Real Estate Social Media Calendar | Best Planners For Realtors (2024)

Real Estate Social Media Calendar

One of the biggest frustrations I hear about social media marketing for real estate agents is that it takes too much time and too much effort. But social media for real estate is one of the most cost-effective and powerful ways to market a real estate business, which also means that it has to be an essential part of your marketing plan. So in this article, i’m going to show you how to master real estate social media.

How To Master Real Estate Social Media

1: Take Photos Everywhere, So You Always Have Real Estate Content for Social Media

Yes, take photos EVERYWHERE!

They could be of anything…

  • Beautiful homes
  • Amazing restaurants
  • Cute little shops
  • Stunning hikes
  • Meeting community influencers
  • Around your office
  • Even fun times with your team and with your family!

And speaking of teams, if you have one, another great way to dominate real estate social media and instantly double your content, is to encourage all your team members to take photos and submit them to you weekly as well.

2. Filter Your Photos So They’re Beautiful and On Brand

Social media is often the first encounter that a local resident will have with your business. So make sure to put your best foot forward. Make sure that your photos are stunning and that they also match your brand.

My favorite real estate social media apps are:

  1. Canva
  2. PicMonkey

I like both of these apps because they’re easy to use and because you can access them on both desktop or mobile – of you’re on the go!

3. Use A Real Estate Social Media Content Calendar To Stay Organized

Acontent calendar is a place where you schedule out all of your social media content for the week. It also ensures that all of your social media gets posted consistently (even when you get busy.) It also ensures that you never run out of real estate social media ideas!

A content calendar for a real estate agent would be grouped into categories that revolve around things that your local farm would find interesting and want to share. Here are some sample real estate social media posts…

Mondays

Feature a local hot spot in town that people have been dying to visit.

Tuesdays

Post real estate tips.

Not sure what tips to post? I got you covered! Just make a quick list of all of the most common questions that you get and then just go out and answer those questions.

Wednesdays

Spotlight someone or something in the community.

It can be new construction going up, a dog that needs a new home, recognition for a local hero, you name it!

Thursdays

Post something personal.

A lot of people are hesitant to post personal things but you have to, because it humanizes your brand and makes you real (and likable) in the minds of your fans and followers.

Fridays

Post a list of fun weekend events.

Saturdays

Promote your business.

Feature your real estate on social media! This could be a new listing, open house invitation, or any other featured part of your business that you’d like to promote!

4. Write An Interesting Description That Grabs (And Keeps) Attention

It’s a fact, interesting descriptions get read. So every social media post that you write needs to be both interesting and intriguing.

Here’s the magic formula for a perfect social media Description:

  • Who
  • What
  • Where
  • When
  • Why
  • Question

5. Always Include a Call To Action At The End Of Your Real Estate Social Media Content

Let me give you a couple of examples to show you what I mean…

“Never miss a thing in NYC, click here to get a list of fun local events delivered to your inbox weekly.”

“For reviews on more local hot spots, visit our blog.”

“For an instant home evaluation, click here.”

“Thinking of buying or selling your home this year? Text us anytime!”

6. Pick Your Real Estate Social Media Platforms (And Forget The Rest)

Okay, so I’m going to let you in on a little secret….

You don’t have to master every single social media platform.

I hope that’s lifted a huge weight off your shoulders!

Just pick 1 or 2 platforms, and forget about the rest. Once you master these few, then you can move on to the others (if you want).

The best social media platforms for real estate agents are…

Facebook and Instagram

More specifically…

  1. Facebook Business Page
  2. Facebook Ads
  3. Facebook Local Groups,
  4. Facebook Personal Profile
  5. Instagram

These platforms are the best social media for real estate agents, hands down!

It is against Facebook’s terms of service to use your Personal Profile for commercial gain. So be very careful about what you post on your profile because Facebook has every right to shut your whole account down if you’re promoting your business on your Personal Profile. To be safe, always post your business promotions on your Business Page,not your Profile.

7. Schedule Your Real Estate Social Media Posts, So They Go Out (Even If You’re Busy)

I cannot stress this one enough. Ideally, you’ll want to schedule all of your posts one week in advance. And if you’re using a content calendar that should be really simple for you to do.

For Facebook scheduling…

I like to use the Creator Studio inside Facebook.

Real Estate Social Media Calendar | Best Planners For Realtors (1)

For Instagram Scheduling…

I like to use a program called, Later.

Real Estate Social Media Calendar | Best Planners For Realtors (2)

In summary, we’ve covered all the best real estate posts for social media and all of the best platforms. Now, let’s start posting!

