Publish articles or newsletter editions as your LinkedIn Page | LinkedIn Help (2024)

FAQs

Publish articles or newsletter editions as your LinkedIn Page | LinkedIn Help? ›

Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website. Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network.

Reach a larger audience: Publishing content on LinkedIn Articles can potentially reach millions of users, as opposed to the limited number of visitors on your website. Build stronger connections: LinkedIn Articles can help you create deeper relationships with your network.

For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you're sharing.

LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter. Also, after publishing each newsletter edition, push, in-app, and email notifications are sent to all your subscribers to help drive views.

Remember to be professional and don't post anything misleading, fraudulent, obscene, threatening, hateful, defamatory, discriminatory, or illegal. You're responsible for the content of your articles, including any harm caused by you to others, or harm caused to you through your use of this service.

Once you post an update, it'll be shared publicly, on Twitter, with your connections, or with a LinkedIn Group depending on the visibility you choose.

If your profile contains an Accomplishments section, you can simply click the + next to accomplishments, and click Publication from the list. If you don't see Accomplishments on your profile, click the Add profile section button, click Accomplishments, then click Publications to add this section, and then click the +.

Posts may contain media (for example, photos or videos) and third-party content (for example, URL). Articles are long form, in-depth content that may be distributed to your LinkedIn connections and beyond.

What is the difference between newsletter and articles on LinkedIn? ›

LinkedIn Articles vs.

LinkedIn articles have a broader reach as they are accessible to all LinkedIn users and can be discovered through searches, shares, and hashtags. Newsletters, however, focus on a more targeted audience of subscribers who have opted in to receive your content.

A newsletter is a set of regularly published editions on LinkedIn, typically about a specific topic. You can create up to five newsletters as yourself or as a LinkedIn Page. You can also create an unlimited number of editions for each newsletter.

Regularly publishing a newsletter helps you stay top-of-mind with your audience. It establishes a rhythm of communication and keeps your brand or professional identity consistently in front of your network. This consistent touchpoint is especially valuable on LinkedIn, where they just hit one billion members.

Click Write article in the share box near the top of your homepage. If you're a Super admin or Content admin of a LinkedIn Page, you'll see an option to Publish as, select which account you want to publish from, and click Next. This takes you to the publishing tool.

The social media network LinkedIn can grow into a fantastic resource for strengthening your own personal brand power. Honestly, the value of publishing content via LinkedIn's platform is absolutely worth the effort if users have a content strategy lined up from the get-go.

You need to use both articles and posts in LinkedIN to get the best results. Write an article on Linkedin with a link back to whatever your primary content is. Once you do this, LinkedIN will ask you if you would like to share the article in a post, of course.

Showcasing your publications from within your LinkedIn profile encourages your peers and others who are interested in your work, to find out more about your publications, and provides them with an easy way to purchase them.

Participate in LinkedIn's Partner Program

The program pays writers based on the engagement their articles receive, such as views, comments, and shares. To participate in the program, you need to apply and be accepted. Once accepted, you can start earning money for your writing.

Starting with a weekly post and adjusting based on engagement and content quality is a prudent strategy. Remember, the impact of your LinkedIn articles lies in their ability to resonate with and provide value to your audience, so focus on creating meaningful, high-quality content.

According to what has been discussed it could be assumed that LinkedIn should be your platform of choice if you have a business-focused reader and if you want to spend your budget on promoting your articles. But, if you want to write for people and monetize your content, then you should choose Medium.