One study said happiness peaked at $75,000 in income. Now, economists say it's higher — by a lot. (2024)

It's a question that economists, psychologists and armchair philosophers have grappled with for centuries: Can money buy happiness?

Now, new researchfrom a Nobel Prize-winning economist and fellow researchers provides a fresh answer. Money does appear to boost happiness — at least for most people — up to earnings of $500,000, according to the new paper published in this month in the Proceedings of the National Academy of Sciences journal.

That contradicts earlier research from one of the economists involved in the new study, Daniel Kahneman, who in 2010 published an influentialstudywith fellow Nobel Prize-winner Angus Deaton. The 2010 study found that money could only boost happiness up to a point — about $75,000 in annual earnings. Beyond that figure, the researchers concluded, money had little impact.

That notion that happiness tops out at $75,000 became so popular that Dan Price, the founder of credit card processor Gravity Payments, decided in 2015 to boost theminimum salaries of his employeesto $70,000 — cutting his own salary to do so. The move brought him praise as an innovator and business leader in the process. (Price laterstepped downafter allegations of a pattern of abusing women.)

Yet new findings suggest that, for most people, happiness does improve with higher earnings — up to $500,000 a year. The research could have real-world implications for tax policies or compensation strategies, co-author Matthew Killingsworth of the University of Pennsylvaniasaid in a statement about the latest findings.

"In the simplest terms, this suggests that for most people larger incomes are associated with greater happiness," Killingsworth noted.

Most people fall into one of two groups, the researchers found. Most people's happiness rises linearly with income, while about 30% of people are the "happiest," experiencing accelerating well-being once their earnings rise above $100,000.

"Adversarial collaboration"

The new study stems from a process called "adversarial collaboration," or when researchers with conflicting findings seek to resolve their dispute through joint research.

In this case, Kahneman paired up with Killingsworth after the latter'sresearch contradicted his 2010 findings.

With co-author Barbara Mellers, also of the University of Pennsylvania, they ran a new experiment, asking 33,391 working U.S. adults with a median household income of $85,000 to answer questions about their sense of well-being.

Their new findings suggest that, for most people, happiness does improve with higher earnings, up to $500,000 a year — although participants above that income were "quite rare," providing a lack of comprehensive data for that group, the study notes.

"Rich and miserable"

Yet there is a smaller group of people for whom higher incomes don't make much of a difference, the researchers found. For this "unhappy group," comprising about 15% of people, the relationship between happiness and income is different, with additional money failing to improve their sense of well-being once they've hit $100,000 in annual earnings, according to the study.

These people may be suffering from life events that overwhelm any improvement that money might bring, the researchers posited.

"This income threshold may represent the point beyond which the miseries that remain are not alleviated by high income," Kahneman, Killingsworth and Mellers wrote. "Heartbreak, bereavement, and clinical depression may be examples of such miseries."

Or, as Killingsworth said in the statement, "[I]f you're rich and miserable, more money won't help."

On the flip side, the "happiest 30% experience feelings of well-being that sharply accelerate once they earn over $100,000, the study found.

That doesn't mean that money can solve all one's problems, Killingsworth said. And indeed, other research into the science of happiness has found that other aspects of life, fromcommunitytohobbies, has a measurable impact on contentment.

But money can contribute to a happier life, he added.

"Money is just one of the many determinants of happiness," he said in the statement. "Money is not the secret to happiness, but it can probably help a bit."

Aimee Picchi

Aimee Picchi is the associate managing editor for CBS MoneyWatch, where she covers business and personal finance. She previously worked at Bloomberg News and has written for national news outlets including USA Today and Consumer Reports.

One study said happiness peaked at $75,000 in income. Now, economists say it's higher — by a lot. (2024)

FAQs

At what income level does happiness peak? ›

The $75,000 Study

This belief is supported by a widely publicized 2010 study led by Daniel Kahneman and his Princeton colleague, Angus Deaton — both winners of the Nobel Prize in Economics — which concluded that happiness only increases with income up to $75,000.

What is the 75k salary study? ›

Kahneman's original study that put the plateau around $75,000 more specifically saw happiness flatten in the $60,000 to $90,000 salary range, making the $75,000 number the midpoint, which is why it gets cited as the official plateau.