Real Estate Social Media Calendar | Best Planners For Realtors (2024)

FAQs

Should Realtors have separate social media accounts? ›

Setting up your profile

You may already have a personal Instagram account, but having a separate one for your real estate business is strongly recommended. This is meant to be a reflection of you as a professional, so it's best to keep your personal posts separate.

What is the best time for Realtors to post on Facebook? ›

Besides the fact that the vast majority of your clientele is likely active on the site, there are few times that you can go wrong posting to Facebook. According to Fast Company, though, between 1 p.m. and 4 p.m. is the best time to post, with Wednesday at 3 p.m. being the prime hour during the week.

Is Facebook or Instagram better for Realtors? ›

Facebook: With over 2.9 billion active users, Facebook is an excellent platform for promoting listings, sharing updates about the local real estate market, and connecting with potential clients. Instagram: Instagram is a highly visual platform that can showcase properties through photos and videos.

How do I promote myself as a realtor on social media? ›

Real Estate Social Media Marketing
  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don't forget video.
  8. Never assume you're only connecting with first-time buyers.
Sep 13, 2021

What are the new Facebook rules for realtors? ›

Starting Jan. 30, 2023, you will no longer be able to create real estate sales and rental listings using your Facebook business page. In addition, all existing listings created from Facebook business pages will be deleted.

What percentage of realtors use social media? ›

Statistics on REALTORS® and Technology

82% of members have their own listings on their website, 70% have information about buying and selling, and 65% have a link to their firm's website. 77% of REALTORS® use Facebook and 55% use LinkedIn for professional purposes.

How realtors should use Instagram? ›

Here are 10 impactful ways Instagram can be used for real estate marketing:
  1. Feature current properties and developments. ...
  2. Feature future properties and developments. ...
  3. Showcase aspirational real estate. ...
  4. Let audiences know about your successes. ...
  5. Promote specials and open houses. ...
  6. Introduce yourself and your team.

How do you stand out on social media real estate? ›

One of the best ways to make your presence known on social media is by posting testimonials and success stories from past clients like this one from Barry Cohen. This not only shows potential buyers that you're an experienced and successful agent, but it also humanizes you and provides social proof.

What is the best time for realtors to post on Instagram? ›

For Realtors® using Instagram, the best day to post is Saturday, while Monday is the least effective. The best time to post is typically noon to 9 p.m., while 6 a.m. to noon is the worst. On Twitter, Wednesdays and Fridays are the best days to post, between 9 a.m. and noon.

What should new realtors post on Facebook? ›

To get you started, here are 50 real estate post ideas to use on your Facebook page.
  • Use polls and quizzes to learn about your audience. ...
  • Post about customer success stories. ...
  • Organize regular giveaways. ...
  • Post new listings to boost web traffic. ...
  • Share home-buying tips for first-time buyers. ...
  • Share home decoration inspiration.
Nov 16, 2018

What is the best day to post a real estate listing? ›

Thursday is generally thought to be the best day of the week to list a house for sale. Studies show that homes listed on Thursdays are more likely to sell faster, and for a higher price. Talk to your agent about whether listing your property on a Thursday should be part of your home-sale strategy.

How do Realtors generate leads on Facebook? ›

  1. 5 Steps to Finding and Winning More Real Estate Leads on Facebook. ...
  2. Complete Your Facebook Business Page. ...
  3. Create and Post Free Quality Content. ...
  4. Add Gated Content to Grow Your Client Base. ...
  5. Take Your Real Estate Facebook Ads to the Next Level. ...
  6. Create a Unique Real Estate Landing Page Experience.

Should a realtor have a Facebook business page? ›

Many agents also find it helpful to use their new Page to run advertising campaigns. Advertising on Facebook allows agents to reach new clients instead of only depending on existing connections for leads. An ad campaign urging people to like your Page often makes the perfect first campaign.

Do real estate agents need social media? ›

Social Media Use for Real Estate Professionals

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals.

Is TikTok good for realtors? ›

Yes, TikTok has been now around for a while, and it has become way more than videos of teenagers dancing and lip-syncing: its explosion in popularity makes it one of the most powerful marketing tools available for agents, real estate photographers, investors, and more.

How do I get more real estate leads on social media? ›

How to generate leads in real estate
  1. Optimize your Facebook page. ...
  2. Work on your Instagram hashtag strategy. ...
  3. Join a Slack community. ...
  4. Ask clients to leave a review on Facebook. ...
  5. Engage with your past clients. ...
  6. Create a lead magnet. ...
  7. Share industry expertise on LinkedIn. ...
  8. Follow potential clients.
May 3, 2023

Are Facebook ads good for realtors? ›

Facebook Ads can help you capture leads (seller and buyer leads), increase traffic for open houses, and maintain your brand with your target audience - whether that is a future homeowner, current homeowner, or real estate investor.

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