Problems with Financial Advisers: The Dark Side of AUM (2024)

Problems with Financial Advisers: The Dark Side of AUM (1)

Disclosure: This article is written for entertainment purposes only and should not be construed as financial or any other type of professional advice.

This post is part of a series on problems I’ve encountered with financial advisers and my day 6 blog post for the #YourTurnChallenge.

A while back, I was approached by an online brokerage company about considering the use of an outside portfolio manager. The broker had developed a list of approved firms and I spoke with a few of their representatives. One represented the dark side of paying a fee for assets under management (AUM).

Professional portfolio management can be helpful for those who are very busy and don’t enjoy managing investments

Let me start by discussing the concept of portfolio management. A portfolio manager manages investments by making and implementing decisions on a client’s behalf in regard to asset allocation; selection of investments such as stocks, mutual funds, ETFs, bonds, etc.; and rebalancing. Typically, a client will pay a percentage of the dollar amount of assets under management (AUM) for this service. There may also be charges for transaction fees required to implement and maintain the portfolio-management strategy.

The idea of such an arrangement is that as a client’s wealth grows so do the earnings of the outside firm managing the client’s portfolio. For example, if an adviser starts by managing $200,000 in assets for a 1% AUM fee, then the annual fee collected by the adviser is $1,000. If the assets are grown to $400,000, then the annual fee collected becomes $2,000.

The financial success of the client and adviser, then, are tied together.

However, in some cases, the strategy to bring more assets under management doesn’t involve creating more wealth for the client.

At the time that I was approached with this offer, there weren’t many companies that the average person could access for portfolio management. Many required a minimum of $250,000 for such services, or as much as $10 million.

Today, though, there are many portfolio management arrangements available to the average investor. Betterment offers such a service, for example; the firm invests your money in a diversified portfolio according to its algorithms and its specifications.

Occasionally, there are conflicts of interest between clients and portfolio management firms

Many traditional firms providing portfolio management offer this capability as part of their more comprehensive wealth management services. Generally, a wealth management firm employs a wide range of financial professionals with expertise in portfolio management, estate planning, taxation, and risk management. Often, a financial planner acts as the quarterback for the team, coordinating activities related to the client’s needs. This point person may also be a salesperson, perhaps one with licenses to sell securities and insurance products.

The concept of a wealth manager or portfolio manager was new to me, but one that made sense for investors who don’t have the time or energy to manage investments on an ongoing basis.

As I investigated this possibility, I learned of the dark side of paying for fee-based portfolio management. It started with an odd experience with one of the recommended firms. The main contact was a financial adviser who had held senior-level positions with prominent and prestigious financial institutions. We had two lunch meetings and several email exchanges.

The first time we met at a restaurant of my choice near my office. The restaurant had limited menu options and so I wasn’t surprised (or disturbed) when the financial adviser followed my lead and ordered the same item as I did. But at the second session, at a larger restaurant with a much broad offering, he again ordered what I did. Worse, he finished his meal at the exact same moment as I did. I suddenly felt like I was in an Alfred Hitchco*ck movie, creepily being stalked and hunted by a smiling predator in a pin-striped suit.

Further, when I opened the conversation with a tidbit about this adviser’s business partner (who joined us for this second meeting), I discovered that I had been given false information. And, instead of apologizing for his mistake, my main contact looked at me as if I was wrong to bring up a piece of family trivia. (Note: what I lack in social skills, I make up for in memory.) At this point, I decided to refuse subsequent face-to-face sessions.

Still, I allowed the firm to provide me with a proposal via mail. The recommendation involved a complex arrangement to “protect me” from owning a concentrated position. It would speed up the sale of a large position of stock so that the firm could accelerate the process of bringing my assets under its management. This pitch was the opposite of what I had been originally told about the firm’s approach directly by the adviser.

Also, the strategy would have reclassified my holdings from long-term to short-term, potentially triggering income that would now be taxed at ordinary income rates (associated with short-term capital gains) rather than more favorable long-term capital gains rates. This difference in rates could range from 15-35%. So, if I adopted this recommendation, I could pay at least 15% more (and as much as 35% more) in taxes as compared to a more simplistic strategy of say, steadily reducing my position and snagging low tax rates associated with long-term capital gains.

The proposal mentioned “capital gains” tax but not the exact nature of those taxes. The information was technically accurate but misleading as an important material fact was omitted. A more precise explanation would have been appropriate, given the potentially dramatic difference in taxes.

So, in this situation, the adviser seemed to be reducing the size of my portfolio in order to bring more assets under (his) management. I realized that the financial adviser would simply draw upon his relationship skills to soothe my pain when I realized what had happened to my money.

