Millennial investors are getting 'ripped off' by Acorns (2024)

  • ANALYSIS
  • Money
  • Investing

This was published 7 years ago

By Gary Stone

Updated

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The Acorns app is getting huge accolades from all circles in Australia. But it infuriates me that the people plugging this tech haven't got out their calculators and done the maths.

A simple division to calculate the fees being charged would emphasise how badly young Australians are potentially getting ripped off by Acorns. Micro-investing might look great at first glance, but more than 50,000 micro-investors using Acorns are paying annual fees of over 6.2 per cent a year on their micro-investments.

Millennial investors are getting 'ripped off' by Acorns (1)

Acorns has reportedly hit $100 million in funds under management and registered users of 300,000. Downloading the app is free, meaning people with a zero balance do not get charged. But once you start using the app, the fees are a flat $1.25 a month – or $15 a year – to access the platform.

It might not sound like much, but compared with the alternatives, it's daylight robbery!

Millennial investors are getting 'ripped off' by Acorns (2)

Users with a non-zero account balance have reportedly reached 111,570. On average, that's $896.30 per micro-investor.

More importantly, the median account balance is reportedly $241.13. Meaning that half of the non-zero account users, or 55,785, have an account balance of less than that amount.

Get out your calculator and do the division! That miserly $1.25 per month in fees is $15 in a year. Divide $15 by $241.13 and, voila, you get 6.22 per cent a year.

And those with balances less than $241.13 are paying an even higher percentage in fees.

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These 55,785 micro-investors reportedly achieved between an average of 10.5 per cent annualised return since February 2016, before the $1.25 per month was deducted. After fees that return will have dwindled to 4.28 per cent for those with an account balance close to the median of $241.13.

Anyone with an account balance of more than zero but less than $142.86 would have gone backwards, with the 10.5 per cent return not making up for the fees they were charged.

Furthermore, the long-term average annualised return in a balanced investment of the exchange-traded funds in which Acorns invests is closer to 7.5 per cent. Meaning that over the long-term there is a high probability that account balances of less than $200 will have all their gains eaten up in fees.

For these low-balance accounts, using Acorns is more like donating than investing. And such donations to Acorns would amount to many hundreds of thousands of dollars every year.

Like termites hidden from sight, that gnaw away at the structure of your savings, until you discover the effect when it is too late.

What is the solution?

This exercise is a great opportunity for young investors and those who battle to save to learn about the magic power of compounding and the tyranny of paying away small amounts in fees.

As a rule of thumb, investors should learn to keep their investment fees to less than 1 per cent a year, but aim for 0.2 per cent as savings grow.

To invest with Acorns, if you like the idea of its app for saving, then as a minimum, perhaps you should start with $200 and try to grow that to $1500 as soon as possible with round-ups. This way you can quickly get to keep your annual fees to less than 1 per cent a year.

Until then, a simple online savings bank account that pays interest with no fees would be a better option for saving your pennies. Even a piggy bank at home would be better for the first $200.

If you don't trust yourself with a piggy bank, then think of it this way. You are outsourcing your self-discipline to Acorns and initially donating more to them than they deliver in returns. A few dollars spent in fees now can be thousands of dollars lost through compounding decades from now.

An alternative to Acorns that would also teach you far better how to invest for the long-term is to invest directly into an ETF all by yourself. Once your savings reach $950, you can invest in exactly the same ETFs in which Acorns invests, without paying any additional annual fees whatsoever, and which should achieve better long-term returns.

You can sign up with a broker that charges $9.50, a 1 per cent one-off fee, to invest the $950. And then buy a mainstream index ETF, such as STW, VAS, SFY or ILC and reinvest the quarterly dividends at $0 cost, forever, by completing a one-page form. Rinse and repeat for every $950 you save.

If you want the highest probability of growing your savings then you just have to minimise fees and maximise growth.

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Small amounts of fees, even $1.25 a month, can eat up massive chunks of savings. Like termites hidden from sight, that gnaw away at the structure of your savings, until you discover the effect when it is too late.

Gary Stone is the author of Blueprint to Wealth: Financial Freedom in 15 Minutes a Week and CEO of Share Wealth Systems.

