(PDF) 7 Real Estate Newsletter MUSTS That Generate Leads - PDF (2024)

by Jaymie Carroll | Last updated Jul 22, 2023 | Realtor® Marketing

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Your own real estate newsletter is one of the best ways to generate leads, stay top of mind and have consistent, closed deals. Get your e-Guide PDF here. It’s one of the BEST WAYS TO LEVERAGE YOURSELF.

When done correctly you can see who in your SOI is a potential seller or buyer.

Below you’ll find 7 Real Estate Newsletter ABSOLUTE MUSTS AND TEMPLATE. Be sure to get your FREE PDF e-Guide below.

(PDF) 7 Real Estate Newsletter MUSTS That Generate Leads - PDF (1)

THIS POST MAY CONTAIN AFFILIATE LINKS. PLEASE READ MY DISCLOSURE FOR MORE INFO.

Get “7 LUCRATIVE Real Estate Newsletter MUSTS With Template Link” Below

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7 Musts Of Real Estate Newsletters That Generate Leads and Keep You Top Of Mind

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Great images and photos are the number one way to grab people’s attention in the real estate business. Photos tell a story and appeal to people.

Make sure your newsletter template is visually appealing. Use attractive photos throughout your Real Estate Newsletter.

Find a newsletter platform that’s designed for visuals and photographs within your newsletter.

CLICK the red button below to view the template.

LEARN THE EXACT DETAILS TO CREATING YOUR OWN STRATEGIC REALTOR® NEWSLETTER. CLICK HERE

2. Your Real Estate Newsletter Must Have a catchy and timely subject line

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Your subject lines make a difference on your open rate. There are many ways to create catchy subject lines which help your open rates.

1. Add timely information such as current home interest rates for new purchases and refinancing.

2. Seasonal homeowner tips capture attention

3. Current real estate market data always grabs people’s attention.

Using benefit-driven subject lines and curiosity subject lines help your open rates.

3. Include Local information

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Do not have your real estate newsletter just about real estate and listings.

YAWN.

Keep your sphere looking forward to each one of your digital newsletters with interesting information that’s not just about real estate.

There are many ways to create an interesting Realtor® newsletter your sphere will enjoy and look forward to.

Include information about your community. Highlight local events and businesses in it.

Have helpful information to homeowners. Know your demographic and include information of interest to them.

Having a well rounded, professional real estate newsletter will improve your open rates. Your SOI will look forward to your monthly newsletter!

4. Always Include Calls To Action

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Having calls to action in your Realtor® newsletter is an absolute must. There are many ways to include calls to action in them.

1. Call Now For A FREE CMA

2. CLICK HERE To Find Out The Value Of Your Home

3. LEARN MORE HERE

4. CALL OR TEXT ME FOR (_________)

Using strong calls to action is one of the key elements in an effective real estate newsletter that gets you leads and referrals.

5. Your Contact Information At The Top

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In the pivotal and ground breaking book “Don’t Make Me Think” it lays the foundation for creating effective layouts. The strategies the author teaches influence human behavior.

This is how billion dollar Amazon built it’s empire. It built it on the principles ofdon’t make your end user-reader think. They make it easy to find, click and buy.

Your phone number should be at the top and make it LARGE.Don’t make them think or work to find it.

Include your business contact informationin an easy to see area.

6. Your Real Estate Newsletter Must Be Scannable

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Make your newsletter scannable and easy to read. DO NOT MAKE IT difficult to read. It needs to be easy to read on desktops and on mobile devices.

Do the following to ensure your newsletter is enjoyable and easy to follow:

1. Make sure you have plenty of ‘white space’

2. Use 16-18 font size for sentences

3. Use 22-24 font size for headings

Make reading less of a chore and more enjoyable. Ensure it’s easy to scan so people can find what interests them quickly.

7. Your Real Estate Newsletter TEMPLATE MUST BE Mobile Optimized

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Image:Litmus

More than 41% of people read their emails on their phone. That statistics is increasing too.

If your Realtor® Newsletter displays incorrectly on a mobile device it’s likely to be deleted within 3 seconds.

REMEMBER – Stay top of mind consistently and market yourself.

IF YOU DON’T – ANOTHER AGENT IS.

LEARN THE EXACT DETAILS TO CREATING YOUR OWN STRATEGIC REALTOR® NEWSLETTER. CLICK HERE

WOW YOUR SOI & LEVERAGE YOURSELF WITH YOUR OWN PROFESSIONAL REAL ESTATE NEWSLETTER

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(PDF) 7 Real Estate Newsletter MUSTS That Generate Leads - PDF (2024)

FAQs

How do I create a real estate newsletter? ›

Best practices for real estate newsletters
  1. Define your audience. ...
  2. Provide value. ...
  3. Maintain a consistent schedule. ...
  4. Recycle and repurpose content. ...
  5. Craft compelling subject lines. ...
  6. Optimize design and layout. ...
  7. Include specific calls to action (CTAs) ...
  8. Monitor and analyze performance.
Jul 17, 2024

How do I make my real estate website stand out? ›

Here are five ways to make your real estate website stand out.
  1. Keep It Up to Date. As a real estate agent, keeping your website up-to-date is critical. ...
  2. Create Blog Content. ...
  3. Stay On-Brand. ...
  4. Use Quality Images Only. ...
  5. Write Detailed Property Details.