Here are lessons learned from this experience:

  • Complex strategies could be useful but I need to understand them and their tax consequences.
  • Just because an adviser has been referred to me from a trusted source doesn’t mean that the adviser can be trusted.
  • Many financial advisers know more about sales and relationship management than investment management.
  • Trust my gut, and be sure to have more than one encounter with someone before entrusting my money to an adviser.

Not all portfolio managers are predatory. But this one showed me that some financial advisers seek to dominate an investor, not to grow the investor’s wealth.

Problems with Financial Advisers: The Dark Side of AUM (2024)

FAQs

How to tell if your financial advisor is bad? ›

  1. Your Financial Advisor Ignores You.
  2. The Financial Advisor Talks at You, Not With You.
  3. Too Much Jargon And Not Enough Information.
  4. Investments Are Too Expensive.

What is one of the biggest challenges facing financial advisors? ›

Financial advisors face challenges such as market volatility, regulatory changes, client expectations, and technological advancements. Balancing risk and return becomes intricate amidst economic uncertainties.

Do financial advisors have a bad reputation? ›

Financial advisors and insurance agents may have a certain reputation in many circles. While I believe the majority are honest, some advisors may give the rest a bad name by focusing on the commission instead of the client. And, even if you meet an honest advisor, how can you know they will do the job suited for you?

What is a red flag for a financial advisor? ›

Pushing you towards any financial product or investment right off the bat is a red flag, and annuities are often an early sign of this. Often, advisors will try to show value early on in the conversation.

How to tell if your financial advisor is ripping you off? ›

There are several warning signs that your financial advisor may be ripping you off, including high fees, hidden costs, and a lack of transparency. If you have concerns, it's important to speak up and ask questions.

Are AUM financial advisors worth it? ›

Easy and well-established: AUM fees aren't perfect. But as long as you're getting value for the amount you pay, they are an easy way to work with somebody. You have a broad range of choices if you're looking for AUM advisors, so you can likely find somebody who is a good fit for you.

Is a 1% fee for a financial advisor worth it? ›

Bottom Line. On average, financial advisors charge between 0.59% and 1.18% of assets under management for their asset management. At 1%, an advisor's fee is well within the industry average. Whether that fee is too much or just right depends entirely on what you think of the advisor's services and performance.

Is 2% fee high for a financial advisor? ›

Answer: From a regulatory perspective, it's usually prohibited to ever charge more than 2%, so it's common to see fees range from as low as 0.25% all the way up to 2%, says certified financial planner Taylor Jessee at Impact Financial.

What is the bias of financial advisors? ›

For example, if a financial adviser is told that a client's risk tolerance is "medium," they may be more likely to recommend investments that are riskier than they actually need to be. Another common bias is confirmation bias. This is the tendency to seek out information that confirms our existing beliefs.

Why do some financial advisors fail? ›

As a financial advisor, it takes hard work to attract clients and even more work to keep them. Clients can part ways with their advisors due to poor communication, mismatched expectations, underperformance, lack of personalized advice, trust issues, high fees, and inadequate financial education.

Are financial advisors struggling? ›

There is no comfort in the numbers:

The retention rate is low: By the fifth year, only 15-16% of advisors will still be in business. Over 90% of financial advisors in the industry do not last three years. Putting it simply: 9 advisors out of 10 would fail!

What financial advisors don t tell you? ›

10 Things Your Financial Advisor Should Not Tell You
  • "I offer a guaranteed rate of return."
  • "Performance is the only thing that matters."
  • "This investment product is risk-free. ...
  • "Don't worry about how you're invested. ...
  • "I know my pay structure is confusing; just trust me that it's fair."
Mar 1, 2024

When to leave your financial advisor? ›

Poor performance, high fees, strained communication and stagnant advice are among the reasons to look for a new advisor. Kevin Voigt is a freelance writer covering personal loans and investing topics for NerdWallet.

How do you know if a financial advisor is any good? ›

All financial advisers should be registered with the FCA. This means they meet the right standards and you get more protection if you're not happy with the service. For example, you can complain to the Financial Services Ombudsman and may be able to claim compensation if things go wrong.

When should you leave your financial advisor? ›

Poor performance, high fees, strained communication and stagnant advice are among the reasons to look for a new advisor. Kevin Voigt is a freelance writer covering personal loans and investing topics for NerdWallet.

What to do if you are unhappy with your financial advisor? ›

File a complaint with their firm

If you leave the meeting feeling like your concerns weren't addressed, you might need to escalate the matter. Financial advisory firms typically have a formal complaint process.

How do you know you can trust a financial advisor? ›

The bottom-line question for your financial advisor is incredibly simple: “Are you a fiduciary?” If so, they should say so in writing and adhere to a code of ethics and “prudent care.” Don't wait for the DOL rule to go into effect. It may even get tied up in court again.

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