So groß ist der Robo-Advisor-Markt in Deutschland (2024)

extraETF ermittelt fortlaufend die Marktgröße des Robo-Advisor-Markt in Deutschland.

Der Robo-Advisor-Markt und die darin agierenden digitalen Vermögensverwalter (Robo-Advisor) gehören zu den am stärksten nachgefragten und diskutierten Segmenten im Bereich FinTech (Financial Technology). Die Anbieter haben es innerhalb kürzester Zeit geschafft, ein neues digitales Geldanlage-Angebot zu etablieren. Offizielle Zahlen über die Assets under Management für den deutschen Markt sind bislang nur vereinzelt verfügbar.

extraETF ermittelt in regelmäßigen Abständen, wie groß der Markt der Robo-Advisor derzeit wirklich ist.

So groß ist der Robo-Advisor-Markt in Deutschland (1)

Das Wichtigste in Kürze:

Fakten zum Robo-Advisor-Markt Deutschland

  • Marktvolumen: Derzeit sind rund 25 Mrd. Euro bei den in Deutschland aktiven digitalen Vermögensverwaltern investiert.

  • Anbieter: extraETF untersucht die Angebote der 22 in Deutschland aktiven digitalen Vermögensverwalter und erstellt dazu umfassende Testberichte.

  • Marktführer: Die größten Robo-Advisor in Deutschland sind: Scalable Capital, Growney und Visualvest. Diese drei Anbieter verwalten rund 80 Prozent der investierten Vermögen.

Robo-Advisor Marktanteile

In Deutschland buhlen rund 22 Robo-Advisor (siehe Robo-Advisor-Vergleich) um die Gunst der Anleger. Diese Anbieter stammen aus unterschiedlichen Bereichen. Neben privaten, meist mit Venture Capital finanzierten Anbietern wie Scalable Capital oder Ginmon, sind inzwischen auch sogenannte Corporate-Robo-Advisor am Markt aktiv. Zu diesen Anbietern zählen beispielsweise Cominvest, Fintego, Vanguard, Visualvest oder Quirion.

Zu den fünf größten Robo-Advisor in Deutschland gehören Scalable Capital, Growney, Visualvest, Quirion und Cominvest. Nach der Einschätzung von extraETF kommt der Robo-Advisor-Markt in Deutschland auf Assets under Management in Höhe von rund 25 Mrd.€ (Stand: März 2023).

Robo-AdvisorVerwaltetes VermögenMarktstart
Visualvest5.000 Mio.€2016Mehr Infos*
Scalable Capital3.000 Mio.€*2016Mehr Infos*
Quirion1.800 Mio.€*2014Mehr Infos*
Raisin Invest1.000 Mio.€*2018Mehr Infos*
Cominvest1.000 Mio.€*2017Mehr Infos*
Liqid750 Mio.€*2016Mehr Infos*
Growney300 Mio.€2016Mehr Infos*
Ginmon300 Mio.€*2014Mehr Infos*
Bevestor135 Mio.€2019Mehr Infos*
Smavesto100 Mio.€*2019Mehr Infos*
Oskar100 Mio.€2019Mehr Infos*
Whitebox100 Mio.€2016Mehr Infos*
Gerd Kommer Capital100 Mio.€2020Mehr Infos*
Evergreen59 Mio.€2020Mehr Infos*
Easyfolio50 Mio.€*2014Mehr Infos*
Fintego50 Mio.€2013Mehr Infos*

So groß ist der Robo-Advisor-Markt in Deutschland (2)

Anlegende haben bei Robo-Advisors die Qual der Wahl

So groß ist der Robo-Advisor-Markt in Deutschland (3)

Markus Jordan, Gründer extraETF.com

Auf Basis der veröffentlichten Zahlen und zusätzlichen Gespräche mit den Anbietern schätzen wir den Robo-Advisor-Markt in Deutschland derzeit auf rund 25 Mrd. €. Die Angebote werden immer besser, so das ein weiteres starkes Wachstum in der Zukunft erwartet werden kann.

Markus Jordan, Gründer extraETF.com

Kernversprechen der Robo-Advisor:

Der Robo-Advisor-Markt in Deutschland ist in den vergangenen Jahren stark gewachsen. Immer mehr Anlegerinnen und Anleger interessieren sich für das Angebot der digitalen Vermögensverwalter. Kein Wunder, das Leistungsversprechen der Anbieter ist attraktiv.

Leistungsversprechen der Robo-Advisors

  1. Emotionsfreie, regelbasierte Geldanlage.
  2. Breite Streuung in die Kapitalmärkte.
  3. Niedrige, transparente Kosten.
  4. Einfacher, digitaler Zugang und hohe Transparenz.
  5. Professionelle Produktauswahl und Umsetzung.

Einen aktuellen Überblick über die in Deutschland aktiven Robo-Advisor liefert extraETF auf einer speziell dafür eingerichteten Website. Zudem findet im News-Bereich und im Extra-Magazin eine laufende Berichterstattung über die Anbieter und Branche statt.

Interesse an News zu ETFs undGeldanlage?

