend on pet insurance? ›

Pet insurance costs an average of $51 per month for a dog for $5,000 of annual coverage, based on our analysis. The average pet insurance cost for a dog is $73 per month for a policy with unlimited annual coverage.

What common pet has the longest lifespan? ›

For those people, here are the longest-living pets out there.
  • Tortoise. A giant tortoise can live to over 100 years old. ...
  • Parrot. African Grey Parrot. ...
  • Horse. ...
  • Koi Fish. ...
  • Gecko. ...
  • Umbrella co*ckatoo. ...
  • 7. Box Turtle. ...
  • House cat.
Jun 29, 2021

What pet is owned the most? ›

Dogs are the most popular pet in the U.S. (65.1 million U.S. households own a dog), followed by cats (46.5 million households) and freshwater fish (11.1 million households).

What pet loves their owner the most? ›

Zek wanted to explore the effect of interaction with owners for both dogs and cats. The dogs showed a 52.7% increase in the hormone oxytocin after the playtime and cats only showed 12% increase. Dr. Zek surmised that this finding indicates that dogs love us five times more than cats.

How big is the pet insurance market? ›

According to the report, the "pet insurance market" was valued at $10.1 billion in 2023, and is estimated to reach $38.3 billion by 2033, growing at a CAGR of 14.5% from 2024 to 2033.

What is the average loss ratio for pet insurance? ›

Loss ratios vary depending on the type of insurance. For pet insurance companies the average loss ratios range from 50% to 60%. That means that for every $1 paid in premium, $0.50 to $0.60 are being spent on claims.

What percentage of the US population owns a pet? ›

As of 2024, 66% of U.S. households (86.9 million homes) own a pet. Pet ownership has increased significantly over the past three decades. In 1988, only 56% of U.S. households owned a pet.

What percentage of pet owners go to the vet? ›

One in Four Pet Owners Are Vet Regulars

Our survey found that roughly 83% of pet owners had taken their dog or cat to the vet in the last year, with nearly 25% reporting an emergency vet visit within that time. Only 2% of respondents said they've never taken their pet to the vet.

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