Real estate mailers have become an industry standard for a good reason—they offer an excellent opportunity to attract new leads, raise brand awareness, and drive sales.
This guide will share our top resources for customizing postcard templates and efficiently sending out real estate direct mail. We will also delve into the most effective real estate mailers and provide insights on when and why you should leverage them.
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Luxury Presence’s Top 5 Recommended Real Estate Mailer Providers
You don’t need professional graphic design skills to create quality real estate mailers. With the right tools, you can easily craft high-quality assets for your next real estate direct mail campaign. We’ve selected the following providers that offer user-friendly interfaces, excellent templates, and comprehensive services.
1. Quantum Digital
Quantum Digital specializes in providing pre-designed real estate mailers you can send yourself or through their mailing service. You can upload a design of your own or choose from a selection of templates. Additionally, they offer comprehensive packages that include automated farming and follow-ups. You can also create MLS-driven campaigns for effortless property marketing that can be easily set up and managed.
2. Wise Pelican
With no minimum order requirements, customizable templates, and a mailing list feature that eliminates wasted postcards, Wise Pelican is the intelligent choice for your real estate direct mail efforts. Not only will it save you money, but it also offers a variety of templates, including just listed/just sold, neighborhood Realtor, open house, valuation, and more.
Wise Pelican exclusively uses jumbo and 6×9 postcards, ensuring your prospective clients will notice them in the mail. You also have the option to get the postcards sent to you or have Wise Pelican mail them directly.
3. Corefact
This service specializes in providing print and digital products for campaigns and lead nurturing, with a significant portion of their business dedicated to supporting real estate teams. Corefact is a comprehensive printing and mailing company that sends out the cards for you once you submit your design.
One of Corefact’s key strengths is assisting agents in fully automating their farming through campaign programs and list-building tools. Additionally, it offers a wide range of professionally designed templates in its library.
4. ProspectsPlus!
This comprehensive real estate direct mail service takes care of every aspect of your strategy from start to finish. They assist in creating a targeted mailing list, managing the scheduling and delivery of your real estate mailers, and overseeing your postcard campaign.
ProspectsPlus! also utilizes EDDM shipping, also known as Every Door Direct Mail, to ensure your real estate mailers reach every resident. Additionally, they can help you customize your niche by narrowing it down based on geography, lifestyle, demographics, and the buying/selling stage.
5. PostcardMania
PostcardMania offers a fantastic solution for creating personalized designs for real estate mailers. With an in-house design team and a strong focus on small business marketing, they provide a wide range of customization options. From glossy and full-colored designs to a choice of three different sizes, you can create a mailer that stands out.
Additionally, they offer social media customizations, including adding a QR code that directs potential clients to your online presence. And let’s not forget about their bulk shipping and printing services, which provide great rates for your convenience.
10 Critical Real Estate Mailers Every Realtor Should Be Sending
This list offers a curated selection of top-notch real estate postcard templates suitable for various business needs. To effectively target diverse demographic segments and achieve specific goals, it is recommended to utilize multiple templates. We have included various options to cater to your preferences and requirements.
1. Handwritten note postcards and mailers
Purpose: Thank buyers and sellers for their time
In an era dominated by online communication, the significance of handwritten notes has been dramatically amplified. They embody thoughtfulness and reflect your willingness to slow down and go the extra mile for the recipient.
However, reserving these notes for follow-up efforts is advisable rather than using them for broad outreach. Consider reaching out to clients after an initial meeting or once they have closed on a home.
The key lies in blending gratitude with a personal touch. Express appreciation for your clients’ time and express gratitude for the opportunity to represent them. Let them know that you are eager to assist them again in the future whenever the need arises. If time is a constraint, Etsy offers a range of handwritten options that can be easily customized to suit your busy schedule.
2. Just-listed real estate postcards and mailers
Purpose: Announce a home for sale in a nearby neighborhood
Just-listed postcards are a great way to spread awareness about your new listings. They work to help you generate leads while building your brand and establishing a touchpoint for future clients.
A fantastic way to enhance the success of your just-listed postcards is with circle prospecting. This means sending out your mailers to people living near the listed home.
You should view this as both a short and long-term marketing strategy. Not only will you generate immediate leads, but this will also help you build solid name-brand recognition in those areas over time. Both ProspectsPlus! and Quantum Digital are good choices for this.
3. Free home valuation invitation postcards
Purpose: Show potential buyers how much their home could be worth
Offering a free home valuation can get your foot in the door with potential clients. Knowing how much their home is worth is often enough to get the ball rolling with leads—and using your professional expertise shows that you provide value they can’t get from the internet alone.
It’s best to send out these free home valuation postcards just before May and again toward the end of July, aka the start and end of the real estate high season. Wise Pelican has an automated real estate mailer service for this postcard type. You can also try Corefact.
