Millennials Slow To Start Investing In Stock Market, Bankrate Survey Finds | Bankrate.com (2024)

Despite a more than 7-year bull market that’s still going after challenges including Brexit, 54% of Americans don ‘t invest, a new Bankrate Money Pulse survey finds. And, younger millennials are the age group most likely to stay out of the stock market.

In our survey, just one-third of all millennials — ranging from age 18 up to age 35 — say they invest in the market, either directly by buying stocks or through mutual funds or a retirement account. At the younger end, only 18% of those between 18 and 25 are investing.

Many millennials say they can’t afford it

When we asked millennials why they don’t invest, the most popular response, chosen by 46%, was that they don’t have the money.

“Seeing a cut in my paycheck, even though it was very small” was a reason not to participate in a workplace retirement plan, says 22-year-old Bethia Feldman, who works at an early childhood program in Oneonta, New York.

In your early 20s, managing your money can be daunting. “I don’t know what to think,” Feldman says. “I hear so many things from my parents, from work, from (my boyfriend).”

But she says she’s glad she ultimately enrolled in the retirement plan: “I think it’s a good thing to plan for the future.”

Looking past stocks

Feldman’s 28-year-old boyfriend, Dan Rorick, says a lack of funds keeps him from investing. But if he did have some extra cash, he wouldn’t put it in the stock market. Instead, he says hewould look at alternative investments, such as precious metals or bitcoin.

“I’m very much into having as much control over my life as possible,” says Rorick, who owns a smoothie and snack shop as well as a small farm in Oneonta.

“My parents took the word of other people more than they should have,” he says. “Now my dad is very wary about touching his money — he’s getting taxed on a lot of that income. It’s very discouraging as far as being able to enjoy the last years of your life.”

Don’t know much about stocks and bonds

Benjamin Havey, a 20-year-old junior at the State University of New York at Purchase, north of New York City, says a shortage of funds is just one reason he doesn’t invest. Another is that he lacks knowledge.

He stashes money from freelancing as a musician into a savings account, which doubles as his emergency fund. He admits that he knows almost nothing about the stock market. “It’s probably safer for me to save my money now and invest some portion of my savings later,” Havey says.

In the survey, the second most common explanation cited by millennials who don’t invest is that they don’t know enough about stocks.

“Many millennials don’t know what a 401(k) is; they’re hazy on the difference between individual stocks and mutual funds,” says Mary Beth Storjohann, a CFP professional and the owner of Workable Wealth in San Diego.

Storjohann doesn’t buy the conventional wisdom that millennials shy away from investing after having watched their parents go through the financial crisis. “In my experience, (millennials) aren’t leery — they’re uneducated,” she says.

Thinking there’s plenty of time

A false sense of optimism may keep some millennials out of the stock market, says Charlie Harriman, a financial adviser with Cloud Financial in Huntsville, Alabama.

Younger people believe double-digit returns are typical, he explains. “Since they’re in their 20s they think they don’t have to hurry to invest. Older generations are a little more educated. They were a part of the financial crisis so they’ve seen and experienced the down side of what the markets can do.”

Older millennials are far more likely to invest than their younger counterparts. Bankrate found that 44% of those between the ages of 26 and 35 say they currently have money in stocks, either directly or indirectly.

However, investing is even more popular among other age groups. For example, slightly more than half of Generation X Americans — those between ages 36 and 51 — say they have money in stocks.

Bankrate’s Money Pulse survey was conducted June 16-19, 2016,by Princeton Survey Research Associates International with a nationally representative sample of 1,000 adults living in the continental U.S. Telephone interviews were conducted in English and Spanish by landline (500) and cellphone (500, including 225 without a landline phone).

Statistical results are weighted to correct known demographic discrepancies. The margin of sampling error is plus or minus 4 age points for the complete set of data.

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Millennials Slow To Start Investing In Stock Market, Bankrate Survey Finds | Bankrate.com (2024)

FAQs

Millennials Slow To Start Investing In Stock Market, Bankrate Survey Finds | Bankrate.com? ›

In our survey, just one-third of all millennials — ranging from age 18 up to age 35 — say they invest in the market, either directly by buying stocks or through mutual funds or a retirement account. At the younger end, only 18% of those between 18 and 25 are investing.

