Millennial vs. boomer budgets: How spending has changed for young adults in the last 30 years (2024)

In 2022, many people were still working from home amid the pandemic's disruptions to the workplace. They were wearing a lot of athleisure, and perhaps venturing back to movie theaters — this time to see "The Batman."

In the intervening 33 years, how younger adults spend their money has changed dramatically. Business Insider analyzed spending data for adults aged 25 to 34 in 1989 — which covers part of the baby-boomer generation — and 2022 — which largely consists of millennials — on various kinds of food, housing, education, and more.

In 1989, people between 25 and 34 were spending more, when adjusted for inflation, on beef, alcohol, and homes they owned than this age group did in 2022.

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Here's how expenditures looked between the two:

For this analysis, Business Insider compared average annual expenditures for households that were headed by 25- to 34-year-olds in 2022 to those in 1989. We used data from the Consumer Expenditure Surveys program published by the Bureau of Labor Statistics. BI calculated inflation-adjusted figures for 1989 using consumer price index data to put those costs into 2022 dollars.

We wanted to examine how spending for baby boomers when they were young adults compared to millennials who were around the same age in 2022.

The differences in average spending between young adults in 1989 and 2022 could be due to changes in prices or shifting habits.

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Take a look at rented dwellings, for example. The consumer price index data for rent of primary residence suggests the increase between 1989 and 2022 can be largely explained by a rise in prices, but that data also implies that younger adults are more likely to rent an apartment rather than own a home.

Millennials and Gen Zers also have different habits and living situations than older generations. For example, millennials are finding it hard to become homeowners in the US and Gallup survey results show that adults under 35 who drink alcohol are consuming fewer drinks on average than those under 35 years ago.

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Taken together, the data offers a window into how young adults' budgets have changed over the past three decades, either due to rising costs for things like healthcare, seafood, fresh fruits, housing, and used vehicles, or because of changing habits and lifestyles. Below is a closer look at what's going on.

Millennials are spending a lot more on healthcare and rented housing

Health-insurance spending stands out between the average adult aged 25 to 34 in 1989 compared to 2022. After adjusting for inflation, the average person in that age group spent $755 in 1989. In 2022, it was over 200% higher.

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A BLS report from November 2023 by Grace Hill looked at the effects of the pandemic on healthcare spending overall and broken down by age groups and other groupings.

"The only age groups to increase overall healthcare spending in 2020 were the 25–34- and 45–54-years age groups," the report stated. "These age groups had the largest increases in health insurance expenditures: the largest component in healthcare spending."

Additionally, younger adults were spending more on rent and related expenses in 2022 than younger adults were in 1989. Based on average data, this group was spending about 60% more on apartments and other rented housing.

Millennials are spending less on used vehicles and mortgage interest

In 2022, the average young adult spent more on gas and motor oil than this group in 1989. However, they weren't spending as much on used cars and trucks.

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Data not adjusted for inflation shows that used car and truck expenditures increased more than the CPI for used cars and trucks between 1989 and 2022.

A December BLS report about consumer expenditures said households in general, not just among younger adults, were spending more in 2022 on rent and related expenses and owned homes than in 2021.

"High home prices, high mortgage lending rates, and particularly high rental rates for apartments placed upward pressure on spending over the year," the report said. "Mortgage interest and principal payments are essential expenditures for owned dwellings, and a rapidly changing mortgage environment sent an exogenous shock through the market."

The report added that the high average mortgage rate in 2022 led to "consumers on the margin out of owned dwellings and into the rental market."

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Though BLS doesn't directly track price changes for owned housing, it estimates them with a measure of owners' equivalent rent of residences, which is up over 160% between 1989 and 2022. Meanwhile, younger adults' spending for owned dwellings was up over 120% before adjusting 1989 expenditures for inflation.

Younger adults in 2022 spent more money on fresh fruits, vegetables, and seafood

In 1989, people between 25 and 34 spent less on fresh fruits and vegetables — including processed vegetables — than those in this age range decades later. The average person in this cohort spent 71% more on fresh fruits in 2022 than their counterparts in 1989. Plus, they spent 22% more on fish and seafood in 2022 and 4% more on poultry.

While not the exact years we looked at for our analysis, a 2016 report from the Pew Research Center shed light on how eating habits changed between 1970 and 2014; there were notable increases in chicken and cheese consumption over that time.

We can also look at consumer price index data to see how inflation impacted food spending. Before adjusting 1989 data for inflation, younger adults in 2022 spent 304% more on fresh fruits than younger adults in 1989. Over that period, prices for fresh fruits, based on the CPI, were up by nearly 170%, meaning that while part of the change in spending between the two years can be explained by price increases, younger adults were also eating a lot more fresh fruit in 2022 than in 1989.

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In 2022, younger adults spent less on alcohol, beef, and dairy products

Average annual spending data shows that the average younger adult in 2022 spent almost 40% less on beef than the average younger adult in 1989. They also spent about 55% less on fresh milk and cream. The 2016 Pew Research Center report also found that people were eating a lot less beef in 2014 than in 1970. The same was true for drinking milk.

Based on our analysis, the average adult between 25 and 34 spent more on nonalcoholic beverages and less on alcoholic beverages in 2022 than the average young adult in 1989. A Gallup post shows alcohol drinkers who were between 18 and 34 in 2021 to 2023, which would also include Gen Z, had an average of 3.6 alcoholic drinks in the past seven days. Between 2001 and 2003, the average consumption was 5.2 drinks among drinkers aged 18 to 34.

