Welcome to your complete guide to Netflix statistics in 2024. Discover the growth of the world’s leading video streaming platform, which currently has over 260 million subscribers across more than 190 countries.
Table of contents
- Netflix Overview
- Netflix Key Statistics
- Netflix Subscribers
- Netflix Subscribers per Year
- Netflix User Demographics
- Statistics on Netflix Usage
- Netflix Revenue
- Netflix Annual Revenue by Year
Netflix Overview
Netflix was founded in 1997 by Reed Hastings (the current CEO) and Marc Randolph.
This is the rainbow at the Netflix HQ in Los Angeles:
| Company Profile | Details |
|---|---|
| Founded | 1997 |
| Headquarters | Los Gatos, California |
| Employees | +10K employees |
| Business type | Public (NASDAQ: NFLX) |
| Industry | Entertainment Provider |
In the beginning, Netflix was a DVD rental service; in the same vein asBlockbuster, Netflix broke ground with its mail-order service. They introduceda subscription-based business model, allowing subscribers to rent DVDs as they wanted.
In 2007, Netflix launched its video streaming service. They focused on providing a convenient and accessible way for subscribers to watch movies and TV shows anywhere, anytime. This way, Netflix transformed the way people consume entertainment content today.
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In 2013, Netflix began producing its own movies and TV shows, called Netflix Originals. The launch of House of Cards in February 2013 marked the beginning of Netflix’s venture into original content, and it quickly gained significant traction.
As Netflix has grown in subscribers and revenue, it has attracted others to emulate its formula. Amazon launched Prime Video, Disney introduced Disney+, and HBO rolled out HBO Max.
In this blog, we’ve collected data and statistics on Netflix. Keep reading to find out more juicy stats.
Netflix Key Statistics
- Netflix is the #1 streaming platform in the world – it’s the most subscribed video streaming service.
- 36% of streaming users report Netflix as their favorite platform for interface and user experience.
- Netflix has more than 25% of global streaming traffic.
- Netflix currently has 260+ million active subscribers.
- The video streaming sector is valued at 544 billion USD, with predictions to escalate to 1,902 billion USD by 2030.
- Netflix generated 33.7 billion USD in 2023, a 6.6% increase year-on-year.
- Video streaming revenue is projected to hit over 43 billion USD in 2024.
Netflix Subscribers
Who’s watching Netflix in 2024?
Netflix continues to engage a broad audience, appealing to users of all ages, from children to adults.
The average Netflix subscriber is a millennial who spends an average of 3.2 hours per day watching content.
Netflix Subscribers per Year
How many subscribers does Netflix have?
In Q1 2024 Netflix has282.68 million users worldwide.
Here is a graph showing Netflix’s subscriber count over the years.
| Year | Netflix Subscribers |
|---|---|
| 2011 | 21.5 million |
| 2012 | 25.7 million |
| 2013 | 35.6 million |
| 2014 | 47.9 million |
| 2015 | 62.7 million |
| 2016 | 79.9 million |
| 2017 | 99 million |
| 2018 | 124.3 million |
| 2019 | 151.5 million |
| 2020 | 192.9 million |
| 2021 | 219.7 million |
| 2022 | 230.7 million |
| 2023 | 260.28 million |
| Q1 2024 | 282.68 million |
Netflix User Demographics
Millennials use Netflix the most.
Here’s a table that shows how many people from different generations use Netflix:
| Generation | Share of Users |
|---|---|
| Millennials | 33% |
| Generation X | 26% |
| Baby Boomers | 22% |
| Generation Z | 18% |
The user base is almost evenly split between genders, with 51% female and 49% male viewers.
Statistics on Netflix Usage
With a vast array of TV shows, movies, and games in different languages and genres, there’s always something to watch and enjoy.
70% of Netflix subscribers binge-watch.
80% of Netflix subscribers rely on the title suggestions recommended by the platform’s algorithm.
