FAQs
This announcement can be made through email, the company website, social media or an official blog post from the CEO. No matter which platform, the message should be communicated in a positive and enthusiastic manner to instill trust and excitement in all customers.
What is it called when a brand changes its name? ›
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
Why did they rename Jif? ›
The official reason was that our friends on the Continent weren't able to pronounce “Jif” as most European languages don't feature a common hard “J”. There was even a patronising advertising campaign showing people from different countries all making a hash of pronouncing it - “Yiff”, “Zheef”, “Heeeff”, etc.
What is a brand name replacing product name? ›
A trademark is prone to genericization, or "genericide", when a brand name acquires substantial market dominance or mind share, becoming so widely used for similar products or services that it is no longer associated with the trademark owner, e.g., linoleum, bubble wrap, thermos, taser.
How do I announce a change of name? ›
You simply say, “Hey everyone, my new name is [new name] and this is what I wish to be called, effective immediately. I know it will take some getting used to and there will be a period of adjustment, but I can be patient during this time. Thank you for your time,” and leave it at that.
How do you announce new changes? ›
Tips for Writing Organizational Change Announcements
Clearly state the change, its rationale, and its impact. Highlight the Positive: Emphasize the benefits of the change to build support and reduce resistance. Address Concerns: Acknowledge potential worries upfront to show empathy and build trust.
Why did Starburst change their name? ›
Opal Fruits becomes Starburst
Over twenty years later in 1998, they were known as Starburst across the globe, and the name Opal Fruits was limited to the UK. Like it did with Marathon and Snickers, Mars decided to rebrand their property in the UK to bring it inline with the rest of the world. Again, we weren't keen.
Why did Snickers change their name? ›
Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 to align with the global brand, differentiating it from an unrelated US product also named Marathon.
Did Jiffy peanut butter change its name? ›
When did Jiffy peanut butter become Jif®? We have always been called Jif® since our company was first founded in 1958!
What is a knockoff of a brand name product? ›
Knockoff products are those that copy or imitate the physical appearance of other products but which do not copy the brand name or logo of a trademark. They may still be illegal under trademark laws if they confuse consumers or violate patents.
A brand name is a key asset. It's also often the first and most critical touch point for your brand. So while it might be tempting to change it up once in a while don't let your subjective preferences drive what should be a strategic decision.
Why rename a product? ›
There are several common reasons why companies ultimately decide product renaming has become necessary. A clear example is when a brand strategy or positioning changes substantially. Altering the target audience or expanding into new categories often warrants aligning the name with the updated vision.
How do you introduce a brand name change? ›
How to write a name change announcement in 5 steps
- Be positive. Regardless of the reason for the name change, it's important to use a positive tone. ...
- Explain the change. State the old name and what the new name is going forward. ...
- Address product changes. ...
- Address clients and customers. ...
- Present action.
How do I inform a change of name? ›
Name change request letters should always be written in a formal format and should be attached with all the required documents that are needed as proof. Make sure you have a polite and respectful tone while writing the letter. The letter starts with the 'From' address, which is your address.
How do you communicate with brand name change? ›
7 steps to successfully communicate a rebrand
- Communicate the strategic intent behind the rebrand. ...
- Communicate what is changing. ...
- Explain the critical elements of your business and brand that won't change. ...
- Acknowledge the relationship to date and thank them for their ongoing support. ...
- Build the excitement and make a splash.