Which of the following could be considered an act of omission by a license holder in a real estate transaction? ›

Failure to Tell the Buyer Important Information

It can be something a licensee simply forgot to pass on to the buyer. This includes things like: Information about a planned development of a 20 story apartment building right next door. A current neighbor dispute about a large tree in the yard of the property for sale.

How do I create a real estate listing presentation? ›

The 9 components of a winning real estate listing presentation
  1. A Self-introduction. ...
  2. Local housing market data. ...
  3. An explanation of the home selling process. ...
  4. An explanation of the pre-listing work needed to be successful. ...
  5. A detailed pricing strategy. ...
  6. Expectations for showings and open houses. ...
  7. Your offer and negotiation strategy.
Mar 26, 2024

How do you make a catchy newsletter? ›

  1. Focus On Offering Value. Offer value, period. ...
  2. Keep It Short, Authentic And Actionable. ...
  3. Test For The Right Frequency. ...
  4. Write For Your Audience, Not For You. ...
  5. Use Clever And Relevant Headlines. ...
  6. Create Content Worth Reading. ...
  7. Curate Engaging Elements. ...
  8. Run Special Editions.
Dec 28, 2020

What is the best source for real estate news? ›

Top 10 National Real Estate News Websites
  1. NAR. Realtor/Research-and-Statistics. ...
  2. Inman.com (Paywalled) ...
  3. Realtor.com – Research. ...
  4. HousingWire.com (Partially Paywalled) ...
  5. RealEstateNews.com. ...
  6. Zillow.com – Research. ...
  7. RisMedia.com. ...
  8. Redfin.com Data Center.

How do I get more views on my real estate listing? ›

Some buyers are looking for houses that they can DIY, so it is important to make sure to target them. The overall key to getting more views is simple: be professional and creative! Represent your listing a top-tier property that buyers want to know more about and become a part of.

How do I make my listing standout? ›

Follow these real estate listing tips from our real estate experts on how to make your online listing stand out.
  1. Drop the Price on a Weekend. ...
  2. Offer to Pay January Taxes. ...
  3. Offer a Bonus to Agents. ...
  4. Present Honest Details. ...
  5. Keep It Simple (and Clean) ...
  6. Get 3D Videos and Floor Plans. ...
  7. Use Professional Photographers. ...
  8. Know the Keywords.
Apr 5, 2023

How do you make yourself stand out in real estate? ›

8 Ways Realtors Can Stand Out From Their Competitors
  1. Enhance The Client Experience. ...
  2. Be Professional When Approaching Prospects. ...
  3. Find Your Speciality & Excel At It. ...
  4. Build A Formidable Online Presence. ...
  5. Get On Google My Business. ...
  6. Invest In Branding. ...
  7. Build Your Network And Connections. ...
  8. Sponsor Local Events.

What is a subagent? ›

: a subordinate agent : an agent (such as a real estate broker) who is authorized by another agent to act in that person's place. In a subagency, the selling broker is a subagent of the seller because the selling broker derives his/her authority from the listing broker.

What does commingling mean in real estate? ›

Commingling in real estate means mixing funds that should be separate. Say you're a landlord and toss all your rental income into your personal checking account, or maybe you're raising money for real estate transactions but not bothering to keep your investors' cash separate from your personal funds.

What are the six essential terms of an agency listing agreement? ›

The essential terms of an agency listing agreement are: (1) The names of the parties; (2) The identity of the property; (3) the terms and conditions of the anticipated sale, lease or loan; (4) the amount of commission or other compensation to be paid; (5) the expiration date of the agency; and (6) signatures of all ...

What does a good listing presentation look like? ›

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients. It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

How do you introduce yourself as a real estate agent template? ›

Follow these steps to assist you in writing an introduction letter as a realtor:
  1. Open with a greeting. ...
  2. Explain your background. ...
  3. Include relevant experiences. ...
  4. Show how you can help their real estate needs. ...
  5. Provide contact methods. ...
  6. Include closing.
Jun 24, 2022

What should an agent do before preparing a listing presentation? ›

How to Prepare a Killer Listing Presentation
  1. Start By Understanding Your Prospective Client. ...
  2. Request to be the Last Agent That They See. ...
  3. Send a Pre-Meeting Information Packet. ...
  4. See the Home in Advance. ...
  5. Check the Property's History. ...
  6. Learn More About the Homeowner. ...
  7. What to do in Your Listing Presentation.

What should I call my real estate newsletter? ›

Example Real Estate Newsletter Names
AboutEchoReview
BroadcastHomefrontTelltale
BroadcasterHomeownerThe Hub
BrochureHomespunThe Ins & Outs of …
BugleHometalkThe Local
46 more rows

How much does it cost to produce a newsletter? ›

Freelance designers typically charge between $25 and $150 per hour, while email marketing agencies bill between $99 and $249 hourly. For individual email design work, freelancers and service providers generally charge between $100 and $300 per design.

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