Soy Protein Concentrate Market Size & Analysis – 2032 | FMI (2024)

Soy Protein Concentrate Market Outlook (2022-2032)

[250 Pages Report] The soy protein concentrate market is valued at USD 1.2 Bn in 2022, and it is expected to increase at an annual rate of around 9.2% between 2022 and 2032. Between 2022 and 2032, the North American soy protein concentrate business is expected to grow at a rate of more than 7.8%, owing to increased demand for healthier baked items.

How Does the Soy Protein Concentrate Market Compare in the Historic and Future Outlook?

Potential health advantages associated with soy protein concentrate, increased demand from the animal feed sector, increased use of soy protein concentrate in food applications, and an increase in the number of product launches are a few of the factors driving the market's growth.

Given the influence of high-protein diets, food and beverage businesses are developing delectable, yet healthful bakery and confectionery items to appeal to a diverse customer base that is promoting the consumption of soy protein concentrate.

How has the Trend of Paleo Diet Positively Impacted Soy Protein Concentrate Market?

Given the influence of social media platforms, the popularity of the paleo diet is growing, which will drive consumers toward protein-rich meals, boosting sales of soy protein concentrate.

A paleo diet aims to eat in a manner that is more like to what early humans ate. According to the discordance hypothesis, the human body is genetically unsuitable to the contemporary diet, which is the result of farming techniques.

The late and rapid change in nutrients, according to the notion, outran the body's ability to adjust. Diabetes, Obesity and heart disease are all on the rise, and this imbalance is thought to play a role. This trend is attracting customers from all over the world to soy protein concentrate.

Various customers are experiencing more energy, fat loss, less bloating, clearer skin, fewer sugar cravings, and a drop in disease-provoking inflammation for which people are adopting soybean and its derivatives, in turn, positively impacting the soy protein concentrate market.

Country-wise Insights

How is the US Soy Protein Concentrate Market Shaping?

The soybean and its derivatives, such as soy protein concentrate, are currently the least priced and most commonly available high-quality vegetable proteins in the country, therefore, promoting the US soy protein concentrate market.

What Factors are Leading to the Growth of India’s Soy Protein Concentrate Market?

Given the influence of high-protein diets, food and beverage makers are developing delectable, yet nutritious bread and confectionery goods in order to appeal to a broad clientele base in the Indian soy protein concentrate market.

What is the Performance of the UK’s Soy Protein Concentrate Market?

Soy protein concentrate is gaining popularity among gym-goers and bodybuilders in the country. Due to its high protein content compared to other plant-based proteins, soy proteins are a crucial element for vegetarians and vegans, therefore, promoting the soy protein concentrate market in UK.

Category-wise Insights

Which Form of Soy Protein Concentrate is being Demanded?

Bakeries and confectioneries, as well as the meat processing industry, prefer the dried form of soy protein concentrate because it gives food products a superior texture. In addition, it has a longer shelf life and is easier to transport than the liquid form, making it more convenient for stakeholders and end-users.

What is Increasing the Application of Soy Protein Concentrate in the Food Industry?

On a fresh weight basis, the soybean has 30-46 percent protein. The protein content of flours and grits is enhanced to 50-55 percent when the oil and crude fibers are removed. As a result, soy protein concentrate is gaining popularity in the food business.

Which Function of Soy Protein Concentrate is Propelling the Market Growth?

Soy protein concentrate is employed as an emulsifier, fat and water-absorbing agent, and to boost the nutritional content of food items, according to the study. Because of their expanding popularity in the animal feed business, soy protein concentrates have been increasingly used as nutrients.

Competitive Landscape

Due to the presence of various regional and local manufacturers operating around the world, the global soy protein concentrate market is very competitive. To raise industry share and leverage growth prospects in the market, leading market participants are using various methods such as product portfolio expansion and mergers and acquisitions. Manufacturers in the market are also harboring relations with the various end-use industry players to ensure a constant supply of soy protein concentrate products.

For example,

DuPont introduced a new product line under the Danisco Planit portfolio in July 2020, which included Response textured soy protein concentrates and alpha functional soy protein concentrates. These new product line introductions aided the company in expanding its product portfolio and, as a result, gaining a larger customer base and generating more money.

