Town RPG Brookhaven was the most popular Roblox game of all time, with over 50 billion visits as of July 2024. Second-ranked pet simulator Adopt Me! amassed 36.7 billion visits, respectively.
What is Roblox?
Roblox is a free-to-play (F2P) online gaming platform that offers user-generated gaming content and other immersive virtual experiences. Initially released for PC in 2006, the platform is now also available for mobile devices and Xbox One and draws millions of players from across the globe each day. The daily user count for Roblox games reached 71.5 million active players during the fourth quarter of 2023, and despite COVID-19 restrictions and social distancing orders being lifted user engagement on Roblox is still high.
A new social hangout in times of COVID-19
While online games are the beating heart of the Roblox platform, and over half of U.S. kids and teens under the age of 16 played the game by mid-2020, the service has also branched out into other forms of online entertainment. For example, Roblox recently introduced private virtual spaces for users to hold meetups, social gatherings, and even birthday parties amid national lockdowns. Young audiences also flock to the platform for virtual concerts and fan meetups as Roblox continues to evolve its live music event portfolio.