What is the relationship between money and happiness research? ›

This just in: money apparently does buy happiness. A new study conducted by a senior fellow at the Wharton School at the University of Pennsylvania found an increasingly positive association between money and happiness.

What is the hypothesis about income and happiness? ›

The adaptation theory says that an increase in income will temporarily increase people's happiness, but over time they will adjust to their higher income such that their happiness reverts back towards its original level.

Is $90,000 a year a good salary? ›

A salary of $90,000 is substantially higher than the national median household income, so yes, it's a good salary for a single person. Exactly how good depends on where you live, as the cost of living varies significantly across the U.S.

Is $500,000 a good salary? ›

Based on that figure, an annual income of $500,000 or more would make you rich. The Economic Policy Institute uses a different baseline to determine who constitutes the top 1% and the top 5%. For 2021, you're in the top 1% if you earn $819,324 or more each year. The top 5% of income earners make $335,891 per year.

Is $100 000 a good salary in us? ›

The Takeaway

For most individuals and small families, the answer to “Is $100,000 a good salary?” is a resounding “yes.” Cost of living and family size can affect how far $100,000 will go, but generally speaking, you can live comfortably on $100,000 a year. Are you hoping to make the most of your salary?

Is 75K considered a good salary? ›

Is $75K a Year a Good Salary? If you make $75,000 a year, you're earning more than half of all workers in the U.S. And in fact, many people would probably consider the salary as good pay. After all, a $75,000 salary works out to around $6,250 per month, $1,442.31 per week, or $36.06 an hour.

Is $300000 a good salary in US? ›

The Takeaway

A salary of $300,000 is substantially higher than the national average and certainly a “good” salary for a single person in 2024 by most peoples' reckoning. That said, no matter how much you earn, bad financial habits can bite you in the long run, so don't forget about your budget.

Are billionaires happier? ›

According to a new study by Matthew Killingsworth, a senior Wharton School fellow at the University of Pennsylvania, the ultra-rich are far happier than people earning $500,000 a year, who are themselves notably happier than low- and middle-income earners.

Is it better to be wealthy or happy? ›

Doing a job they love is more important than a higher salary. The phrase 'money can't buy happiness' dates back to the eighteenth century, but it seems it's still true in modern day America – at least when it comes to employment.

Are wealthy families happier? ›

The happiness scale

Low-income people earning about $30,000 or less gave their lives an average rating of about 4, while people earning about $500,000 rated their lives above 5. But multimillionaires gave their life satisfaction an average rating closer to 6.

Does higher income increase happiness? ›

In a new Proceedings of the National Academy of Sciences paper, the trio shows that, on average, larger incomes are associated with ever-increasing levels of happiness.

What is the paradox of income and happiness? ›

The Easterlin Paradox states that at a point in time happiness varies directly with income, both among and within nations, but over time the long-term growth rates of happiness and income are not significantly related. The principal reason for the contradiction is social comparison.

Does wealth bring happiness? ›

In conclusion, happiness cannot be achieved through material wealth alone. Factors such as social relations, freedom, generosity and optimism are also important for happiness. This study analyzes the relationship between wealth and happiness using a Panel Data Analysis approach.

What wealth class is the happiest? ›

Now, Killingsworth has found that happiness rises to even higher levels for the extremely rich, or those with assets between $3 million to $7.9 million, with their life satisfaction far exceeding that of people with mere six figure incomes.

How much income is enough to be happy? ›

The answer is a bit more than the often cited $75,000 per year. In a 2023 paper published by the Proceedings of the National Academy of Sciences (PNAS) journal, key findings suggest that earnings up to $500,000 boost and buy overall happiness.

When happiness is on peak? ›

Between the ages of around 20 and the decade between ages 40 to 50, people score progressively lower in measures of happiness on average. But after the middle years of their life, that trend is reversed so that average happiness becomes steadily greater, until it levels off when people are about 70.

What is the optimal level of happiness? ›

In terms of romantic relationships and volunteer activities, happier is indeed better. In contrast, in terms of income, education, and political participation, the moderate level of happiness is the best; beyond the moderate level of happiness, happier is not better.

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