As streaming media consumption continues to evolve and the number of ways to access content multiplies, it’s more important than ever to measure the amount of time consumers are viewing and where. Advertisers, agencies, publishers and platforms alike need a clear understanding of streaming behavior and viewing preferences to compete for their target audience’s attention.
We’re here to help. Nielsen Streaming Platform Ratings uses people-powered panels and proprietary metering technology to measure what content is streamed, the device used to stream (smart TVs, connected devices, video game consoles) and the streaming source application.
By fusing the who, where and what, we’re able to create a macro view of how consumers engage with various streaming platforms. With this intelligence, you can make critical decisions about the best ways to reach your desired audience, enhance your guided content or optimize your subscriber acquisition strategy.
