Netflix Subscription Update: What the Phasing Out of its Basic, Ad-Free Plan Means (2024)

Netflix is planning to sunset its cheapest basic ad-free option for some customers. The streaming giant announced the news in aletter to shareholders on Tuesday, saying it will begin with the UK and Canada in the second quarter. Subsequently, Netflix will eliminate the basic subscription in select regions where the ad-based version is available.

The streamer dropped its Basic ad-free plan for new subscribers in the US and UK in July 2023 and followed up with a price increase for those who were grandfathered into the subscription last October. The price was bumped up to $12 per month for existing customers in the US, with increases in the UK and France as well.

With the new change this year, US subscribers -- if affected -- will have three plans to choose from: Basic with Ads ($7 per month), ad-free Standard ($15.50 a month) or Premium ($23 per month). If you want to share your account with someone outside your household, there's an optional extra member fee of $8 per month. Netflix's ad-based plan is one of its most popular -- and cheaper than rivals Disney Plus and Hulu -- but we'll note not every title is available to stream on the plan. You must upgrade to access certain TV shows and blockbuster movies.

During Netflix's earnings call on Tuesday, co-CEO Greg Peters highlighted the value of the ad-supported subscription versus the basic plan, pointing out that the $7 option offers two streams, better video quality and downloads.

The streaming service cited its entertainment value and highlighted its expanding video games lineup and live sports programming. After testing the live streaming waters with a comedy special and golf tournament, Netflix is diving deeper into live sports. It will stream a tennis match between Rafael Nadal and Carlos Alcaraz this March, and the media giant just inked a deal with the WWE.

Starting January 2025, wrestling fans in the US, UK, Canada and Latin America can watch live Monday Night Raw matches on the platform, with additional regions to come. Netflix will also be the destination for international subscribers who want to watch Smackdown, WrestleMania and other popular WWE shows.

Be sure to check out our coverage on Netflix's games and what ad-based subscriptions offer across the streaming universe.

Netflix Subscription Update: What the Phasing Out of its Basic, Ad-Free Plan Means (2024)

FAQs

Netflix Subscription Update: What the Phasing Out of its Basic, Ad-Free Plan Means? ›

With the new change this year, US subscribers -- if affected -- will have three plans to choose from: Basic with Ads ($7 per month), ad-free Standard ($15.50 a month) or Premium ($23 per month). If you want to share your account with someone outside your household, there's an optional extra member fee of $8 per month.

Why is Netflix discontinuing the Basic Plan? ›

By retiring the Basic plan, Netflix may aim to streamline its subscription options and concentrate on driving growth and engagement through its ads business. This move could also align with the company's broader goal of optimizing its pricing and plans strategy to capture the value created by its service.

How much does it cost to go ad free on Netflix? ›

Standard: $15.49 per month

The Standard plan is similar to the Standard with ads plan in that users can watch or download Netflix on two devices at a time, but have the added benefit of watching unlimited ad-free movies and shows.

Can I watch Netflix on basic plan? ›

Netflix Basic Plan

The Netflix Basic subscription plan costs Rs 199 per month and allows users to stream on a single mobile, tablet, computer, or smart TV device in High definition (HD) 720p quality. Moreover, with the Basic and Mobile plans, you can watch on only one device at a time.

Can I share my Netflix account with family in a different home? ›

A Netflix account is meant to be shared by people who live together in one household. People who are not in your household will need to use their own account to watch Netflix. Learn more about sharing Netflix. Account owners can buy an extra member slot and invite people outside their household to use Netflix.

Can you watch all Netflix shows with basic plan? ›

While the vast majority of TV shows and movies are available on an ad-supported plan, a small number are not due to licensing restrictions. These titles will appear with a lock icon when you search or browse Netflix.

Why is Netflix cancelling the Basic Plan? ›

During Netflix's earnings call on Tuesday, co-CEO Greg Peters highlighted the value of the ad-supported subscription versus the basic plan, pointing out that the $7 option offers two streams, better video quality and downloads.

What is the difference between Netflix standard and basic? ›

Differences come in the form of resolution — the Standard with ads and the Standard plan now stream at Full HD (1080p). The Basic plan (for those who keep it) streams in just HD (720p) resolution. The most expensive option, the Premium plan, can tap into content in 4K Ultra HD.

Is Netflix's basic plan good enough? ›

The Basic Netflix plan is the cheapest option, with access to the full Netflix library and without ads. You can only have one stream at a time, and it'll max out at standard HD, or 1280 x 720P. You can also download to only one device, so you'll feel the trade-off.

How much is Netflix per month in 2024? ›

Netflix Prices in 2024

Additional tiers include $15.49 for Standard service, which includes 2 screens, and $22.99 for Premium, which includes 4 screens as well as upgraded HDR/4K resolution.

Is ad-free Netflix worth it? ›

It's probably worth spending the extra money on the ad-free plan just to access Netflix's whole catalog.

Is Netflix getting rid of the Basic Plan? ›

After Netflix Announced It's Discontinuing Its Basic Plan, The Fan Response Has Been Absolutely Livid. Not the kinds of reactions one hopes for.

Which Netflix package is best? ›

The Premium plan is Netflix's most expensive tier and offers all the best features the streamer has to offer. Alongside obviously giving subscribers access to Netflix's entire library, it allows them to watch the content at resolutions up to 4K (Ultra HD), which is great for those who have the latest and greatest TVs.

How many people can you share a Netflix account with? ›

You can create profiles for members in your household, allowing them to have their own personalized Netflix experience. Your account can have up to five individual profiles, and you can set a maturity rating level on each one. Each profile will have its own recommendations based on that profile's ratings and tastes.

Is Netflix getting rid of Basic? ›

After all, the company removed the Basic plan in the U.S. in 2023, and while there was a possible dip in subscriber growth around the time, it doesn't seem to have made a long term dent.

Why did my Netflix plan change? ›

As we continue to add more TV shows and movies and introduce new product features, our plans and prices may change. We also may adjust plans and pricing to respond to local market changes, such as changes to local taxes or inflation.

Have Netflix changed their plans? ›

You'll automatically be moved to the advert tier

Last summer Netflix axed it's Basic plan for new customers, but existing users could stay on this low cost plan. That's about the change – here's what you need to know.

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