Statista - The Statistics Portal (2024)

Online dating brands

Bumble is recognized by almost 70 percent of dating service consumers in the U.S. It has a brand popularity score of 27 percent, and a usage share around 25 percent in the online dating audience.
Millennials and Gen Z consumers make up the biggest Bumble admirers in the United States, as the company has its lowest brand KPI scores among Baby Boomers. The most important things in life for Bumble users are being successful and a happy relationship.

Brand KPI profile

Bumble buzzing for love

Bumble boasts a considerable brand recognition of almost 70 percent among U.S. online dating users. However, despite this fairly high recognition, only 27 percent of that audience express popularity for the brand. Furthermore, less than a quarter of respondents report using the brand, indicating a considerable gap between brand awareness and actual usage. Media buzz for Bumble is sitting at around 25 percent who had noticed the brand in the media, on social media or in advertising in the past 3 months prior to our survey.

Generations

Gen Z and Millennials swarm to Bumble

Bumble’s brand awareness is highest among Millennial and Generation Z online dating users in the U.S., and way lower for Baby Boomers. The brand's popularity is also skewed towards the younger generations, with around 30 percent of Gen Z and Millennial respondents respecitvely citing they like the brand, compared to a smaller share of Baby Boomers. The trend continues with usage share. The buzz around Bumble is also highest among the youngest generation, with almost 30 percent of Gen Z having noticed the brand in advertising, in the media or on social media in the past 3 months before our survey.

Life values

Bumble users' value success and a happy relationship