Reed Duchscher
CEO of Night // Manager for the largest digital creators in the world đ¸
Published Jun 16, 2023
This week's newsletter pairs well with an ice cold Happy Dad.
Reed of the Week
Itâs crazy what NELK has been able to accomplish with Happy Dad seltzer in the last two years. Since their founding in June 2021, the seltzer has sold more than 72,000,000 cans, scaled to 70 employees, and generated $120,000,000 in sales over the lifespan of the product (reportedly 6M 12-packs at $20). Couldnât be more happy for them.
I think the best creator brands are the ones where talent are genuinely excited to promote. Logan and KSI are always doing activations with PRIME, Jimmy does the best branded content on YouTube for Feastables, and the Full Send team has done an incredible job using their podcast to grow Happy Dad. When Jimmy was on Full Send Podcast, I remember them spending a lot of time setting up the cases perfectly for the camera angles.
If you want to make it as a creator-led brand, you have to understand the market. Happy Dadâs retro branding and flavor list fit perfectly with their college-aged demographic. If you look through the comments of Johnâs tweet it looks like Happy Dad is expanding a lot in the next few weeks, keep an eye out.
Creator News
Hopefully Jimmy wonât become an OSHA nightmare like Willy was.
For gamers, by gamers⌠where have we heard that before?
Please call it DâAmelioâs Brand DâDealios.
Can't Miss Clips
Recommended by LinkedIn
So thatâs what the point of the mask is.
Sure to be the best selling candy bar in Athens.
We all know Ninja just wants Drakeâs attention again.
Business & Entrepreneurship
Power to the people.
A new kind of streaming wars.
Useful financing options and business management tools for creators.
Jobs
Night Light
17,425 followers
Note to me: Iâve read this for my own youtubing efforts, Raza :)
21BILLION VIEW/20WON/83GRAMMY FT+EMMY PARTNER/SING/SW/Universal Music/TV Show@PROD+FT Indie Network RadioEp79 595MILLION SUB/ACT/JR OLY/CAPOIERA/Taylor Swift PREV Rick Barker MGR/@JR High Beyonce Knowles/Grant CardoneCT
1y
Happy Fathers Day!!â¤ď¸đ
Video Editor | Youtuber | Content Creator | Film | Filmography | Storyteller |
1y
I kinda figured Dream was going to Team up with Jimmy and make more appearances...but I guess the internet has other plans
Fantastic
Creative Entrepreneur & builder in the digital, gaming & esports world | Founder @drinkCTRL @PaperCrowns @Envy | Former College Athlete & Professional esports Player
1y
Solid read. Keep the momentum moving!
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