Progress Customer Community (2024)

FAQs

What is a customer community? ›

A customer community is defined as places or platforms for customers, experts, partners, and others to discuss a product, marketplace, post reviews, brainstorm new product ideas and engage with one another about a company's products/services/brands.

Customer communities provide significant benefits to both users and your brand. Members get an enhanced experience that goes beyond just being a buyer. And you benefit from improved customer loyalty and deep insight into how your buyers think. Central to the community is the platform it's built upon.

By referring to three themes of collaboration, consultation and communication, we use insights from workshop discussions to describe how community engagement can move up the ladder of participation with different community groups (See Figure 1). ...

By working together on issues, customers are more likely to trust the brand when trying out new products and services. Providing helpful discussion points on topics such as user experience or product development, businesses can learn more about how their customers think and use this feedback to make decisions.

A consumer community is a group of people who share a meaningful attribute that is central to their identity, such as their life stage or occupation. Some common examples are students, seniors, teachers, nurses, and first responders.

Building a strong community can have many benefits. For one, it helps create a sense of belonging and connection among members. This can lead to increased social interaction and engagement, as well as making members feel welcomed. Additionally, a close-knit community can be a great resource for information and help.

Being part of an engaging community gives us a sense of belonging. It enables us to share personal relatedness and support perpetual growth of each other, ourselves and our environment.

The main difference lies in their roles: while a customer portal serves as an online channel for support and service, a community is focused on customer interactions, offering an online platform for collaboration and communication.

Customer Community – Business-to-consumer communities with large numbers of external users. Enable customer self-service, extend business processes, and build deeper customer relationships. Customer Community Plus – Business-to-business communities for support and non-sales scenarios, such as eCommerce.

What does community mean in business? ›

Definitions of business community. noun. the body of individuals who manage businesses. synonyms: businessmen.