Our analysis found that younger adults in 2022 weren't spending as much on cereals and cereal products — which included "ready-to-eat and cooked cereals, pasta, flour, prepared flour mixes, and other cereal products such as cornmeal, corn starch, and rice" — as younger adults were in 1989. Based on reporting from multiple outlets, cereal has fallen in popularity while breakfast sandwiches, bars, and other items that are easy to eat on the go are ​now popular.

Millennial vs. boomer budgets: How spending has changed for young adults in the last 30 years (2024)

FAQs

Millennial vs. boomer budgets: How spending has changed for young adults in the last 30 years? ›

Millennials are spending a lot more on healthcare and rented housing. Health-insurance spending stands out between the average adult aged 25 to 34 in 1989 compared to 2022. After adjusting for inflation, the average person in that age group spent $755 in 1989. In 2022, it was over 200% higher.

Do millennials spend more than boomers? ›

Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually. Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend. Millennials (25-35) are next with $322.5 billion in annual spend. The Silent generation (ages 76 years and older) spend $162.9 billion annually.

What are the financial differences between boomers and millennials? ›

When looking at baby boomers—currently aged 59 to 78—the researchers found economic outcomes a bit more mixed. While it's true the average millennial has 30% less wealth at age 35 than boomers at the same age, the richest 10% of millennials have 20% more wealth than the richest boomers did.

How does Gen Z spending compare to millennials? ›

Compared to Gen Z, millennials typically spend more money, which comes to no surprise, since they are older, more likely to be employed, and typically less reliant on their parents or guardians.

What are the spending trends of millennials? ›

How do millennials compare to previous generations in terms of spending? Millennials differ from previous generations, such as Baby Boomers, in several key ways. They are more likely to shop online, prioritize experiences over possessions, and value social responsibility in their spending choices.

Which generation has the most spending power? ›

Gen Z — those born between 1997 and 2012 — will soon become the wealthiest generation ever, according to a recent report. The "Spend Z" report from NielsenIQ projects that Gen Z will have the fastest growth in spending power, reaching an estimated $12 trillion by 2030 and overtaking baby boomer spending by 2029.

What do Boomers spend the most money on? ›

Housing. Housing is still at the top of the list. Even if baby boomers have a fully paid-off house, they still have to take care of property taxes, repairs, maintenance, etc. Across the United States, property taxes are on the rise as cities scramble to fund schools and other municipal services.

Did boomers have it easier financially? ›

Collectively, baby boomers benefited a great deal from America's economic growth over the second half of the 20th century. The economy boomed in their childhoods as the U.S. became a superpower, and as adults, they had an easier time buying low-cost housing than their children or grandchildren would.

Which generation is the most financially stable? ›

Baby boomers have the most wealth among four recorded generations, but less wealth isn't necessarily an indication of financial problems. June 18, 2024, at 12:45 p.m. For current and future generations, it's crucial to start investing early and allocate as much as can be afforded.

What are the financial struggles of millennials? ›

Because of this, many in the millennial demographic have struggled with the cost of living, amassing significant credit card debt to make ends meet and further adding to their financial stress. This is even worse in the US, where many American millennials face huge healthcare costs or health insurance fees.

How do Gen Z and millennials differ financially? ›

“The reason that millennials don't save as much as Gen Z is likely because they have more financial responsibilities,” Adams said. “For instance, many are homeowners, have families and pay higher ongoing expenses, such as groceries, clothing, insurance and medical costs.”

What generation saves the most money? ›

According to the Federal Reserve, savers between the ages of 65 and 74 (who fall into the baby boomer generation) have the largest amounts in their savings accounts.

What are the biggest differences between millennials and Gen Z? ›

The primary difference between these two generations is their relationship to technology. Gen Z relies more heavily on the internet and social media to make purchasing and lifestyle decisions than Millennials.

What is the highest spending age demographic generation? ›

The baby boomer generation, born between 1946 and 1964, is often considered the highest spending age...

What do Gen Z spend the most money on? ›

Gen Z spend most of their money on household bills and expenses, with 52.3% saying they spent the most money on these costs. 17.2% of Gen Z don't think they'll ever have enough money to buy their own home. The estimated average amount Gen Z spends on socializing is $166.75 per month, totaling $2,000 a year.

What are millennials doing with their money? ›

Generally, millennials tend to prioritize convenience, spending more than other generations on: Online shopping. Debt repayment. Eating out.

At what age do people spend the most money? ›

Aged 35 to 64

The 35- to 64-year-old group had, on aver- age, the highest level of total expenditures ($42,236) and spent more than the other two household groups in all major expenditure categories except for alcoholic beverages, health care, and cash contributions.

Which group spends the most money? ›

Overall in 2021, Gen X (anyone born from 1965 to 1980) spent the most money of any U.S. generation, with an average annual expenditure of $83,357. The second biggest spenders are Millennials with an average annual expenditure of $69,061.

What generation has the most money? ›

Key Takeaways
  • Wealth is determined by an individual's net worth.
  • Baby boomers have the most wealth among four recorded generations.
  • Other generations have less wealth, but it's not necessarily an indication of financial problems.
Jun 18, 2024

What is the highest spending age demographic? ›

The baby boomer generation, born between 1946 and 1964, is often considered the highest spending age...

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