Netflix to Start the Phase-Out of Its Basic Ad-Free Plan in the US (2024)

Netflix is continuing to sunset its Basic ad-free option for customers, extending the process to existing subscribers in the US and France. The streaming giant announced the move in a letter to shareholders on Thursday and discussed it during its second-quarter earnings call. Affected customers in the US -- legacy users who haven't canceled their Basic ad-free subscriptions -- will begin to see emails encouraging them to select a new plan.

The announcement about sunsetting this subscription plan is not new. The streamer dropped its Basic commercial-free tier for new subscribersin the US and UK in July 2023andfollowed up last October with a price increasefor legacy customers with the subscription. The price was bumped up to $12 per month for existing customers in the US who opted to keep the plan, with increases in the UK and France as well.

The streamer initially announced its decision to completely phase it out in aletter to shareholdersearlier this year, and started the permanent discontinuation in the UK and Canada in the second quarter of 2024. Users have begun to seeon-screen notificationsshowing a deadline to upgrade subscriptions. Additionally, Netflix started moving forward with shutting down the Basic subscription option in select regions where the ad-based version is available.

With the new change this year, US subscribers will have three plans to choose from: Basic With Ads ($7 per month), ad-free Standard ($15.50 a month) or Premium ($23 per month). If you want to share your account with someone outside your household, there's an optional extra member fee of $8 per month.Netflix's ad-based planis one of its most popular -- and cheaper than rivals Disney Plus and Hulu -- but we'll note that not every title is available to stream on the plan. You must upgrade to access certain TV shows and blockbuster movies.

Read more: Heat Wave Entertainment: Which Streaming Services Deserve Your Summer Subscription?

During Netflix's earnings callin January, co-CEO Greg Peters highlighted the value of the ad-supported subscription versus the Basic plan, pointing out that the $7 option offers two streams, better video quality and downloads.

The streaming service cited its entertainment value and highlighted its expanding video games lineup and live sports programming. After testing the live streaming waters with a comedy special and golf tournament, Netflix is diving deeper into live sports. It streamed a tennis match between Rafael Nadal and Carlos Alcaraz this past March, and the media giantinked a deal with World Wrestling Entertainment.

Starting January 2025, wrestling fans in the US, UK, Canada and Latin America can watch live Monday Night Raw matches on the platform, with additional regions to come. Netflix will also be the destination for international subscribers who want to watch Smackdown, WrestleMania and other popular WWE shows.

Be sure to check out our coverage ofNetflix's games and what ad-based subscriptions offer across the streaming universe.

Netflix to Start the Phase-Out of Its Basic Ad-Free Plan in the US (2024)

FAQs

Netflix to Start the Phase-Out of Its Basic Ad-Free Plan in the US? ›

With the new change this year, US subscribers will have three plans to choose from: Basic With Ads ($7 per month), ad-free Standard ($15.50 a month) or Premium ($23 per month). If you want to share your account with someone outside your household, there's an optional extra member fee of $8 per month.

What package is Netflix getting rid of? ›

During a call with investors last week, Netflix confirmed it will phase out its Basic tier in the U.S. and France. The Basic plan was previously the most affordable Netflix tier, available for less than $10 before a price hike in fall.

Is Netflix starting to phase out its basic ad-free subscription plan in the US and France? ›

Netflix is removing its cheapest ad-free plan for subscribers in the U.S. and France. The change was announced Thursday as part of the streaming giant's second-quarter earnings report.

Is Netflix getting rid of the 11.99 plan? ›

From July 2023, there will be no more new signups for the $11.99 monthly basic ad-free plan in the US. Until they change or cancel their subscription, current subscribers may remain with the plan, reports MSN.

Is Netflix starting to phase out its cheapest ad-free plan? ›

Netflix is pushing further into the world of live sports programming and experiences. Netflix will start phasing out its Basic plan, its cheapest advertising-free plan, which costs $11.99 per month in the United States, the company said on Thursday.

Is Netflix Basic Plan ending? ›

The company quit offering the basic plan for new subscribers in July 2023, but allowed basic plan customers to remain on the subscription so long as they didn't cancel or change plans.

How much is Netflix a month without commercials? ›

Standard: $15.49 per month

The Standard plan is similar to the Standard with ads plan in that users can watch or download Netflix on two devices at a time, but have the added benefit of watching unlimited ad-free movies and shows.

Can I keep my Netflix basic plan? ›

Your plan determines how many extra member slots you can add. The Basic plan has been discontinued. You can change your plan at any time. Depending on where you live, you may be charged taxes in addition to your subscription price.

Is the Netflix Basic Plan good? ›

Netflix Basic Plan: Rs 199 per month

Compatibility with mobile phones, tablets, computers, and smart TVs. Limited to one active screen and one device for downloads. The Basic plan is suitable for users who want to enjoy Netflix on a larger screen while maintaining a single-user experience.

Why is Netflix changing my plan? ›

As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation.

How much does Netflix cost per month in 2024? ›

Netflix Prices in 2024

Additional tiers include $15.49 for Standard service, which includes 2 screens, and $22.99 for Premium, which includes 4 screens as well as upgraded HDR/4K resolution.

How do I get my free 3 months Netflix? ›

Netflix does not offer free trials, but you have the freedom to change your plan or cancel online at any time if you decide Netflix isn't for you. There are no contracts, no cancellation fees, and no commitments.

Is Netflix going away with ad free? ›

The streamer dropped its Basic commercial-free tier for new subscribers in the US and UK in July 2023 and followed up last October with a price increase for legacy customers with the subscription.

Can I share my Netflix account with family in a different home? ›

A Netflix account is meant to be shared by people who live together in one household. People who are not in your household will need to use their own account to watch Netflix. Learn more about sharing Netflix. Account owners can buy an extra member slot and invite people outside their household to use Netflix.

Did Netflix lose subscribers in 2024? ›

How many paid subscribers does Netflix have? Netflix had around 277.65 million paid subscribers worldwide as of the second quarter of 2024. This marked an increase of over eight million subscribers compared with the previous quarter.

How many devices can be logged into Netflix? ›

Note:After stopping Netflix on a different device, you may need to wait 5-10 minutes before you can watch on your device. Or, upgrade your Netflix plan to allow more devices to watch at the same time (up to 4 with the Premium plan).

Is Netflix canceling US subscriptions? ›

In a surprising move, Netflix has begun canceling subscriptions for some U.S. customers, sending concern through the streaming industry. With 84.11 million paid subscribers across the United States and Canada as of Q2 2024, this decision marks a significant shift in the company's strategy.

Is Netflix discontinuing the plan? ›

The announcement about sunsetting this subscription plan is not new. The streamer dropped its Basic commercial-free tier for new subscribers in the US and UK in July 2023 and followed up last October with a price increase for legacy customers with the subscription.

What is the new Netflix policy 2024? ›

Under the new rules, any account that doesn't log in to Netflix on the primary location's WiFi within a 31-day window will lose access to the account. Additionally, if there isn't an extra member paid for on the primary account, anyone outside the primary location won't have access to Netflix.

What is Netflix doing to stop sharing? ›

That means you can't hand out your password to friends or family that don't live with you, or piggyback on someone else's account. The streaming service has started shutting down freeloading friends and family with a screen designed to get them to re-authenticate the sign-in or sign up for a new account.

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