Publishing platform guidelines | LinkedIn Help (2024)

FAQs

Publishing platform guidelines | LinkedIn Help? ›

Remember to be professional and don't post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal. You're responsible for the content of your articles, including any harm caused by you to others, or harm caused to you through your use of this service.

Click Write article in the share box near the top of your homepage. If you're a Super admin or Content admin of a LinkedIn Page, you'll see an option to Publish as, select which account you want to publish from, and click Next. This takes you to the publishing tool.

LinkedIn posts can help you raise awareness about your brand. If you post interesting and engaging content regularly, you'll build a strong brand on the platform pretty quickly. LinkedIn posts can also be a great way to drive traffic to your website or blog.

The first thing to do is log in. Then get the URL of the news you want to share, and an image you can use to catch the eye of LinkedIn users. On your LinkedIn page, click “Share an update.” Copy and paste the URL of your published press release into this box.

An online publishing platform is a digital service or software that allows publishers to create, publish, track, and distribute content on the web. These platforms provide tools and features that make it easier to share a variety of content types, including articles, blogs, flipbooks, ebooks, magazines, and more.

Remember to be professional and don't post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal. You're responsible for the content of your articles, including any harm caused by you to others, or harm caused to you through your use of this service.

Publishing allows members to write long-form posts about their expertise and interests. Posts are searchable on and off LinkedIn. People who are not in your network can also follow you from your long-form posts and receive updates when you publish next.

Once you post an update, it'll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose.

LinkedIn enables you to reach a coveted audience in a professional context and engage them in a very meaningful way: when they're active on the platform and most receptive to your message. LinkedIn members actively engage with brands, creating opportunities for marketers to share content that drives results.

How often should I publish articles on LinkedIn? ›

As a general guideline, posting one article per week can be a good starting point for many professionals. This frequency allows you to stay visible and relevant without overwhelming your audience or sacrificing content quality.

Best practices

Create visual interest using images, videos, and quotes within your Article. Keep it readable. Plan for content to be relatively concise, between 500 and 1,000 words. Lean into bulleted lists or short sections that make your content easy to consume.

So can I republish my content on LinkedIn Articles? The short answer is that it should be OK as long as you are linking back to your original blog posts within your LinkedIn articles. Although you can't add a canonical URL, you can still create a link back to your post with LinkedIn's built-in linking feature.

You can like and comment on posts and articles on LinkedIn. You can create or join LinkedIn Groups to connect and grow with members who share your interests, experiences, or aspirations. You can also use a set of lightweight expressions called LinkedIn reactions, to easily communicate with your network.