How many people subscribed to Netflix because of original content?
Netflix offers a ton of Original titles.
56% of Netflix subscribers said Netflix Original Content is the reason to subscribe.
Media & Entertainment: Unlocking Its Full Potential
Some of the noteworthy Netflix originals are:
- Stranger Things,
- Black Mirror,
- Orange Is the New Black.
Stranger Things has been incredibly popular, with its fourth season alone amassing over 140.7 million views globally.
9 of the 10 most Google TV shows in the world this year are now on Netflix.
Netflix’s subscription cost is 15.49 USD per month in the USA.
In fact, subscriptions vary from country to country.
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Did you know that Netflix has secret codes?
With over 100 secret codes, you can search for a particular category.
www.netflix.com/browse/genre/####
All you have to do is log into your Netflix account and enter the secret code you can find on Google.
Is Netflix losing subscribers?
In 2022, Netflix experienced a notable subscriber decline, losing over 1.2 million subscribers.
A few reasons why might be because:
- More competition from other streaming services.
- Password sharing; multiple people using one account.
- Some movies people want to watch aren’t available to stream.
- People are still downloading movies illegally.
- People can’t watch live events, like news or sports.
- People use free stuff, like YouTube.
- Prices are too high compared to the competition.
- Netflix stopped streaming in Russia.
45% of Netflix users watch the content without having an active subscription.
Netflix Revenue
The entertainment industry has been one of the fastest-growing sectors in recent years, contributing billions of dollars annually.
In 2023 Netflix generated 33.720 billion USD.
Netflix Annual Revenue by Year
Here is an overview of Netflix’s annual revenue from 2009 to 2023:
| Year | Annual revenue (in $bn) |
|---|---|
| 2009 | $1,670 |
| 2010 | $2,163 |
| 2011 | $3,205 |
| 2012 | $3,609 |
| 2013 | $4,375 |
| 2014 | $5,505 |
| 2015 | $6,780 |
| 2016 | $8,831 |
| 2017 | $11,693 |
| 2018 | $15,794 |
| 2019 | $20,156 |
| 2020 | $24,996 |
| 2021 | $29,698 |
| 2022 | $31,616 |
| 2023 | $33.720 |
Netflix revenue by region
Netflix’s largest region for revenue and usage is the US & Canada, where 44% of its revenue comes from subscribers.
We show Netflix’s annual revenue by different regions from 2018 to 2023:
| Year | US & Canada | EMEA | Latin America | Asia-Pacific |
|---|---|---|---|---|
| 2018 | 11.28 | 10.20 | 7.53 | 9.19 |
| 2019 | 13.22 | 10.51 | 8.18 | 9.07 |
| 2020 | 13.51 | 11.05 | 7.12 | 9.32 |
| 2021 | 14.78 | 11.64 | 8.14 | 9.26 |
| 2022 | 15.86 | 10.99 | 8.48 | 8.50 |
| 2023 | 16.00 | 10.87 | 8.58 | 7.66 |
Today, only people in North Korea, Syria, China, and Crimea can’t access it.
Netflix revenue per user
The average monthly income per paying user of Netflix worldwide is 16.64 USD.
Below is the table that shows how much money Netflix makes per membership each month:
| Year | Netflix ARPU |
|---|---|
| 2017 | $9.43 |
| 2018 | $10.31 |
| 2019 | $10.82 |
| 2020 | $10.91 |
| 2021 | $11.67 |
| 2022 | $11.76 |
| 2023 | $10.82 |
Final Thoughts
Netflix has the highest number of subscribers among all streaming services.
But will it stay the number one competitor in the streaming industry, or will its subscribers switch to other streaming services?
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Let us know your thoughts.
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Author:Žiga Lesjak
Žiga Lesjak is a digital marketer at Tridens, passionate about technology and the latest IT trends. As a future Tesla owner, he's thrilled by the innovative potential of electric cars and their pivotal role in driving us toward a sustainable world.