Scope of the Report

Soy Protein Concentrate Market by Category

By Form:

• Dry
• Liquid

By Application:

• Food Products
• Beverages
• Dietary Supplements
• Nutraceuticals
• Animal Feed
• Cosmeticsand Personal Care
• Pharmaceuticals
• Others

By Function:

• Emulsification
• Solubility
• Water Binding
• Foaming
• Thickening Agent
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• MEA

Table of Content

1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Product launches & Recent Developments 3.4. Product Life Cycle Analysis 3.5. Value Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. % of Operating Margin Analysis 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Global Soy Protein Concentrate Market - Pricing Analysis 3.6.1. Price Point Assessment by Region 3.6.2. Price Point Assessment by Application 3.6.3. Price Forecast till 2032 3.6.4. Factors affecting pricing 3.7. Forecast Factors - Relevance & Impact 3.8. Regulatory Landscape 3.8.1. Packaging & Labelling Regulations 3.8.2. Certifications and Certifying Agency Overview 3.8.3. Import/Export Policies 3.9. Regional Parent Market Outlook 3.10. Consumers Survey Analysis 3.11. Macro-Economic Factors 3.12. Product Claims & Nutritional Information Scan by Buyers4. Global Soy Protein Concentrate Market Analysis 2017-2021 and Forecast, 2022-2032 4.1. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis, 2017-2021 4.2. Current and Future Market Size Value (US$ Mn) & Volume (MT) Projections, 2022-2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis5. Global Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Form 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Form, 2017-2021 5.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Form, 2022-2032 5.3.1. Dry 5.3.2. Liquid 5.4. Y-o-Y Growth Trend Analysis By Form, 2017-2021 5.5. Absolute $ Opportunity Analysis By Form, 2022-20326. Global Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Application, 2017-2021 6.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Application, 2022-2032 6.3.1. Food Products 6.3.2. Beverages 6.3.3. Dietary Supplements 6.3.4. Nutraceuticals 6.3.5. Animal Feed 6.3.6. Cosmetics & Personal Care 6.3.7. Pharmaceuticals 6.3.8. Others 6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021 6.5. Absolute $ Opportunity Analysis By Application, 2022-20327. Global Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Function 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Function, 2017-2021 7.3. Current and Future Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Function, 2022-2032 7.3.1. Emulisification 7.3.2. Solubility 7.3.3. Water Binding 7.3.4. Foaming 7.3.5. Thickening Agent 7.3.6. Others 7.4. Y-o-Y Growth Trend Analysis By Function, 2017-2021 7.5. Absolute $ Opportunity Analysis By Function, 2022-20328. Global Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Mn) & Volume (MT) Analysis By Region, 2017-2021 8.3. Current Market Size Value (US$ Mn) & Volume (MT) Analysis and Forecast By Region, 2022-2032 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. East Asia 8.3.5. South Asia 8.3.6. Oceania 8.3.7. MEA 8.4. Market Attractiveness Analysis By Region9. North America Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 9.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 9.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 9.2.1. By Country 9.2.1.1. U.S. 9.2.1.2. Canada 9.2.2. By Form 9.2.3. By Application 9.2.4. By Function 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Form 9.3.3. By Application 9.3.4. By Function 9.4. Key Takeaways10. Latin America Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 10.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 10.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Argentina 10.2.1.4. Chile 10.2.1.5. Peru 10.2.1.6. Rest of Latin America 10.2.2. By Form 10.2.3. By Application 10.2.4. By Function 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Form 10.3.3. By Application 10.3.4. By Function 10.4. Key Takeaways11. Europe Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 11.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 11.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. Italy 11.2.1.3. France 11.2.1.4. U.K. 11.2.1.5. Spain 11.2.1.6. Russia 11.2.1.7. BENELUX 11.2.1.8. Poland 11.2.1.9. Nordic Countries 11.2.1.10. Rest of Europe 11.2.2. By Form 11.2.3. By Application 11.2.4. By Function 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Form 11.3.3. By Application 11.3.4. By Function 11.4. Key Takeaways12. East Asia Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 12.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 12.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.2. By Form 12.2.3. By Application 12.2.4. By Function 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Form 12.3.3. By Application 12.3.4. By Function 12.4. Key Takeaways13. South Asia Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 13.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 13.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Thailand 13.2.1.3. Malaysia 13.2.1.4. Indonesia 13.2.1.5. Singapore 13.2.1.6. Rest of South Asia 13.2.2. By Form 13.2.3. By Application 13.2.4. By Function 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Form 13.3.3. By Application 13.3.4. By Function 13.4. Key Takeaways14. Oceania Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 14.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 14.