4. Fence-sitter buyer real estate postcards
Purpose: Encourage buyers to take action
These postcards are great for potential homebuyers with cold feet about following through on a home purchase. This is especially common with first-time homebuyers who may be unconvinced about the benefits of homeownership.
You can use these postcards to encourage prospective buyers to make a move by introducing time-sensitive information about the home market or your services. For example, a discount offer with a hard deadline can nudge homebuyers off the fence. ProspectsPlus! is an excellent choice with its targeted mailing lists and EDDM shipping.
5. Farming real estate postcards
Purpose: Establish yourself as the preferred broker for a particular area
No, this doesn’t mean sending postcards to farmers (unless you live in a rural area.) Real estate farming refers to establishing a solid brand reputation within a bounded geographic location.
To succeed at this method and establish yourself as the top agent for a specific area, it’s best to play the long game. Show off your human side. Let your prospects know about your history of doing business in that area. Highlight your local credentials. Do you live in that neighborhood or city? Are you familiar with local businesses and institutions? Share that. Corefact is an excellent resource for using farming tactics with real estate mailers.
6. Open house postcards
Purpose: Invite potential buyers to your next open house
Open houses are a tried and true method of supercharging home sales. Boost the attendance of your next one and generate valuable leads with open-house real estate mailers.
Few prospective buyers want to purchase without giving the home a test drive. Simply send these postcards to your leads and other neighborhood homeowners the week before the showing. Wise Pelican has some beautiful template choices for open house real estate direct mail campaigns.
7. Special event real estate postcards
Purpose: Create a sense of community to create referrals
Using special events as part of your outreach toolkit is a fantastic way to draw in prospective buyers and sellers.
Consider hosting a trivia night, casino night, holiday reception, or party. Getting even a single client from an event can make the cost of hosting it worthwhile. At these events, collect information from warm leads so you can follow up with them later. Once again, Wise Pelican has diverse template choices to browse through.
8. Homeowner tip postcards
Purpose: For referrals and staying top of mind
The Realtor-client relationship shouldn’t stop once you sign the closing documents. Sending regular follow-up messages with helpful home maintenance tips can help you add value and maintain an ongoing relationship with clients. You can also send these postcards to prospects, demonstrating that your home ownership knowledge extends beyond buying and selling houses.
For example, you might share tips about home care during different seasons. In the autumn, you could send a helpful tip about clearing fallen leaves from gutters. In the winter, you might offer suggestions on preventing freezing pipes; summer might bring tips on proper in-ground pool cleaning. You will want to customize the design for these cards, so Quantum Digital is the perfect tool.
9. Renter postcards
Purpose: Attract future homebuyers
Renters present a vast pool of potential first-time home buyers. However, before targeting this group, it’s crucial to understand their unique needs and concerns. For instance, you can offer valuable insights emphasizing homeownership’s advantages, such as the opportunity to build equity and secure a fixed monthly mortgage payment. ProspectsPlus! Offers a wide range of pre-designed templates tailored explicitly for reaching out to renters.
10. Recipe postcards
Purpose: Stay in touch
Recipe real estate mailers are a fun way to provide value and share your personality with prospects. You can tailor your recipes for the time of the year—and don’t be afraid to get creative. Wise Pelican and Corefact have ready-to-go templates for recipe postcards.
Suppose you hit it out of the park with a stellar recipe. In that case, your mailer might even earn a permanent spot in your prospect’s home, reinforcing that brand recognition every time they bake white chocolate zucchini bread or make a delicious chana masala.
Real Estate Mailer Strategy FAQs
What are real estate mailers?
Mailers encompass various types of real estate direct mail designed to enhance brand recognition and generate leads. Although commonly postcards, they can also include letters, brochures, pamphlets, or other mail formats.
Are real estate mailers worth it?
Agents have a wide array of tools at their disposal, and this tool is one of the essentials. Real estate mailers offer a convenient, cost-effective solution for promoting your services and generating leads. By utilizing these suggested tools, you can automate the process with ready-made templates and professional mailing options, allowing you to set it and forget it.
How effective are real estate postcards?
Mailers can provide a better return on investment (ROI) than digital media campaigns. A 2022 study by the Association of National Advertisers (ANA) found that real estate direct mail still leads in ROI by a wide margin over email and social media marketing. The average ROI of real estate mailers is between 15% and 17%.
Do real estate mailers really work?
The short answer is yes. Despite the rapid growth of digital marketing methods, mailers are still an effective tool for agents. Sending out a physical piece of real estate direct mail can help you stand out from the competition while bypassing crowded email inboxes and spam folders. They can also help you build a more personal connection with your audience.
Grow your business with smarter advertising
Real estate mailers are only one part of a comprehensive marketing plan. Luxury Presence’s award-winning real estate website designs and expert marketing solutions can help you attract more clients and build your brand, from designing a beautiful, high-converting website to on-demand lead generation to get you discovered on Google.
Get started with a free demo and learn more about how we can help you grow your business.
