Manufacturers & Pet Product Brands
The APPA Research & Insights Team makes the industry statistics available publicly on an annual basis. Discover additional insights and data related to our National Pet Owners Survey in our Strategic Insights research reports.
Total U.S. Pet Industry Expenditures
Year Billions of Dollars 2024 $150.6 Estimated 2023 $147.0 2022 $136.8 2021 $123.6 2020 $108.9 2019 $97.1 2018 $90.5
2023 ACTUAL SALES IN THE U.S. MARKET$147 billion spent on pets in 2023
Pet Food & Treats
$64.4 Billion
Supplies, Live Animals & OTC Medicine
$32 Billion
Vet Care & Product Sales
$38.3 Billion
Other Services
$12.3 Billion
*Other Services category includes boarding, grooming, insurance, training, pet sitting, pet walking, and all services outside of veterinary care.
2024 PROJECTED SALES IN THE U.S. MARKET$150.6 billion in sales projected
Pet Food & Treats
$66.9 Billion
Supplies, Live Animals & OTC Medicine
$32 Billion
Vet Care & Product Sales
$39.1 Billion
Other Services
$12.6 Billion
Source information:
All data was reviewed and validated by industry experts and leading pet retailers and manufacturers.
According to the 2024 APPA National Pet Owners Survey as cited in APPA's State of the Industry Report, 82 million U.S. households own a pet. Below, we report on the pet ownership statistics by species-type and by generational segment.2024 APPA National Pet Owners Survey Stats
Number of U.S. Households That Own a Pet
Millions of Households Bird 5 Cat 40 Dog 58 Horse 2 Freshwater Fish 9 Saltwater Fish 1 Reptile 6 Small Animal 5
Pet Ownership by Generation
% of Pet Owners Gen Z 16% Millennial 32% Gen X 27% Baby Boomer 24% Builder 1%