Are millennials investing in the stock market? ›

According to a survey published today by Bank of America Private Bank of over 1,000 high-net-worth individuals, 72% of younger generations (millennials and Gen Z) believe it's no longer possible to achieve above average returns by investing solely in traditional stocks and bonds, which is more than double the number of ...

What generation invests the most? ›

What share of U.S. adults are currently investing and when did they start?
% currently investingAvg age when they started
Gen Z45% 45% 45%19
Millennials54% 54% 54%25
Gen X58% 58% 58%32
Boomers63% 63% 63%35
1 more row
Jun 14, 2024

How millennials should invest? ›

Long-term goals — at least five years away — will typically result in owning long-term assets such as stocks. Short-term goals such as saving for a down payment on a house will be better served by investing in safer assets such as a high-yield savings account.

What is Gen Z investing in? ›

According to NASDAQ, 73% of Gen Z own stocks, “making them the most common type of investment for this generation.” The same survey found that 15% of the generation's investors are using ETFs, 30% hold bond investments and 22% buy index funds.

Should a 70 year old be in the stock market? ›

Indeed, a good mix of equities (yes, even at age 70), bonds and cash can help you achieve long-term success, pros say. One rough rule of thumb is that the percentage of your money invested in stocks should equal 110 minus your age, which in your case would be 40%. The rest should be in bonds and cash.

At what age Warren Buffett started investing in stock market? ›

Warren Buffett's interest in finance and investing started at a young age. He bought his first stock at the age of 11 – Cities Service Preferred Stock, which he eventually sold for a 4.6% gain – and had saved $1,000 to invest by the age of 14.

What is the wealthiest generation in America? ›

Baby boomer

Which generation has it the hardest financially? ›

Gen Zers are having a harder time making ends meet, let alone building wealth. Roughly 38% of Generation Z adults and millennials believe they face more difficulty feeling financially secure than their parents did at the same age, largely due to the economy, according to a recent Bankrate report.

What is the most frugal generation? ›

While Millennials were born in an economic boom, Gen Z entered the world in a recession and have seen their parents and older siblings struggle financially. Experts believe this is why Gen Z tends to be thriftier than older generations.

Why do millennials struggle financially? ›

Some reasons that Millennials have difficulty saving include extremely high rents in the U.S., high student debt, experiencing a financial crisis and health pandemic during their careers, high inflation, and increasing housing demand.

What are millennials most likely to buy? ›

Economic and/or Environmental Impact: 51% of Millennials are more likely to buy a product made by a small business, while 48% are more likely to buy from a company that actively tries to reduce its environmental impact.

What is the average wealth of a millennial? ›

At age 38, the average age of older millennials in 2022, our model predicted that the typical family would have about $95,000 in median wealth based on how all generations fared at the same average age. Instead, the typical older millennial had over $130,000.

What are wealthy millennials investing in? ›

Real estate (31%) Crypto/digital assets (28%) Private equity (26%)

How are Gen Z becoming millionaires? ›

American Gen Zers, the oldest now entering their late 20s, have already accumulated substantial wealth through inheritance, investments, and entrepreneurship. Cerulli Associates estimates a seismic USD 84 trillion will transfer from baby boomer wealth in the USA to heirs, with Gen Z front and center.

Which generation owns the most stocks? ›

Stock ownership by generation

Baby boomers have the largest share of stocks, and they're not letting go. They hold 54% of equities, close to their highest total on record, which is valued at $23 trillion. It's not surprising that baby boomers hold a large amount of stock.

What age group holds the most stock? ›

Investors in their 20s, 30s and 40s all maintain about a 42% allocation of U.S. stocks and 8% allocation of international stocks in their financial portfolios. Investors in their 50s keep 39.7% in U.S. stocks and 8.4% in international stocks. Those in their 60s keep 36.4% and 7.8% respectively.

Why millennials are the target market? ›

Many millennials research online, test products in stores, and seek out honest reviews before making a decision to buy. While many are underemployed and burdened with student debt today, millennials are likely to get richer over time and represent an important market for advertisers and consumer companies alike.

What stocks are popular for millennials? ›

Millennials are also winning big on stocks like Federal National Mortgage Association (FNMA) and Snap (SNAP). And investing apps like Robinhood (HOOD), Acorns, Stash and others are roping in beginner investors. Bookmark this page to discover and track how young people are putting their money to work.

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