What Is Owned Media? Definition, Types, and Benefits
In the world of digital marketing, there are a variety of different types of media. Each one has its own unique purpose and benefits for businesses. In this blog post, we will discuss owned media. What is it? How can you use it to promote your business? And what are the benefits? Let’s get started!
What is Owned Media
Owned media is any content or channel that you create and control yourself. This could include a website, blog, social media profile, email list, or even a physical mailing list. As the business owner, you have complete control over this content and can use it to promote your products or services however you see fit.
One of the biggest benefits of using owned media is that you have full creative control. You can design and format the content however you want, and you can post whatever you think will be most appealing to your audience. Additionally, you can target your messaging specifically to your target market, which can be a huge advantage of owned media over other types of media.
Types of Owned Media
There are a variety of different types of owned media that you can use to promote your business. The most common are websites, blogs, social media profiles, email lists, and physical mailing lists. Let’s take a closer look at each one.
Websites
A website is the most common type of owned media. It’s a great place to showcase your products or services, provide detailed information about your company, and post blog articles and other content. You can also use your website to accept orders and payments from customers.
Blogs
Blogging is a great way to share your thoughts and ideas with the world. A blog can be a great way to connect with your customers and provide them with valuable information. You can also use your blog to sell products or services and to drive traffic back to your website.
Social Media Profiles
Social media profiles help businesses connect with customers and build relationships with them. You can post updates about your business, share photos and videos, and answer questions from customers. Social media profiles are a great way to build trust and credibility with your customers.
SEE ALSO:How to Create Engaging Content on Social Media
Email Lists
Email lists keep businesses in touch with their customers. You can send them updates about your business, new products or services, or special offers. You can also use email lists to gather feedback from customers and to gather testimonials.
Physical Mailing Lists
Physical mailing lists connect businesses with their customers offline. You can send them special offers, news about your business, or information about new or updated offerings. Physical mailing lists build connections with potential customers and help them stay aware of your products.
What to Promote on Owned Media
There are a variety of different things that you can promote on your owned media channels. The most common are products or services, blog articles, special offers, and news about your business. But you can also use your channels to promote other types of content, such as photos, videos, and infographics.
Benefits of Owned Media
There are a number of benefits to using owned media for your business. The most common include:
- You have full creative control over the content.
- You can target your messaging specifically to your preferred market.
- The channels are free to use.
- You can build relationships with your customers.
- Multiple channels keep businesses in touch with their customers.
- These channels are a great way to promote other types of content, such as photos, videos, and infographics.
As you can see, there are a number of benefits to using owned media for your business. If you’re not using these channels already, it’s time to start!
SEE ALSO:Paid Media: Content Marketing’s Answer to Faster Learning (and Results)