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Weitere Fragen zum Robo-Advisor-Markt

So groß ist der Robo-Advisor-Markt in Deutschland (4)

🤑

Hi, ich bin

Markus Jordan

Ich bin der Gründer von extraETF.com und Herausgeber des Extra-Magazins. Mit über 30 Jahren Erfahrung bin ich ein ausgewiesener Experte im Bereich Finanzen und Geldanlage mit Schwerpunkten auf ETFs, Robo-Advisors und digitale Bankdienstleistungen.

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Bei den mit Sternchen (*) gekennzeichneten Links handelt es sich um Werbe- oder Affiliate-Links. Wenn du über diesen Link etwas kaufst oder abschließt, erhalten wir eine Vergütung des Anbieters. Dir entstehen dadurch keine Nachteile oder Mehrkosten. Wir verwenden diese Einnahmen, um unser kostenfreies Angebot zu finanzieren. Vielen Dank für deine Unterstützung.

So groß ist der Robo-Advisor-Markt in Deutschland (2024)

FAQs

What country has the greatest number of robo-advisors? ›

Over the past six years, roughly 180 million people have started using robo-advisors to build trading strategies, buy stocks, and grow their portfolios. Nearly one-fifth were from the United States, the world's largest robo-advisors market.

What is one of the biggest downfalls of robo-advisors? ›

Limited Flexibility

Most robo-advisors won't be able to help you if you want to sell call options on an existing portfolio or buy individual stocks.

Are robo-advisors beating the market? ›

Do robo-advisors outperform the S&P 500? Robo-advisors can outperform the S&P 500 or they can underperform it. It depends on the timing and what they have you invested in. Many robo-advisors will put a percentage of your portfolio in an index fund or a variety of funds intended to track the S&P 500.

Why robo-advisors failed? ›

Robo-advisors in the U.S. have faced three main challenges: high client acquisition costs, ongoing costs of servicing clients, and low revenue yield on client assets.

Who is the number one robo-advisor? ›

If you're in the market for a robo-advisor, there are plenty of providers to choose from — but important factors like fees, investment portfolios, account minimums and other features can vary widely. In our analysis, the two robo-advisors with the top scores are Wealthfront and Betterment.

What is the average robo-advisor fee? ›

Management fee: This fee typically costs 0.25 percent to 0.5 percent of your assets on an annual basis, though fees may be lower or higher. So every $10,000 invested would incur management fees of $25 to $50 each year based on those percentages.

Can you lose money with robo-advisors? ›

Robo-advisors, like human advisors, cannot guarantee profits or protect entirely against losses, especially during market downturns—even with well-diversified portfolios. Because most robo-advisors only take long positions, when those assets fall in value, so will the portfolio it has constructed.

Do rich people use robo-advisors? ›

The findings come as demand for robos has cooled. A report last year by Parameter Insights found that just under 21% of U.S. investors used digital advice services, down from nearly 28% in 2021. The decline in use was particularly high among people with income over $100,000 and with more than $500,000 in assets.

Is it worth paying for a robo-advisor? ›

A robo-advisor can be a good choice when you're starting out and just looking for a simple way to begin growing your wealth. However, as your net worth improves and your situation becomes more complex, you might need to consider turning to a human financial advisor to help you navigate your financial future.

Are robo-advisors good for retirees? ›

A robo-advisor can help ease the burden of managing your portfolio as you transition to retirement—and help you figure out how to tap your assets in tax-smart ways.

What is the average return of a robo-advisor? ›

Robo-advisor performance is one way to understand the value of digital advice. Learn how fees, enhanced features, and investment options can also be key considerations. Five-year returns from most robo-advisors range from 2%–5% per year.

Do robo-advisors outperform the S&P 500? ›

But depending on the asset class mix and the particular index funds selected, a robo-advisor may underperform or outperform a broad equity index like the S&P 500.

What is the future of robo-advisors? ›

In next decade the robo advisor market is expected to significantly grow and challenge traditional investment advisors. Investment profiles may become more personalized but still focus on ETFs and mutual funds.

Are robo-advisors real people? ›

A robo-advisor (sometimes without the hyphen, as roboadvisor) is a digital platform that provides automated, algorithm-driven financial planning and investment services with little to no human supervision. A typical robo-advisor asks questions about your financial situation and future goals through an online survey.

Will robo-advisors replace financial advisors? ›

Striking the right balance for the future: While robo-advisors are undoubtedly transforming the wealth management industry, they are not poised to fully replace human advisors.

How big is the global robo-advisor market? ›

KEY MARKET INSIGHTS

The global robo advisory market size was valued at USD 6.50 billion in 2023. The market is projected to grow from USD 8.39 billion in 2024 to USD 69.32 billion by 2032, exhibiting a CAGR of 30.2% during the forecast period.

Who is the target market for robo-advisors? ›

Target Demographic

For robo-advisors, these include Millennial and Generation Z investors who are technology-savvy and still accumulating their investable assets.

What is the first robo-advisor in the world? ›

History. The first robo-advisor Wealthfront (formerly known as KaChing) was launched in 2008. Thereafter, robo-advisors increased in popularity. The first robo-advisers were used as online interfaces by financial managers to manage and balance clients' assets.

What is the Outlook for robo-advisors globally? ›

The Robo Advisor Market grew from USD 6.36 billion in 2023 to USD 8.01 billion in 2024. It is expected to continue growing at a CAGR of 26.71%, reaching USD 33.38 billion by 2030.

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