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Form 14.2.3. By Application 14.2.4. By Function 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Form 14.3.3. By Application 14.3.4. By Function 14.4. Key Takeaways15. MEA Soy Protein Concentrate Market Analysis 2017-2021 and Forecast 2022-2032, By Country 15.1. Historical Market Size Value (US$ Mn) & Volume (MT) Trend Analysis By Market Taxonomy, 2017-2021 15.2. Market Size Value (US$ Mn) & Volume (MT) Forecast By Market Taxonomy, 2022-2032 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Central Africa 15.2.1.4. North Africa 15.2.2. By Form 15.2.3. By Application 15.2.4. By Function 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Form 15.3.3. By Application 15.3.4. By Function 15.4. Key Takeaways16. Key Countries Soy Protein Concentrate Market Analysis 16.1. U.S. 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2021 16.1.2.1. By Form 16.1.2.2. By Application 16.1.2.3. By Function 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2021 16.2.2.1. By Form 16.2.2.2. By Application 16.2.2.3. By Function 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2021 16.3.2.1. By Form 16.3.2.2. By Application 16.3.2.3. By Function 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2021 16.4.2.1. By Form 16.4.2.2. By Application 16.4.2.3. By Function 16.5. Argentina 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2021 16.5.2.1. By Form 16.5.2.2. By Application 16.5.2.3. By Function 16.6. Chile 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2021 16.6.2.1. By Form 16.6.2.2. By Application 16.6.2.3. By Function 16.7. Peru 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2021 16.7.2.1. By Form 16.7.2.2. By Application 16.7.2.3. By Function 16.8. Germany 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2021 16.8.2.1. By Form 16.8.2.2. By Application 16.8.2.3. By Function 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2021 16.9.2.1. By Form 16.9.2.2. By Application 16.9.2.3. By Function 16.10. France 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2021 16.10.2.1. By Form 16.10.2.2. By Application 16.10.2.3. By Function 16.11. Spain 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2021 16.11.2.1. By Form 16.11.2.2. By Application 16.11.2.3. By Function 16.12. U.K. 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2021 16.12.2.1. By Form 16.12.2.2. By Application 16.12.2.3. By Function 16.13. Russia 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2021 16.13.2.1. By Form 16.13.2.2. By Application 16.13.2.3. By Function 16.14. Poland 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2021 16.14.2.1. By Form 16.14.2.2. By Application 16.14.2.3. By Function 16.15. BENELUX 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2021 16.15.2.1. By Form 16.15.2.2. By Application 16.15.2.3. By Function 16.16. Nordic Countries 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2021 16.16.2.1. By Form 16.16.2.2. By Application 16.16.2.3. By Function 16.17. China 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2021 16.17.2.1. By Form 16.17.2.2. By Application 16.17.2.3. By Function 16.18. Japan 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2021 16.18.2.1. By Form 16.18.2.2. By Application 16.18.2.3. By Function 16.19. South Korea 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2021 16.19.2.1. By Form 16.19.2.2. By Application 16.19.2.3. By Function 16.20. India 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2021 16.20.2.1. By Form 16.20.2.2. By Application 16.20.2.3. By Function 16.21. Thailand 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2021 16.21.2.1. By Form 16.21.2.2. By Application 16.21.2.3. By Function 16.22. Indonesia 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2021 16.22.2.1. By Form 16.22.2.2. By Application 16.22.2.3. By Function 16.23. Malaysia 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2021 16.23.2.1. By Form 16.23.2.2. By Application 16.23.2.3. By Function 16.24. Singapore 16.24.1. Pricing Analysis 16.24.2. Market Share Analysis, 2021 16.24.2.1. By Form 16.24.2.2. By Application 16.24.2.3. By Function 16.25. Australia 16.25.1. Pricing Analysis 16.25.2. Market Share Analysis, 2021 16.25.2.1. By Form 16.25.2.2. By Application 16.25.2.3. By Function 16.26. New Zealand 16.26.1. Pricing Analysis 16.26.2. Market Share Analysis, 2021 16.26.2.1. By Form 16.26.2.2. By Application 16.26.2.3. By Function 16.27. GCC Countries 16.27.1. Pricing Analysis 16.27.2. Market Share Analysis, 2021 16.27.2.1. By Form 16.27.2.2. By Application 16.27.2.3. By Function 16.28. South Africa 16.28.1. Pricing Analysis 16.28.2. Market Share Analysis, 2021 16.28.2.1. By Form 16.28.2.2. By Application 16.28.2.3. By Function 16.29. North Africa 16.29.1. Pricing Analysis 16.29.2. Market Share Analysis, 2021 16.29.2.1. By Form 16.29.2.2. By Application 16.29.2.3. By Function 16.30. Central Africa 16.30.1. Pricing Analysis 16.30.2. Market Share Analysis, 2021 16.30.2.1. By Form 16.30.2.2. By Application 16.30.2.3. By Function17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Form 17.3.3. By Application 17.3.4. By Function18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. DuPont 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Cargill 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. ADM 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. The Vincent Corporation 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Crown Soya 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. Wilmar International Ltd. 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Nordic Soya Oy 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. Incorporated 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Shandong Yuxin Biotechnology Co. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Batory Foods 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 18.1.11. Others on Additional Request 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments (Form/Application/Function/Region) 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.11.5.2. Product Strategy 18.1.11.5.3. Channel Strategy19. Assumptions & Acronyms Used20. Research Methodology