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Millennial investors are getting 'ripped off' by Acorns (2024)

FAQs

Can you lose money investing with Acorn? ›

Yes. The securities you own are always subject to market fluctuations. Market volatility can be unnerving, but it can also be an opportunity for investors. The big lesson we want all investors to remember is to keep going — over time, the market has bounced back from tough times.

Is acorn a rip-off? ›

No, Acorns is not a scam.

What happens to my money if Acorns shuts down? ›

For example, with Acorns Checking, your accounts have FDIC insurance through our banking partners, Lincoln Savings Bank and nbkc bank. The FDIC insures more than 4,700 banks across the U.S. What that means is if an insured bank fails, the FDIC will reimburse you for your losses.

Is Acorns safe to invest in? ›

Acorns Invest, Later & Early accounts are SIPC-protected up to $500,000. SIPC does not protect against market risk, which is the risk inherent in a fluctuating market. For details, please visit www.sipc.org.

Do people actually make money with Acorn? ›

Acorns has over 8 million customers and $3 billion in assets under management. The app lets its users make money and build wealth through long-term investing. You can also make free money with Acorns by shopping at 350+ Acorns Earn partners.

Is Acorns worth it in 2024? ›

Yes, you can make money with Acorns. But keep in mind, that there is no guarantee that you're investments will succeed. The Acorns automated investing platform offers several perks like recurring investments, Round-Ups, and "Earn money" that make it simple to build wealth.

Why was Acorn shut down? ›

In March 2010, ACORN announced it would be closing its offices and disbanding due to loss of funding from government and private donors.

Why are so many Acorns falling this year? ›

Scientists have proposed a range of explanations—from environmental triggers to chemical signaling to pollen availability—but our understanding is not clear. The fact is, we simply don't know yet. Boom and bust cycles of acorn production do have an evolutionary benefit for oak trees through “predator satiation.”

Is Robinhood or Acorns better? ›

Robinhood is the best choice for DIY investors who prefer to approach investing hands-on. Acorns is the better bet for investors who are hands-off and who prefer to do their checking in the same app where they do their investing.

What bank runs Acorns? ›

To bring you a checking account and debit card that saves, invests, and earns for you, Acorns has partnered with Lincoln Savings Bank and nbkc bank, Members FDIC. You can find the name of the bank your account is associated with on the back of your card.

Can you pull all your money out of Acorns? ›

You can withdraw from your Acorns Later retirement account account any time, but it's important to know that making a withdrawal before you meet certain IRS requirements can have tax implications for many people, with only a few exceptions.

Why can't I cancel my Acorn subscription? ›

If you signed up with a Cable Provider such as Comcast/Xfinity, Spectrum, Cox, or TELLUS, you will need to sign in to the corresponding provider to cancel your membership. Acorn TV does not have access to your third party account. You will not be able to cancel a third party membership directly on www.acorn.tv.

Why do Acorns ask for your SSN? ›

Acorns makes protecting your data, privacy, and assets a top priority. To confirm your identity, we verify your SSN or ITIN when you're setting up your account.

Who is Acorns owned by? ›

About the Company

Acorns was founded by Walter Cruttenden and his son Jeffrey Cruttenden in 2014. Upon launch, the service was made available as a mobile app for iOS and Android devices, costing only $1 for its services.

Can I trust Acorns with my bank account? ›

Since you deposited your money in an FDIC-insured account, the FDIC (an independent US government agency) will cover that money, up to $250,000. For more info, go to fdic.gov. Having FDIC insurance is common practice across all major banks in the US, and it's just one of the many ways Acorns helps keep your money safe.

Can you go negative on Acorns? ›

A block is automatically placed on your Acorns Checking Account if it becomes negative, and no additional checks will be allowed to be sent until your Acorns Checking Account is properly funded.

Is there a penalty for withdrawing money from Acorns invest? ›

Withdrawing funds early from your Acorns Later account could result in a penalty (generally an additional 10% tax, and possibly income taxes and other penalties). You can learn more from the IRS website.

Does it cost to take money out of Acorns? ›

Acorns has partnered with Allpoint, which provides a network of 55,000+ ATMs globally, giving you fee-free access to cash when you need it. When you use your Acorns Visa™ debit card at an Allpoint ATM, there will be no fee.

Should I use Acorns or Robinhood? ›

Robinhood is the best choice for DIY investors who prefer to approach investing hands-on. Acorns is the better bet for investors who are hands-off and who prefer to do their checking in the same app where they do their investing.

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